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Crunch Fitness

Crunch Fitness Franchise FDD, Costs & Fees (2025)

Crunch Fitness is a gym franchise that provides a variety of workout options, including classes, personal training, and state-of-the-art equipment, promoting an inclusive and energetic fitness community.

Crunch Fitness is a well-known franchise chain of fitness studios that started in New York City.

Founded by Doug Levine in 1989 in NYC’s Greenwich Village, it began as a small fitness studio located in a modest basement.

Crunch Fitness operates under two distinct brands: Crunch Fitness and Crunch Signature.

Crunch Fitness offers the standard format, featuring group classes, advanced HIIT sessions, and typical gym facilities. Crunch Signature Clubs, however, are primarily high-end, full-service establishments with monthly memberships, mostly located in major cities. These clubs provide a wide array of services, classes, and amenities. 

Currently, there are only 28 exclusive Crunch Signature gyms worldwide. Crunch Fitness entered the franchise market in 2010. Today, it has grown to over 400 gyms across the US, Canada, Spain, Portugal, Costa Rica, and Australia, with an impressive 92% of these gyms being franchisee-owned.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Crunch Fitness offers 3 types of franchises:

Type of Franchise Amount
Crunch Fitness health club franchise $928,000 to $3,743,000
Crunch Select health club franchise $804,000 to $5,198,000
Crunch Signature health club franchise $1,302,000 to $6,716,000

We are summarizing below the main costs associated with opening a Crunch Signature health club franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Crunch Signature health club franchise

Type of Expenditure Amount
Initial Franchise Fee $50,000
Training Expenses $3,000 to $20,000
Real Property, whether purchased or leased See Note (4)
Lease deposits $15,000 to $100,000
Leasehold Improvements $800,000 to $4,000,000
Fitness equipment, fixtures, other fixed assets $250,000 to $1,250,000
Opening Inventory $6,000 to $10,000
Site Selection Travel Expenses $2,000 to $6,000
Security deposits, utility deposits, business licenses, bonding and prepaid expenses $6,000 to $90,000
Professional fees $20,000 to $120,000
Signs $10,000 to $100,000
Office equipment, computer system, furniture graphics package and supplies $25,000 to $35,000
Initial Advertising $30,000 to $75,000
Insurance $10,000 to $40,000
Construction Extension Fee $0 to $20,000
Additional Funds - 3 months of operations $75,000 to $800,000
Totals $1,302,000 to $6,716,000

Crunch Fitness offers 3 types of franchises:

Type of Franchise Amount
Crunch Fitness health club franchise $928,000 to $3,743,000
Crunch Select health club franchise $804,000 to $5,198,000
Crunch Signature health club franchise $1,302,000 to $6,716,000

We are summarizing below the main costs associated with opening a Crunch Signature health club franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Crunch Signature health club franchise

Type of Expenditure Amount
Initial Franchise Fee $50,000
Training Expenses $3,000 to $20,000
Real Property, whether purchased or leased See Note (4)
Lease deposits $15,000 to $100,000
Leasehold Improvements $800,000 to $4,000,000
Fitness equipment, fixtures, other fixed assets $250,000 to $1,250,000
Opening Inventory $6,000 to $10,000
Site Selection Travel Expenses $2,000 to $6,000
Security deposits, utility deposits, business licenses, bonding and prepaid expenses $6,000 to $90,000
Professional fees $20,000 to $120,000
Signs $10,000 to $100,000
Office equipment, computer system, furniture graphics package and supplies $25,000 to $35,000
Initial Advertising $30,000 to $75,000
Insurance $10,000 to $40,000
Construction Extension Fee $0 to $20,000
Additional Funds - 3 months of operations $75,000 to $800,000
Totals $1,302,000 to $6,716,000

Franchise Disclosure Document

Competitors

Below are some of

Crunch Fitness

key competitors in the

Gyms

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

415

New
+
32%
32%

$35,000

$804,000

$6,716,000

n.a.

$2,506,000

$xxx,xxx

98.4%

xx%

n.a.

21.6%

xx%

n.a.

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Training 

General Training Overview

Crunch Fitness offers a comprehensive training program called Crunch University. This program utilizes a multi-dimensional approach, including classroom sessions, virtual meetings, online learning, in-gym training, and certifications.

Franchise Introduction

The introductory phase is conducted through a virtual meeting, focusing on familiarizing franchisees with the Intranet & Crunch Connected platforms.

Certification Training

Crunch Fitness provides several certification programs, including:

  • Group Fitness Certification
  • HIITZone Certification
  • Hot Yoga Certification
  • Ride Studio Certification
  • Personal Training Certification, which covers Personal Training, CrunchONE Kickoff, and Founding Client Campaign Certification.

Territory Protection

Crunch Fitness ensures that each franchisee benefits from territory protection. According to the Franchise Agreement, franchisees are assigned a protected territory that typically includes a population of approximately 75,000 people at the time of agreement signing.

This protection helps to minimize competition among franchisees and supports the success of each individual location. 

The protected territory allows franchisees to build their business with the confidence that their market area will not be encroached upon by another Crunch Fitness franchise. This strategic advantage not only fosters a stronger local presence but also encourages franchisees to invest in their community and customer base, knowing they have a secure market area.

Competitors

Pure Fitness

Pure Fitness is a gym franchise that focuses on functional training and high-performance fitness programs for individuals looking to improve their strength and endurance.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$400,000 - $2,974,000
Fitness
Gyms

Los Campeones

Los Campeones is a gym that offers a hardcore, old-school training environment with a focus on strength training, bodybuilding, and fitness, catering to serious athletes and fitness enthusiasts.

Franchisees

?

3
+
200%
200%
Investment

?

$297,000 - $2,551,000
Fitness
Gyms

Iron 24

Iron 24 is a 24-hour fitness center providing members with flexible access to a wide range of equipment and training options, promoting fitness on your schedule.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$201,000 - $481,000
Fitness
Gyms

Hydrogen Fitness

Hydrogen Fitness offers a personalized fitness experience with cutting-edge equipment, individual training plans, and a focus on functional strength and overall wellness.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$474,000 - $2,790,000
Fitness
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Lyft 24

Lyft 24 is a 24-hour fitness center offering members convenient access to a variety of equipment, personal training, and group fitness classes, promoting a healthy and active lifestyle.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$358,000 - $1,931,000
Fitness
Gyms

Fitness Premier

Fitness Premier provides a full-service gym experience with a focus on personal training, group fitness classes, and state-of-the-art equipment to support members' fitness journeys.

Franchisees

?

3
+
200%
200%
Investment

?

$275,000 - $798,000
Fitness
Gyms