Real Hot Yoga: Transforming Wellness Through Heat and Community

Real Hot Yoga was founded in 2012 in Knoxville, Tennessee, by Cindy Coats, Aaron Goodman, and Jeff Morin. The company is headquartered in Knoxville and began franchising in 2020. It was created to offer a modern, fitness-focused alternative to traditional yoga, delivering a powerful workout experience in a heated environment.

The studios feature climate-controlled rooms with UV air filtration systems that eliminate 99% of germs, bacteria, and odors. Real Hot Yoga offers a wide range of classes focused on strength, flexibility, and balance, catering to individuals of all fitness levels. Their unique fitness-first philosophy blends challenging workouts with the restorative aspects of yoga.

With a strong brand identity and growing national presence, Real Hot Yoga continues to attract health-conscious entrepreneurs. The franchise combines wellness, innovation, and community to deliver a rewarding opportunity in the booming fitness industry.

Training

Real Hot Yoga provides a structured training program designed to ensure franchisees are prepared to operate successfully within the brand’s standards and system. The franchisor includes multiple training and support services, particularly during the pre-opening and early operation phases.

1. Initial Training Program: Real Hot Yoga provides an initial training program for the franchisee and their designated manager before opening. This training is included at no additional cost and covers essential aspects of running a Real Hot Yoga studio, including operations, branding, and client services.
2. Onsite Opening Assistance: The franchisor offers 4 days of onsite assistance during the opening of the franchise, provided free of charge. Additional days can be arranged at the current rate of $500 per day plus travel expenses, if needed.
3. Ongoing Training and Support: The franchisor offers ongoing and additional training sessions for new or replacement staff and managers. They may also organize annual conferences for all franchisees and staff to reinforce best practices and system updates.

Territory Protection

Real Hot Yoga provides limited territory protection. Franchisees are granted a territory defined as the lesser of a 3-mile radius or a population of 50,000, within which they may operate exclusively. The franchisor agrees not to open another Real Hot Yoga location in that area, provided the franchisee complies with the agreement.

However, this protection is not absolute. Real Hot Yoga may still advertise, sell products online, or operate in “Special Venues” like malls or airports within the territory. They may also fulfill contracts with “Special Accounts” and introduce acquired competing businesses under different names in the same area.