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Fitness
Gyms

Crunch Fitness Franchise FDD, Costs & Fees (2026)

Crunch Fitness is a gym franchise that provides a variety of workout options, including classes, personal training, and state-of-the-art equipment, promoting an inclusive and energetic fitness community.

KEY FRANCHISE STATS

Franchisees

?

481
+
34%
34%
Franchise fee

?

$35,000
Investment

?

$2,148,000 - $5,367,000
Revenue (AUV)

?

Undisclosed

$2,898,000

+
33.9%
33.9%
Sign up

Crunch Fitness is a well-known franchise chain of fitness studios that started in New York City. Founded by Doug Levine in 1989 in NYC's Greenwich Village and franchising since 2010, Crunch Fitness has grown to 481+ US franchisees with exceptional AUV of approximately $2.9M and 27.6% EBITDA margin — among the strongest unit economics in the full-service gym category. Crunch Fitness offers group classes, advanced HIIT sessions, and full gym facilities at competitive membership price points.

Want to know what Crunch Fitness franchise owners actually earn? See the full income analysis, break-even timeline, and owner salary breakdown at SharpSheets → Crunch Fitness Franchise Owner Income.

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Initial investment

The initial investment required for a Crunch Fitness franchise is $2,148,000 - $5,367,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Crunch Fitness offers 2 options:

Type of Franchise Initial Investment Range
Crunch Fitness Model$2,147,500 to $5,367,000
Crunch Select Model$3,192,500 to $5,277,000


The investment information below is based on the estimated initial investment for a Crunch Fitness Model.

For more information on the costs required to start a Crunch Fitness franchise, refer to the Franchise Disclosure Document (Item 7).


Type of Expenditure Amount
Initial Franchise Fee$35,000
Architect Fees$35,000 to $60,000
Permitting Fees$5,000 to $15,000
Training Expenses$4,000 to $8,000
Real Property, Whether Purchased or LeasedSee Note (4)
Leasehold Improvements$950,000 to $3,000,000
Fitness Equipment, Fixtures, Other Fixed Assets$850,000 to $1,500,000
Opening Inventory$8,000 to $16,000
Site Selection Travel Expenses$500 to $3,000
Utility Payments, Business Licenses, Surety Bonding and Pre-Paid Expenses$30,000 to $100,000
Professional Fees$20,000 to $50,000
Signs$25,000 to $50,000
Office Equipment, Technology System, Furniture Graphics Package and Supplies$100,000 to $200,000
Initial Advertising$45,000 to $75,000
Insurance$15,000 to $35,000
Construction Extension Fee$0 to $20,000
Additional Funds - 3 Months$25,000 to $200,000
Total Estimated Initial Investment$2,147,500 to $5,367,000

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Crunch Fitness offers 2 options:

Type of Franchise Initial Investment Range
Crunch Fitness Model$2,147,500 to $5,367,000
Crunch Select Model$3,192,500 to $5,277,000


The investment information below is based on the estimated initial investment for a Crunch Fitness Model.

For more information on the costs required to start a Crunch Fitness franchise, refer to the Franchise Disclosure Document (Item 7).


Type of Expenditure Amount
Initial Franchise Fee$35,000
Architect Fees$35,000 to $60,000
Permitting Fees$5,000 to $15,000
Training Expenses$4,000 to $8,000
Real Property, Whether Purchased or LeasedSee Note (4)
Leasehold Improvements$950,000 to $3,000,000
Fitness Equipment, Fixtures, Other Fixed Assets$850,000 to $1,500,000
Opening Inventory$8,000 to $16,000
Site Selection Travel Expenses$500 to $3,000
Utility Payments, Business Licenses, Surety Bonding and Pre-Paid Expenses$30,000 to $100,000
Professional Fees$20,000 to $50,000
Signs$25,000 to $50,000
Office Equipment, Technology System, Furniture Graphics Package and Supplies$100,000 to $200,000
Initial Advertising$45,000 to $75,000
Insurance$15,000 to $35,000
Construction Extension Fee$0 to $20,000
Additional Funds - 3 Months$25,000 to $200,000
Total Estimated Initial Investment$2,147,500 to $5,367,000

Franchise Disclosure Document

Below is Crunch Fitness's 2026 Franchise Disclosure Document. Sign up for free to view the document.

