Based in Dallas, Texas, Gold’s Gym is a global chain of co-ed fitness centers operating under a franchise model.
Joe Gold established Gold’s Gym in 1965, with its first location in Venice Beach, California.
The gyms feature a wide range of cardio and strength training equipment, group exercise classes, resistance training facilities, personal training services, locker room amenities, a kids' club, and a "pro shop" that sells clothing, drinks, accessories, supplements, and nutritional products.
Gold’s Gym started franchising in 1980 and now boasts over 600 locations across the United States.
Gold’s Gym has built a reputation for excellence in fitness, attracting members who seek comprehensive training solutions and a supportive community. Their group exercise programs cater to all fitness levels, offering classes such as yoga, Pilates, cycling, and high-intensity interval training (HIIT), ensuring that every member can find a workout that suits their needs.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Studio Programs
Gold’s Gym provides a variety of studio programs, including Gold’s Fit (focused on strength and endurance training), Gold’s Cycle (cardiovascular workouts), and Gold’s Burn (a comprehensive, high-intensity cardio and strength training program). The franchise may periodically update, add, or change the rules for each of these studio programs to keep them current and effective.
Amenities and Services
All new Gold’s Gym locations are mandated to offer a comprehensive range of amenities and services. This includes cardio training equipment, resistance training equipment, group fitness classes, personal training services, and locker room facilities. Additionally, each facility must feature a "pro shop" that sells clothing, accessories, beverages, bars, supplements, nutritional products, and other related items. However, some of these requirements might be waived for facilities situated in certain large urban areas.
Gold's Gym provides robust territory protection to its franchisees, ensuring each has a designated area where no other Gold's Gym franchises can operate. This exclusive market presence allows franchisees to cultivate and serve their customer base without direct competition from the same brand, fostering a stable business environment and maximizing growth potential within their territory.
This protection is designed to help franchisees achieve success by mitigating market saturation and enabling a focused approach to local marketing and community engagement. By safeguarding territories, Gold's Gym ensures that franchisees can develop strong relationships with their members and establish a loyal customer base, contributing to the long-term success and sustainability of each franchise location.
KEY FRANCHISE STATS
All you need to know about this franchise
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