Founded in 2015 in Charlottesville, Virginia, pūrvelo is a boutique indoor cycling franchise that merges high-energy workouts with rhythm-based experiences. The brand is headquartered at 126 Garrett Street in Charlottesville and began franchising in 2022 under the parent company Extraordinary Brands.
pūrvelo offers a signature 45-minute indoor cycling class that is high-intensity yet low-impact.
What sets pūrvelo apart is its unique studio experience: classes are conducted in a dark room, free of mirrors and performance metrics, allowing riders to focus on music-driven choreography. This approach transforms the workout into an electrifying dance party on a bike, emphasizing emotional connection, community, and self-empowerment.
With its immersive workout atmosphere, strong sense of community, and innovative approach to fitness, pūrvelo offers a distinctive alternative in the competitive boutique fitness industry. Its focus on rhythm, empowerment, and inclusivity makes it a standout choice for both fitness enthusiasts and aspiring franchise owners.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Purvelo provides a multi-tiered training system to ensure franchisees and their teams are well-equipped to operate the fitness studio effectively. Here are the main training programs offered by the franchisor:
Purvelo provides franchisees with a protected geographic territory known as a Designated Market Area. Within this area, the franchisor will not open another Purvelo studio, offering a level of exclusivity.
The site must be approved by the franchisor and secured within a set timeframe. Franchisees are responsible for selecting and leasing the approved site, with Purvelo offering assistance during the process.
While the territory is protected, failure to meet obligations or deadlines may void this protection. The franchise system is designed to balance local exclusivity with brand consistency.
KEY FRANCHISE STATS
All you need to know about this franchise
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