Number of units

Crunch Fitness had 486 total units in 2026, of which 481 were franchised-owned and 5 company-owned.

Frequently Asked Questions

What is the royalty fee of
Crunch Fitness
?
What is the total investment of
Crunch Fitness
?
What is the initial franchise fee of
Crunch Fitness
?
What is the AUV of
Crunch Fitness
?

Competitors

Below are some of

Crunch Fitness

key competitors in the

Gyms

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Sign up
EBITDA
Sign up

481

New
+
34%
34%

5.00%

$2,148,000

-

$5,367,000

$2,898,000

n.a.

$xxx,xxx

27.6%

xx%

n.a.

0

New
+
n.a.
n.a.

4.5%–5%

$207,000

-

$528,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

11

New
+
n.a.
n.a.

5.00%

$619,000

-

$2,334,000

n.a.

$1,937,000

$xxx,xxx

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

7.00%

$201,000

-

$481,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

93

New
+
-12%
-12%

6.00%

$221,000

-

$524,000

n.a.

$395,000

$xxx,xxx

n.a.

xx%

n.a.

1283

New
+
0%
0%

8.00%

$822,000

-

$1,377,000

n.a.

$808,000

$xxx,xxx

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

6.00%

$358,000

-

$1,931,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

Training 

General Training Overview

Crunch Fitness offers a comprehensive training program called Crunch University. This program utilizes a multi-dimensional approach, including classroom sessions, virtual meetings, online learning, in-gym training, and certifications.

Franchise Introduction

The introductory phase is conducted through a virtual meeting, focusing on familiarizing franchisees with the Intranet & Crunch Connected platforms.

Certification Training

Crunch Fitness provides several certification programs, including:

  • Group Fitness Certification
  • HIITZone Certification
  • Hot Yoga Certification
  • Ride Studio Certification
  • Personal Training Certification, which covers Personal Training, CrunchONE Kickoff, and Founding Client Campaign Certification.

‍Territory Protection

Crunch Fitness ensures that each franchisee benefits from territory protection. According to the Franchise Agreement, franchisees are assigned a protected territory that typically includes a population of approximately 75,000 people at the time of agreement signing.

This protection helps to minimize competition among franchisees and supports the success of each individual location. 

The protected territory allows franchisees to build their business with the confidence that their market area will not be encroached upon by another Crunch Fitness franchise. This strategic advantage not only fosters a stronger local presence but also encourages franchisees to invest in their community and customer base, knowing they have a secure market area.

Crunch Fitness

Fitness
Gyms
Franchisees

?

481
+
34%
34%
Franchise fee

?

$35,000
Investment

?

$2,148,000 - $5,367,000
Revenue (AUV)

?

Undisclosed
Sign up

$2,898,000

+
33.9%
33.9%
Operating Profit

?

27.6%

Sign up
Year of FDD

2026

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Competitors

Below are some of Crunch Fitness's key competitors in the Gyms sector.

Vanguard Key Clubs

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$207,000 - $528,000
Revenue

?

Sign up
Undisclosed

$0

Training Mate

Franchisees

?

3
+
200%
200%
Investment

?

$223,000 - $557,000
Revenue

?

Sign up
Undisclosed

$536,000

RiseUp Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$234,000 - $359,000
Revenue

?

Sign up
Undisclosed

$371,000

Pure Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$400,000 - $2,974,000
Revenue

?

Sign up
Undisclosed

$1,233,000

Los Campeones

Franchisees

?

3
+
200%
200%
Investment

?

$297,000 - $2,551,000
Revenue

?

Sign up
Undisclosed

$914,000

Iron 24

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$201,000 - $481,000
Revenue

?

Sign up
Undisclosed

$0

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Revenue (AUV) and profits (Item 19)

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