Iron 24 is a 24-hour fitness center providing members with flexible access to a wide range of equipment and training options, promoting fitness on your schedule.
KEY FRANCHISE STATS
Franchisees
?
2
+
n.a.
n.a.
Franchise fee
?
$39,000
Investment
?
$201,000 - $481,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
$xxx,xxx
Iron 24is an innovative fitness and recovery franchise founded in 2022 by a team of industry veterans. Headquartered in Houston, Texas, the brand aims to simplify gym ownership and membership through advanced technology and a flexible, low-cost model.
The franchise offers a 24/7 gym experience where membership, access, and support are managed entirely through the Iron 24 mobile app. This tech-enabled approach eliminates the need for full-time staff, reducing overhead costs and allowing franchisees to operate with greater flexibility.
Iron 24's facilities provide a comprehensive fitness experience, including traditional strength equipment, cardio machines, functional training areas, and recovery rooms featuring infrared saunas, cryotherapy, massage beds, and red light therapy. Members can join instantly, access any location 24/7, and manage their membership without long-term contracts or hidden fees.
Initial investment
The initial investment required for a Iron 24 franchise is $201,000 - $481,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount Low Range
Amount High Range
Franchise Fee
$39,000
$39,000
Business Licenses & Incorporation
$400
$1,200
Build-out and Permits
$60,000
$150,000
Fixtures, Furnishings & Equipment
$40,500
$190,000
Computer Equipment and Technology
$4,450
$8,550
Signage
$12,700
$20,000
Architect / Engineering Fees
$3,000
$8,000
Rent, Security Deposits and Utility Deposits
$9,000
$15,500
Other Professional Fees
$2,000
$3,000
Insurance Deposit
$1,750
$2,000
Office Supplies
$1,500
$2,000
Training Expenses
$1,000
$2,500
Grand Opening Advertising
$8,000
$9,000
Additional Funds (for the initial 3 months of operations)
$17,750
$30,000
TOTAL ESTIMATED INITIAL INVESTMENT
$201,050
$480,750
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Type of Expenditure
Amount Low Range
Amount High Range
Franchise Fee
$39,000
$39,000
Business Licenses & Incorporation
$400
$1,200
Build-out and Permits
$60,000
$150,000
Fixtures, Furnishings & Equipment
$40,500
$190,000
Computer Equipment and Technology
$4,450
$8,550
Signage
$12,700
$20,000
Architect / Engineering Fees
$3,000
$8,000
Rent, Security Deposits and Utility Deposits
$9,000
$15,500
Other Professional Fees
$2,000
$3,000
Insurance Deposit
$1,750
$2,000
Office Supplies
$1,500
$2,000
Training Expenses
$1,000
$2,500
Grand Opening Advertising
$8,000
$9,000
Additional Funds (for the initial 3 months of operations)
$17,750
$30,000
TOTAL ESTIMATED INITIAL INVESTMENT
$201,050
$480,750
Franchise Disclosure Document
Below is Iron 24's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Iron 24 had 7 total units in 2024, of which 2 were franchised-owned and 5 company-owned.
Iron 24 provides a structured and detailed training program to support its franchisees in successfully operating their fitness centers. The training is composed of several key components:
Initial Training Program Franchisees, including the Designated Principal and Manager (if applicable), must attend and complete an initial training program to Iron 24’s satisfaction. This training may be provided in-person, virtually, or in a hybrid format. The franchisor covers the cost of training for up to three individuals, but franchisees are responsible for travel, lodging, and other expenses.
Replacement and Additional Manager Training If a Designated Principal or Manager leaves, the franchisee must promptly appoint a qualified replacement to undergo training. Iron 24 may allow franchisees to train replacements directly if they meet the franchisor’s standards; otherwise, the replacement must attend Iron 24’s formal training. The franchisee may incur per diem charges for this additional training.
Supplemental and Remedial Training Iron 24 can require or provide additional training if it deems a franchisee needs further support. Franchisees can also request such training, which, if approved, is provided at the franchisee’s expense, including per diem and travel costs.
Territory Protection
Iron 24 grants each franchisee a defined Territory, typically ranging from a 1.5 to 3-mile radius around the franchised location, based on site-specific factors like population and demographics. Within this Territory, the franchisor agrees not to open or authorize another Iron 24 Center, provided the franchisee complies with the franchise agreement.
However, franchisees do not receive exclusive territorial rights and may still face competition from other franchisees or company-owned outlets. Although territorial boundaries are set and not altered during the agreement term, Iron 24 retains broad rights.
It can sell or distribute products through alternative channels such as e-commerce, mobile setups, or retail without using a franchised center, even within the defined Territory. Off-premises services by the franchisee are allowed only within their Territory and require prior written consent for anything beyond that area.
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