Gold's Gym is a fitness franchise that provides state-of-the-art facilities, equipment, and expert trainers, offering a range of fitness programs and services to help individuals achieve their health and wellness goals in a supportive and motivating environment.
KEY FRANCHISE STATS
Franchisees
?
158
+
-12%
-12%
Franchise fee
?
$40,000
Investment
?
$1,478,000 - $3,647,000
Revenue (AUV)
?
Undisclosed
$1,419,000
+
40.5%
40.5%
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Based in Dallas, Texas, Gold’s Gym is a global chain of co-ed fitness centers operating under a franchise model.
Joe Gold established Gold’s Gym in 1965, with its first location in Venice Beach, California.
The gyms feature a wide range of cardio and strength training equipment, group exercise classes, resistance training facilities, personal training services, locker room amenities, a kids' club, and a "pro shop" that sells clothing, drinks, accessories, supplements, and nutritional products.
Gold’s Gym started franchising in 1980 and now boasts over 600 locations across the United States.
Gold’s Gym has built a reputation for excellence in fitness, attracting members who seek comprehensive training solutions and a supportive community. Their group exercise programs cater to all fitness levels, offering classes such as yoga, Pilates, cycling, and high-intensity interval training (HIIT), ensuring that every member can find a workout that suits their needs.
Initial investment
The initial investment required for a Gold’s Gym franchise is
$1,478,000 - $3,647,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$40,000
Travel and living expenses during training
$4,000 to $7,000
3 months’ rent
$30,000 to $255,000
Security deposit for lease
$12,000 to $150,000
Leasehold improvements and construction costs
$1,000,000 to $2,000,000
Selectorized equipment and free weights
$100,000 to $500,000
Cardiovascular equipment
$150,000 to $250,000
Signage
$40,000 to $85,000
Initial inventory, other equipment and supplies
$7,000 to $40,000
Computer system and Gym Management System
$20,000 to $35,000
Advertising and marketing
$25,000 to $120,000
Miscellaneous opening costs
$10,000 to $65,000
Additional funds – 3 months
$40,000 to $100,000
TOTAL ESTIMATED INITIAL INVESTMENT (excluding real estate purchase costs)
$1,478,000 to $3,647,000
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Type of Expenditure
Amount
Initial franchise fee
$40,000
Travel and living expenses during training
$4,000 to $7,000
3 months’ rent
$30,000 to $255,000
Security deposit for lease
$12,000 to $150,000
Leasehold improvements and construction costs
$1,000,000 to $2,000,000
Selectorized equipment and free weights
$100,000 to $500,000
Cardiovascular equipment
$150,000 to $250,000
Signage
$40,000 to $85,000
Initial inventory, other equipment and supplies
$7,000 to $40,000
Computer system and Gym Management System
$20,000 to $35,000
Advertising and marketing
$25,000 to $120,000
Miscellaneous opening costs
$10,000 to $65,000
Additional funds – 3 months
$40,000 to $100,000
TOTAL ESTIMATED INITIAL INVESTMENT (excluding real estate purchase costs)
$1,478,000 to $3,647,000
Franchise Disclosure Document
Below is Gold’s Gym's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Gold’s Gym had 221 total units in 2023, of which 158 were franchised-owned and 63 company-owned.
Frequently Asked Questions
What is the royalty fee of
Gold’s Gym
?
The royalty fee for a Gold’s Gym franchise is 5.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 2% to 5%.
What is the total investment of
Gold’s Gym
?
The initial investment required for a Gold’s Gym franchise is $1,478,000 - $3,647,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee of
Gold’s Gym
?
The initial franchise fee for a Gold’s Gym franchise is $40,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
What is the average revenue (Average Unit Volume) of
Gold’s Gym
?
Gold’s Gym does not disclose the average unit volume (average revenue) in its FDD.
The average unit volume (average revenue) for a Gold’s Gym franchise is $1,419,000.
Studio Programs Gold’s Gym provides a variety of studio programs, including Gold’s Fit (focused on strength and endurance training), Gold’s Cycle (cardiovascular workouts), and Gold’s Burn (a comprehensive, high-intensity cardio and strength training program). The franchise may periodically update, add, or change the rules for each of these studio programs to keep them current and effective.
Amenities and Services All new Gold’s Gym locations are mandated to offer a comprehensive range of amenities and services. This includes cardio training equipment, resistance training equipment, group fitness classes, personal training services, and locker room facilities. Additionally, each facility must feature a "pro shop" that sells clothing, accessories, beverages, bars, supplements, nutritional products, and other related items. However, some of these requirements might be waived for facilities situated in certain large urban areas.
Territory Protection
Gold's Gym provides robust territory protection to its franchisees, ensuring each has a designated area where no other Gold's Gym franchises can operate. This exclusive market presence allows franchisees to cultivate and serve their customer base without direct competition from the same brand, fostering a stable business environment and maximizing growth potential within their territory.
This protection is designed to help franchisees achieve success by mitigating market saturation and enabling a focused approach to local marketing and community engagement. By safeguarding territories, Gold's Gym ensures that franchisees can develop strong relationships with their members and establish a loyal customer base, contributing to the long-term success and sustainability of each franchise location.