Pure Fitness is a dynamic fitness franchise that operates as a subsidiary of the U.K.-based PureGym Group, the largest gym chain in the United Kingdom. Founded in 2008 by entrepreneur Peter Roberts, PureGym has expanded its footprint to over 600 locations across six countries, including the United States, Denmark, and Saudi Arabia.
Pure Fitness, the brand's U.S. arm, is headquartered in Springfield, Virginia, and began franchising in the U.S. market as part of PureGym's global expansion strategy.
The franchise offers a high-value, low-cost model that combines premium fitness experiences with affordability.
Members enjoy 24/7 access to state-of-the-art equipment, a wide range of fitness classes, and digitally integrated tools through the Pure Fitness app, which includes features like contactless entry and live attendance tracking. This approach has made fitness more accessible to a broader demographic, aligning with the brand's mission to promote healthier lifestyles.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Pure Fitness offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Large Box Pure Fitness Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Pure Fitness offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Large Box Pure Fitness Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Pure Fitness provides comprehensive training to ensure franchisees and key staff are fully prepared to operate their clubs. Here are the main programs:
Pure Fitness does not guarantee exclusive territory protection to its franchisees. Although the franchise agreement might outline an approved location and certain operating standards, it does not explicitly grant a protected or exclusive geographic territory. Franchisees should not assume they will be the only Pure Fitness operator in a particular region.
The franchise disclosure materials indicate that while franchisees must comply with designated formats and standards, the franchisor retains the right to open additional locations or authorize others within proximity to existing franchises. This structure allows Pure Fitness to expand based on market demand without territorial constraints.
KEY FRANCHISE STATS
All you need to know about this franchise
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Pure Fitness
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