Ritual Hot Yoga Franchise FDD, Costs & Fees (2025)

Ritual Hot Yoga offers a unique yoga experience combining heat, music, and a high-intensity workout designed to build strength, flexibility, and mindfulness.

Ritual Hot Yoga is a boutique fitness franchise offering a luxurious, all-inclusive yoga experience. Founded in 2015 by Lindsey Kaalberg, the first studio opened in San Francisco, California. The company is now headquartered in Chicago, Illinois.

Ritual began franchising in 2019, expanding its unique approach to yoga across the United States. The franchise specializes in heated yoga classes that blend breath, movement, and music in a curated, immersive environment.

Each class is led by two instructors, providing personalized guidance to every participant. Studios supply all necessary amenities, including mats, towels, and post-class refreshments, ensuring a seamless and elevated experience.

What sets Ritual Hot Yoga apart is its commitment to consistency and quality. Every session is designed to create a meditative and transformative experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000
Training Fee $4,000
Travel & Living Expenses while Training $0 – $4,000
Site Selection Services $2,500
Real Estate/Lease $8,000 – $30,000
Leasehold Improvements $73,800 – $159,300
Interior Signage & Graphics $4,750 – $7,000
Exterior Signage $4,000 – $8,000
Insurance $1,200 – $3,000
Utility Deposits $300 – $600
Licenses and Permits $1,000 – $3,000
Studio Furniture/Equipment Branding Package $13,695 – $24,230
Specialty Equipment $14,630 – $15,200
Studio Audio Visual System Package and Music Service $8,800 – $10,560
Computer System $700 – $1,700
POS Software/Equipment $625 – $750
Studio Technology Package $660
Studio Website and Mobile App Setup $2,700
Opening Retail Inventory $3,000 – $8,000
Shipping $0 – $2,000
Pre-Opening Marketing and Grand Opening Advertising $18,000 – $26,000
Additional Funds - First 3 Months $100,000 – $150,000
Total Estimated Initial Investment $302,360 – $503,200
Type of Expenditure Amount
Initial Franchise Fee $40,000
Training Fee $4,000
Travel & Living Expenses while Training $0 – $4,000
Site Selection Services $2,500
Real Estate/Lease $8,000 – $30,000
Leasehold Improvements $73,800 – $159,300
Interior Signage & Graphics $4,750 – $7,000
Exterior Signage $4,000 – $8,000
Insurance $1,200 – $3,000
Utility Deposits $300 – $600
Licenses and Permits $1,000 – $3,000
Studio Furniture/Equipment Branding Package $13,695 – $24,230
Specialty Equipment $14,630 – $15,200
Studio Audio Visual System Package and Music Service $8,800 – $10,560
Computer System $700 – $1,700
POS Software/Equipment $625 – $750
Studio Technology Package $660
Studio Website and Mobile App Setup $2,700
Opening Retail Inventory $3,000 – $8,000
Shipping $0 – $2,000
Pre-Opening Marketing and Grand Opening Advertising $18,000 – $26,000
Additional Funds - First 3 Months $100,000 – $150,000
Total Estimated Initial Investment $302,360 – $503,200

Franchise Disclosure Document

Competitors

Below are some of

Ritual Hot Yoga

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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1

New
+
n.a.
n.a.

$40,000

$302,000

$503,000

n.a.

$486,000

$xxx,xxx

98.3%

xx%

n.a.

n.a.

xx%

n.a.

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Training

Ritual Hot Yoga provides comprehensive training for franchisees as part of its franchise support. Here is a numbered breakdown of the training programs offered by the franchisor:

  1. Initial Training Program: Within 30 to 60 days before opening a studio, Ritual Hot Yoga offers a training program for the franchisee, their manager, and up to three teachers. This program is mandatory and participants must successfully complete it. The franchisee is responsible for travel, accommodation, and other expenses.
  2. Teacher Training Program: This specialized training is for the initial and replacement yoga instructors. It ensures that all teachers are aligned with the Ritual Hot Yoga methodology and quality standards.
  3. Manager Training Program: New and replacement studio managers are offered dedicated training to understand the operations, customer service standards, and administrative procedures.
  4. Ongoing Training: Franchisees and their personnel may request additional training. This includes follow-up programs and refreshers tailored to new staff. Associated costs, including training fees and travel, are the responsibility of the franchisee.

Territory Protection

Ritual Hot Yoga provides territory protection to its franchisees through what it defines as a “Designated Territory.” This territory is established around the specific approved studio location, known as the “Authorized Location,” and offers certain protected rights.

The franchisor commits that neither it nor its affiliates will open or authorize another Ritual Hot Yoga studio using the brand's marks and system within that Designated Territory while the franchisee remains in compliance with the agreement.

However, this protection is not exclusive. Franchisees may still face competition from other franchisees, company-owned outlets, or other brands controlled by Ritual Hot Yoga outside of their designated area.

Competitors

JETSET pilates

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.

Franchisees

?

12
+
n.a.
n.a.
Investment

?

$413,000 - $807,000

Iron Bodyfit

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.

Franchisees

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2
+
n.a.
n.a.
Investment

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$276,000 - $535,000

Purvelo

Purvelo is a rhythm-based indoor cycling franchise that combines high-energy workouts with music-driven experiences to create an immersive fitness environment.

Franchisees

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2
+
n.a.
n.a.
Investment

?

$356,000 - $512,000

Red Effect Infrared Fitness

Red Effect Infrared Fitness is a fitness studio franchise that incorporates infrared heat technology into workouts to enhance endurance, recovery, and calorie burn.

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+
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$185,000 - $278,000

Volofit

Volofit is a fitness franchise offering high-intensity interval training (HIIT) workouts designed to improve strength, endurance, and overall fitness.

Franchisees

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6
+
500%
500%
Investment

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$399,000 - $735,000

Curves

Curves is a fitness franchise that offers 30-minute strength training and cardio workouts designed for women in a supportive and welcoming environment.

Franchisees

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154
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-39%
Investment

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$72,000 - $101,000