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Gold’s Gym Franchise FDD, Costs & Fees (2026)

Gold's Gym is a fitness franchise that provides state-of-the-art facilities, equipment, and expert trainers, offering a range of fitness programs and services to help individuals achieve their health and wellness goals in a supportive and motivating environment.

KEY FRANCHISE STATS

Franchisees

?

158
+
-12%
-12%
Franchise fee

?

$40,000
Investment

?

$1,478,000 - $3,647,000
Revenue (AUV)

?

Undisclosed

$1,419,000

+
40.5%
40.5%
Sign up to unlock

Based in Dallas, Texas, Gold’s Gym is a global chain of co-ed fitness centers operating under a franchise model.

Joe Gold established Gold’s Gym in 1965, with its first location in Venice Beach, California.

The gyms feature a wide range of cardio and strength training equipment, group exercise classes, resistance training facilities, personal training services, locker room amenities, a kids' club, and a "pro shop" that sells clothing, drinks, accessories, supplements, and nutritional products.

Gold’s Gym started franchising in 1980 and now boasts over 600 locations across the United States.

Gold’s Gym has built a reputation for excellence in fitness, attracting members who seek comprehensive training solutions and a supportive community. Their group exercise programs cater to all fitness levels, offering classes such as yoga, Pilates, cycling, and high-intensity interval training (HIIT), ensuring that every member can find a workout that suits their needs.

Initial investment

The initial investment required for a Gold’s Gym franchise is $1,478,000 - $3,647,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial franchise fee $40,000
Travel and living expenses during training $4,000 to $7,000
3 months’ rent $30,000 to $255,000
Security deposit for lease $12,000 to $150,000
Leasehold improvements and construction costs $1,000,000 to $2,000,000
Selectorized equipment and free weights $100,000 to $500,000
Cardiovascular equipment $150,000 to $250,000
Signage $40,000 to $85,000
Initial inventory, other equipment and supplies $7,000 to $40,000
Computer system and Gym Management System $20,000 to $35,000
Advertising and marketing $25,000 to $120,000
Miscellaneous opening costs $10,000 to $65,000
Additional funds – 3 months $40,000 to $100,000
TOTAL ESTIMATED INITIAL INVESTMENT (excluding real estate purchase costs) $1,478,000 to $3,647,000

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Type of Expenditure Amount
Initial franchise fee $40,000
Travel and living expenses during training $4,000 to $7,000
3 months’ rent $30,000 to $255,000
Security deposit for lease $12,000 to $150,000
Leasehold improvements and construction costs $1,000,000 to $2,000,000
Selectorized equipment and free weights $100,000 to $500,000
Cardiovascular equipment $150,000 to $250,000
Signage $40,000 to $85,000
Initial inventory, other equipment and supplies $7,000 to $40,000
Computer system and Gym Management System $20,000 to $35,000
Advertising and marketing $25,000 to $120,000
Miscellaneous opening costs $10,000 to $65,000
Additional funds – 3 months $40,000 to $100,000
TOTAL ESTIMATED INITIAL INVESTMENT (excluding real estate purchase costs) $1,478,000 to $3,647,000

Franchise Disclosure Document

Below is Gold’s Gym's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Gold’s Gym had 221 total units in 2023, of which 158 were franchised-owned and 63 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Gold’s Gym

key competitors in the

Gyms

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

158

New
+
-12%
-12%

5.00%

$1,478,000

-

$3,647,000

$1,419,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training 

Studio Programs
Gold’s Gym provides a variety of studio programs, including Gold’s Fit (focused on strength and endurance training), Gold’s Cycle (cardiovascular workouts), and Gold’s Burn (a comprehensive, high-intensity cardio and strength training program). The franchise may periodically update, add, or change the rules for each of these studio programs to keep them current and effective.

Amenities and Services
All new Gold’s Gym locations are mandated to offer a comprehensive range of amenities and services. This includes cardio training equipment, resistance training equipment, group fitness classes, personal training services, and locker room facilities. Additionally, each facility must feature a "pro shop" that sells clothing, accessories, beverages, bars, supplements, nutritional products, and other related items. However, some of these requirements might be waived for facilities situated in certain large urban areas.

Territory Protection

Gold's Gym provides robust territory protection to its franchisees, ensuring each has a designated area where no other Gold's Gym franchises can operate. This exclusive market presence allows franchisees to cultivate and serve their customer base without direct competition from the same brand, fostering a stable business environment and maximizing growth potential within their territory.

This protection is designed to help franchisees achieve success by mitigating market saturation and enabling a focused approach to local marketing and community engagement. By safeguarding territories, Gold's Gym ensures that franchisees can develop strong relationships with their members and establish a loyal customer base, contributing to the long-term success and sustainability of each franchise location.

Competitors

Below are some of Gold’s Gym's key competitors in the Gyms sector.

Vanguard Key Clubs

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$207,000 - $528,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Training Mate

Franchisees

?

3
+
200%
200%
Investment

?

$223,000 - $557,000
Revenue

?

Sign up to unlock
Undisclosed

$536,000

RiseUp Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$234,000 - $359,000
Revenue

?

Sign up to unlock
Undisclosed

$371,000

Pure Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$400,000 - $2,974,000
Revenue

?

Sign up to unlock
Undisclosed

$1,233,000

Los Campeones

Franchisees

?

3
+
200%
200%
Investment

?

$297,000 - $2,551,000
Revenue

?

Sign up to unlock
Undisclosed

$914,000

Iron 24

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$201,000 - $481,000
Revenue

?

Sign up to unlock
Undisclosed

$0

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