Create an account to access more data and download FDDs.
For more information see our plans here.

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Upgrade to Pro to access unlimited data and FDDs. For more information see our plans here.

Upgrade to Pro

Pure Barre Franchise FDD, Costs & Fees (2026)

Fitness studio franchise specializing in barre-based workouts, combining elements of ballet, Pilates, and strength training to sculpt and tone the body.

KEY FRANCHISE STATS

Franchisees

?

617
+
-1%
-1%
Franchise fee

?

$60,000
Investment

?

$314,000 - $629,000
Revenue (AUV)

?

Undisclosed

$345,000

+
21.5%
21.5%
Sign up to unlock

Pure Barre, an American health club franchise, is part of Exponential Fitness LLC and is based in Irvine, California.

Established in 2001, Pure Barre was one of the first in the boutique fitness industry. The franchise focuses on barre workouts, which blend ballet exercises, Pilates techniques, and yoga stretches. Its studios offer indoor classes under the "Pure Barre" name.

Pure Barre started franchising in 2009 and has grown significantly, providing a supportive community for members and emphasizing low-impact, high-intensity workouts suitable for all fitness levels. The brand is known for its effective full-body workouts, which aim to improve strength, flexibility, and overall well-being.

Initial investment

The initial investment required for a Pure Barre franchise is $314,000 - $629,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Sourcing Fee $0 – $28,000
Travel & Living Expenses While Training $0 – $3,000
Real Estate/Lease and Professional Fees $17,500 – $36,500
Net Leasehold Improvements $103,500 – $279,500
Signage $9,000 – $22,000
Insurance $3,872 – $8,056
Fitness Equipment & Initial FF&E Package $23,900 – $51,500
Pre-Sales and Soft Opening Retail Inventory Kit $14,000 – $18,000
Computer System, A/V Equipment, and Related Components $19,500 – $22,500
Initial Marketing & Advertising Spend $30,650 – $39,900
Initial Instructor Training Fees $8,850 – $13,750
Technology and Software Fees $3,639
Additional Funds – 3 months $20,000 – $43,000
Total Estimated Initial Investment $314,411 – $629,345

Create a free account to access this table and more.
For more information see our plans here.

Create a free account
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure Amount
Initial Franchise Fee $60,000
Sourcing Fee $0 – $28,000
Travel & Living Expenses While Training $0 – $3,000
Real Estate/Lease and Professional Fees $17,500 – $36,500
Net Leasehold Improvements $103,500 – $279,500
Signage $9,000 – $22,000
Insurance $3,872 – $8,056
Fitness Equipment & Initial FF&E Package $23,900 – $51,500
Pre-Sales and Soft Opening Retail Inventory Kit $14,000 – $18,000
Computer System, A/V Equipment, and Related Components $19,500 – $22,500
Initial Marketing & Advertising Spend $30,650 – $39,900
Initial Instructor Training Fees $8,850 – $13,750
Technology and Software Fees $3,639
Additional Funds – 3 months $20,000 – $43,000
Total Estimated Initial Investment $314,411 – $629,345

Franchise Disclosure Document

Below is Pure Barre's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Pure Barre had 617 total units in 2025, of which 617 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Pure Barre

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

617

New
+
-1%
-1%

7.00%

$314,000

-

$629,000

$345,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training 

The initial training program is tailored for franchisees and their designated managers, comprising both classroom and hands-on training. The practical, on-the-job segment, known as the "Practical Teaching Application," generally spans 40 to 50 hours.

Training sessions are held at the corporate headquarters or other specified locations and may also be available remotely. The schedule may vary based on the availability of new franchisees.

Pure Barre Classic Training Program

Instructors at a franchisee's studio must complete the Pure Barre Classic Training Program before they begin teaching. This program encompasses the Pure Barre concept, class planning, teaching skills, basic anatomy, musicality, and choreography. A Training Fee may be applicable for this program.

Additional Instructor Training

Instructors must undergo additional training within 12 months of completing the Pure Barre Classic Training. This includes classes and instruction under the PURE EMPOWER™ and PURE REFORM™ marks. Franchisees are responsible for ensuring instructors participate in ongoing Subscription Instructor Training, which is available online.

Territory Protection

Pure Barre offers comprehensive territory protection to its franchisees, ensuring that each franchisee has a defined geographic area where no other Pure Barre franchises will be established. This protection is designed to safeguard the franchisee's business interests and market potential within their designated territory.

Territory protection typically includes:

  • Exclusive Area: Franchisees are granted an exclusive area, ensuring that they are the sole Pure Barre studio within a specific radius. This exclusive territory helps franchisees build a loyal customer base without direct competition from other Pure Barre locations.
  • Market Analysis: The franchise provides detailed market analysis to define the territory, taking into consideration population density, demographics, and market demand. This ensures that the territory is viable and has the potential for growth.
  • Support and Resources: Franchisees receive ongoing support and resources to help them maximize their business potential within their protected territory. This includes marketing support, operational guidance, and access to proprietary systems and training programs.
  • Expansion Opportunities: Franchisees with successful operations may have the opportunity to expand their protected territory or open additional locations within new territories, further increasing their market reach and profitability.

Competitors

Below are some of Pure Barre's key competitors in the Fitness Studios sector.

Strive 11 Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$151,000 - $250,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Pilates Addiction

Franchisees

?

2
+
0%
0%
Investment

?

$239,000 - $647,000
Revenue

?

Sign up to unlock
Undisclosed

$485,000

inLIFE Wellness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$207,000 - $335,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Fly Dance Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$176,000 - $365,000
Revenue

?

Sign up to unlock
Undisclosed

$0

EMS To You

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$52,000 - $79,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Oxygen Yoga & Fitness

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$356,000 - $642,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Simple pricing.

For anyone looking to start a franchise

Free
Unlimited access to 3,000 franchises data.
Pay $49 per FDD.
You're on the Free plan 🎉
Sign up
Franchise fees

?

Franchise units & growth

?

Detailed investment costs

?

Revenue (AUV) and profits (Item 19)

?

Discovery call with a Franchise Expert

?

Pay $49 per FDD

?

Pro
$199 one-time payment
Unlimited access to 3,000 franchises data. Unlimited FDD access.
Everything in Free, plus:
Read unlimited FDDs
Download unlimited FDDs
Industry benchmarks

?

All the franchise data you need

Find all the franchise data you're looking for, in one place

Unlimited FDD access

Access our library of 5,000+ Franchise Disclosure Documents, updated every day.

Read unlimited FDDs
Download unlimited FDDs

Transparent franchise data

Analyze financial data on 3,000 franchise brands, without diving into FDDs. Revenue, profits, growth and more.

Franchise fees
Detailed initial investment

?

Revenue
Operating Profit (EBITDA)
Sector Revenue
Sector Operating Profit