Crunch Fitness is a well-known franchise chain of fitness studios that started in New York City.
Founded by Doug Levine in 1989 in NYC’s Greenwich Village, it began as a small fitness studio located in a modest basement.
Crunch Fitness operates under two distinct brands: Crunch Fitness and Crunch Signature.
Crunch Fitness offers the standard format, featuring group classes, advanced HIIT sessions, and typical gym facilities. Crunch Signature Clubs, however, are primarily high-end, full-service establishments with monthly memberships, mostly located in major cities. These clubs provide a wide array of services, classes, and amenities.
Currently, there are only 28 exclusive Crunch Signature gyms worldwide. Crunch Fitness entered the franchise market in 2010. Today, it has grown to over 400 gyms across the US, Canada, Spain, Portugal, Costa Rica, and Australia, with an impressive 92% of these gyms being franchisee-owned.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Crunch Fitness offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Crunch Signature health club franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
General Training Overview
Crunch Fitness offers a comprehensive training program called Crunch University. This program utilizes a multi-dimensional approach, including classroom sessions, virtual meetings, online learning, in-gym training, and certifications.
Franchise Introduction
The introductory phase is conducted through a virtual meeting, focusing on familiarizing franchisees with the Intranet & Crunch Connected platforms.
Certification Training
Crunch Fitness provides several certification programs, including:
Crunch Fitness ensures that each franchisee benefits from territory protection. According to the Franchise Agreement, franchisees are assigned a protected territory that typically includes a population of approximately 75,000 people at the time of agreement signing.
This protection helps to minimize competition among franchisees and supports the success of each individual location.
The protected territory allows franchisees to build their business with the confidence that their market area will not be encroached upon by another Crunch Fitness franchise. This strategic advantage not only fosters a stronger local presence but also encourages franchisees to invest in their community and customer base, knowing they have a secure market area.
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KEY FRANCHISE STATS
All you need to know about this franchise
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$2,506,000
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21.6%
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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