
RiseUp Fitness is a boutique studio concept that focuses on high-intensity, low-impact group workouts aimed at delivering full-body conditioning in an encouraging, community-driven setting. The brand was created in 2018 in Santa Barbara, California, by fitness experts who wanted to offer a circuit-style training model that combined efficiency, structure, and a supportive atmosphere.
Its headquarters remain in Santa Barbara, where the founding team continues to shape the brand, refine its training approach, and maintain consistency across locations.
The company launched its franchise program in 2023, giving business owners the chance to introduce RiseUp’s 50-minute classes — a mix of strength, resistance, and cardio training — to markets throughout the U.S.
What distinguishes RiseUp Fitness is the combination of results-oriented programming and a genuine community feel. The workouts are built to be demanding yet approachable, making them suitable for different experience levels and helping studios keep members engaged over the long term.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
RiseUp Fitness provides a well-structured training and support program to equip franchisees with the tools and knowledge required for success. Here are the main components of their training program:
RiseUp Fitness grants its franchisees a designated territory, typically based on a group of contiguous zip codes and demographic factors, with a minimum population of around 50,000. This territory is formally defined and attached to the Franchise Agreement.
While franchisees are expected to secure an approved location within this area, they are not granted exclusive rights and may face competition from neighboring franchisees or alternative distribution channels.
The franchisor agrees not to license another RiseUp Fitness location within the defined territory as long as the franchisee meets performance standards and remains in good standing.
However, this protection is limited: RiseUp Fitness reserves the right to sell products and services in the same area via internet, retail partnerships, or other channels. These rights include offering competing concepts or brands, meaning territory protection is constrained despite formal boundaries.
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RiseUp Fitness
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Gyms
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