Crunch Fitness is a gym franchise that provides a variety of workout options, including classes, personal training, and state-of-the-art equipment, promoting an inclusive and energetic fitness community.
KEY FRANCHISE STATS
Franchisees
?
415
+
32%
32%
Franchise fee
?
$35,000
Investment
?
$804,000 - $6,716,000
Revenue (AUV)
?
Undisclosed
$2,506,000
+
31.7%
31.7%
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Crunch Fitnessis a well-known franchise chain of fitness studios that started in New York City.
Founded by Doug Levine in 1989 in NYC’s Greenwich Village, it began as a small fitness studio located in a modest basement.
Crunch Fitness operates under two distinct brands: Crunch Fitness and Crunch Signature.
Crunch Fitness offers the standard format, featuring group classes, advanced HIIT sessions, and typical gym facilities. Crunch Signature Clubs, however, are primarily high-end, full-service establishments with monthly memberships, mostly located in major cities. These clubs provide a wide array of services, classes, and amenities.
Currently, there are only 28 exclusive Crunch Signature gyms worldwide. Crunch Fitness entered the franchise market in 2010. Today, it has grown to over 400 gyms across the US, Canada, Spain, Portugal, Costa Rica, and Australia, with an impressive 92% of these gyms being franchisee-owned.
Initial investment
The initial investment required for a Crunch Fitness franchise is
$804,000 - $6,716,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Crunch Fitness offers 3 types of franchises:
Type of Franchise
Amount
Crunch Fitness health club franchise
$928,000 to $3,743,000
Crunch Select health club franchise
$804,000 to $5,198,000
Crunch Signature health club franchise
$1,302,000 to $6,716,000
We are summarizing below the main costs associated with opening a Crunch Signature health club franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Crunch Signature health club franchise
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Training Expenses
$3,000 to $20,000
Real Property, whether purchased or leased
See Note (4)
Lease deposits
$15,000 to $100,000
Leasehold Improvements
$800,000 to $4,000,000
Fitness equipment, fixtures, other fixed assets
$250,000 to $1,250,000
Opening Inventory
$6,000 to $10,000
Site Selection Travel Expenses
$2,000 to $6,000
Security deposits, utility deposits, business licenses, bonding and prepaid expenses
$6,000 to $90,000
Professional fees
$20,000 to $120,000
Signs
$10,000 to $100,000
Office equipment, computer system, furniture graphics package and supplies
$25,000 to $35,000
Initial Advertising
$30,000 to $75,000
Insurance
$10,000 to $40,000
Construction Extension Fee
$0 to $20,000
Additional Funds - 3 months of operations
$75,000 to $800,000
Totals
$1,302,000 to $6,716,000
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Crunch Fitness offers 3 types of franchises:
Type of Franchise
Amount
Crunch Fitness health club franchise
$928,000 to $3,743,000
Crunch Select health club franchise
$804,000 to $5,198,000
Crunch Signature health club franchise
$1,302,000 to $6,716,000
We are summarizing below the main costs associated with opening a Crunch Signature health club franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Crunch Signature health club franchise
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Training Expenses
$3,000 to $20,000
Real Property, whether purchased or leased
See Note (4)
Lease deposits
$15,000 to $100,000
Leasehold Improvements
$800,000 to $4,000,000
Fitness equipment, fixtures, other fixed assets
$250,000 to $1,250,000
Opening Inventory
$6,000 to $10,000
Site Selection Travel Expenses
$2,000 to $6,000
Security deposits, utility deposits, business licenses, bonding and prepaid expenses
$6,000 to $90,000
Professional fees
$20,000 to $120,000
Signs
$10,000 to $100,000
Office equipment, computer system, furniture graphics package and supplies
$25,000 to $35,000
Initial Advertising
$30,000 to $75,000
Insurance
$10,000 to $40,000
Construction Extension Fee
$0 to $20,000
Additional Funds - 3 months of operations
$75,000 to $800,000
Totals
$1,302,000 to $6,716,000
Franchise Disclosure Document
Below is Crunch Fitness's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Crunch Fitness had 423 total units in 2025, of which 415 were franchised-owned and 8 company-owned.
Crunch Fitness offers a comprehensive training program called Crunch University. This program utilizes a multi-dimensional approach, including classroom sessions, virtual meetings, online learning, in-gym training, and certifications.
Franchise Introduction
The introductory phase is conducted through a virtual meeting, focusing on familiarizing franchisees with the Intranet & Crunch Connected platforms.
Certification Training
Crunch Fitness provides several certification programs, including:
Group Fitness Certification
HIITZone Certification
Hot Yoga Certification
Ride Studio Certification
Personal Training Certification, which covers Personal Training, CrunchONE Kickoff, and Founding Client Campaign Certification.
Territory Protection
Crunch Fitness ensures that each franchisee benefits from territory protection. According to the Franchise Agreement, franchisees are assigned a protected territory that typically includes a population of approximately 75,000 people at the time of agreement signing.
This protection helps to minimize competition among franchisees and supports the success of each individual location.
The protected territory allows franchisees to build their business with the confidence that their market area will not be encroached upon by another Crunch Fitness franchise. This strategic advantage not only fosters a stronger local presence but also encourages franchisees to invest in their community and customer base, knowing they have a secure market area.
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