KEY FRANCHISE STATS
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$596,000
Real Hot Yoga was founded in 2012 in Knoxville, Tennessee, by Cindy Coats, Aaron Goodman, and Jeff Morin. The company is headquartered in Knoxville and began franchising in 2020. It was created to offer a modern, fitness-focused alternative to traditional yoga, delivering a powerful workout experience in a heated environment.
The studios feature climate-controlled rooms with UV air filtration systems that eliminate 99% of germs, bacteria, and odors. Real Hot Yoga offers a wide range of classes focused on strength, flexibility, and balance, catering to individuals of all fitness levels. Their unique fitness-first philosophy blends challenging workouts with the restorative aspects of yoga.
With a strong brand identity and growing national presence, Real Hot Yoga continues to attract health-conscious entrepreneurs. The franchise combines wellness, innovation, and community to deliver a rewarding opportunity in the booming fitness industry.
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Real Hot Yoga provides a structured training program designed to ensure franchisees are prepared to operate successfully within the brand’s standards and system. The franchisor includes multiple training and support services, particularly during the pre-opening and early operation phases.
Real Hot Yoga provides limited territory protection. Franchisees are granted a territory defined as the lesser of a 3-mile radius or a population of 50,000, within which they may operate exclusively. The franchisor agrees not to open another Real Hot Yoga location in that area, provided the franchisee complies with the agreement.
However, this protection is not absolute. Real Hot Yoga may still advertise, sell products online, or operate in “Special Venues” like malls or airports within the territory. They may also fulfill contracts with “Special Accounts” and introduce acquired competing businesses under different names in the same area.
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Below are some of
Real Hot Yoga
key competitors in the
Fitness Studios
sector.
0
$49,000
$224,000
$385,000
n.a.
$596,000
$xxx,xxx
94.4%
n.a.
35.8%
n.a.
Strive 11 Fitness is a boutique gym franchise offering strength, conditioning, and functional training programs, serving adults seeking coached small-group workouts, and known for structured training systems, supportive communities, and personalized coaching focused on sustainable performance and everyday athleticism.
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inLIFE Wellness is a pilates and wellness franchise offering reformer pilates and group fitness classes, serving adults seeking low-impact, holistic training, and known for welcoming communities, diverse class formats, and flexible memberships across locations in Australia and the United States.
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Fly Dance Fitness is a boutique fitness franchise offering high-energy dance, strength, and conditioning classes, serving primarily women seeking empowering group workouts, and known for its Throw Down® format, vibrant community, choreographed classes, and strong brand-driven studio experience.
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EMS To You is a mobile fitness franchise offering whole-body EMS personal training sessions, serving busy professionals, seniors, athletes, and postpartum clients, and known for in-home 20-minute workouts, science-backed technology, and highly personalized programs guided by certified trainers.
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Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
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