Pure Barre Franchise FDD, Costs & Fees (2025)

Fitness studio franchise specializing in barre-based workouts, combining elements of ballet, Pilates, and strength training to sculpt and tone the body.

Pure Barre, an American health club franchise, is part of Exponential Fitness LLC and is based in Irvine, California.

Established in 2001, Pure Barre was one of the first in the boutique fitness industry. The franchise focuses on barre workouts, which blend ballet exercises, Pilates techniques, and yoga stretches. Its studios offer indoor classes under the "Pure Barre" name.

Pure Barre started franchising in 2009 and has grown significantly, providing a supportive community for members and emphasizing low-impact, high-intensity workouts suitable for all fitness levels. The brand is known for its effective full-body workouts, which aim to improve strength, flexibility, and overall well-being.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Sourcing Fee $0 – $28,000
Travel & Living Expenses While Training $0 – $3,000
Real Estate/Lease and Professional Fees $17,500 – $36,500
Net Leasehold Improvements $103,500 – $279,500
Signage $9,000 – $22,000
Insurance $3,872 – $8,056
Fitness Equipment & Initial FF&E Package $23,900 – $51,500
Pre-Sales and Soft Opening Retail Inventory Kit $14,000 – $18,000
Computer System, A/V Equipment, and Related Components $19,500 – $22,500
Initial Marketing & Advertising Spend $30,650 – $39,900
Initial Instructor Training Fees $8,850 – $13,750
Technology and Software Fees $3,639
Additional Funds – 3 months $20,000 – $43,000
Total Estimated Initial Investment $314,411 – $629,345
Type of Expenditure Amount
Initial Franchise Fee $60,000
Sourcing Fee $0 – $28,000
Travel & Living Expenses While Training $0 – $3,000
Real Estate/Lease and Professional Fees $17,500 – $36,500
Net Leasehold Improvements $103,500 – $279,500
Signage $9,000 – $22,000
Insurance $3,872 – $8,056
Fitness Equipment & Initial FF&E Package $23,900 – $51,500
Pre-Sales and Soft Opening Retail Inventory Kit $14,000 – $18,000
Computer System, A/V Equipment, and Related Components $19,500 – $22,500
Initial Marketing & Advertising Spend $30,650 – $39,900
Initial Instructor Training Fees $8,850 – $13,750
Technology and Software Fees $3,639
Additional Funds – 3 months $20,000 – $43,000
Total Estimated Initial Investment $314,411 – $629,345

Franchise Disclosure Document

Number of units

Training 

The initial training program is tailored for franchisees and their designated managers, comprising both classroom and hands-on training. The practical, on-the-job segment, known as the "Practical Teaching Application," generally spans 40 to 50 hours.

Training sessions are held at the corporate headquarters or other specified locations and may also be available remotely. The schedule may vary based on the availability of new franchisees.

Pure Barre Classic Training Program

Instructors at a franchisee's studio must complete the Pure Barre Classic Training Program before they begin teaching. This program encompasses the Pure Barre concept, class planning, teaching skills, basic anatomy, musicality, and choreography. A Training Fee may be applicable for this program.

Additional Instructor Training

Instructors must undergo additional training within 12 months of completing the Pure Barre Classic Training. This includes classes and instruction under the PURE EMPOWER™ and PURE REFORM™ marks. Franchisees are responsible for ensuring instructors participate in ongoing Subscription Instructor Training, which is available online.

Territory Protection

Pure Barre offers comprehensive territory protection to its franchisees, ensuring that each franchisee has a defined geographic area where no other Pure Barre franchises will be established. This protection is designed to safeguard the franchisee's business interests and market potential within their designated territory.

Territory protection typically includes:

  • Exclusive Area: Franchisees are granted an exclusive area, ensuring that they are the sole Pure Barre studio within a specific radius. This exclusive territory helps franchisees build a loyal customer base without direct competition from other Pure Barre locations.
  • Market Analysis: The franchise provides detailed market analysis to define the territory, taking into consideration population density, demographics, and market demand. This ensures that the territory is viable and has the potential for growth.
  • Support and Resources: Franchisees receive ongoing support and resources to help them maximize their business potential within their protected territory. This includes marketing support, operational guidance, and access to proprietary systems and training programs.
  • Expansion Opportunities: Franchisees with successful operations may have the opportunity to expand their protected territory or open additional locations within new territories, further increasing their market reach and profitability.

Competitors

Below are some of

Pure Barre

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

617

New
+
-1%
-1%

$60,000

$314,000

$629,000

n.a.

$345,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

The Yard Gym

The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$237,000 - $954,000

Vertica Fitness

Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$184,000 - $312,000

SWEAT440

SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.

Franchisees

?

13
+
1200%
1200%
Investment

?

$278,000 - $681,000

Modo Yoga

Modo Yoga is a wellness franchise offering hot yoga classes, workshops, and teacher trainings, serving environmentally conscious yoga enthusiasts, and known for eco-friendly studio design, global community values, and an inclusive, supportive practice environment.

Franchisees

?

8
+
-20%
-20%
Investment

?

$463,000 - $931,000

JETSET pilates

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.

Franchisees

?

12
+
n.a.
n.a.
Investment

?

$413,000 - $807,000

Iron Bodyfit

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$276,000 - $535,000