Real Hot Yoga was founded in 2012 in Knoxville, Tennessee, by Cindy Coats, Aaron Goodman, and Jeff Morin. The company is headquartered in Knoxville and began franchising in 2020. It was created to offer a modern, fitness-focused alternative to traditional yoga, delivering a powerful workout experience in a heated environment.
The studios feature climate-controlled rooms with UV air filtration systems that eliminate 99% of germs, bacteria, and odors. Real Hot Yoga offers a wide range of classes focused on strength, flexibility, and balance, catering to individuals of all fitness levels. Their unique fitness-first philosophy blends challenging workouts with the restorative aspects of yoga.
With a strong brand identity and growing national presence, Real Hot Yoga continues to attract health-conscious entrepreneurs. The franchise combines wellness, innovation, and community to deliver a rewarding opportunity in the booming fitness industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Real Hot Yoga provides a structured training program designed to ensure franchisees are prepared to operate successfully within the brand’s standards and system. The franchisor includes multiple training and support services, particularly during the pre-opening and early operation phases.
Real Hot Yoga provides limited territory protection. Franchisees are granted a territory defined as the lesser of a 3-mile radius or a population of 50,000, within which they may operate exclusively. The franchisor agrees not to open another Real Hot Yoga location in that area, provided the franchisee complies with the agreement.
However, this protection is not absolute. Real Hot Yoga may still advertise, sell products online, or operate in “Special Venues” like malls or airports within the territory. They may also fulfill contracts with “Special Accounts” and introduce acquired competing businesses under different names in the same area.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
?
?
Below are some of
Real Hot Yoga
key competitors in the
Fitness Studios
sector.
0
$49,000
$224,000
$385,000
n.a.
$596,000
$xxx,xxx
94.4%
n.a.
35.8%
n.a.
Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
?
?
Neighborhood Barre is a boutique fitness franchise offering low-impact barre classes and related retail, serving women and mixed-level fitness clients, and known for inclusive studios, proprietary choreography, and full-body workouts blending strength, cardio, and flexibility to deliver quick, sustainable results.
?
?
IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
?
?
The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
?
?
Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
?
?
SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
?
?
.png)
