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ProSource Wholesale Franchise FDD, Costs & Fees (2026)

ProSource Wholesale is a flooring and home improvement franchise that offers a wide range of products for professionals and homeowners seeking renovation solutions.

KEY FRANCHISE STATS

Franchisees

?

146
+
0%
0%
Franchise fee

?

$46,450
Investment

?

$946,000 - $962,000
Revenue (AUV)

?

Undisclosed

$4,670,000

+
-11.4%
-11.4%
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Founded in 1990 and headquartered in St. Louis, Missouri, ProSource Wholesale has established itself as a premier wholesale supplier dedicated exclusively to trade professionals.

The company began franchising in 1991 and has since expanded to nearly 150 showrooms across North America, offering a proven business model in the competitive home improvement industry.

ProSource offers an extensive range of high-quality products for home improvement projects, including flooring, kitchen and bath products, and other finishing materials.

By providing a one-stop-shop experience, ProSource enables trade professionals to complete projects efficiently and within budget, making it a trusted partner for builders, contractors, remodelers, and designers.

What sets ProSource apart from its competitors is its exclusive membership model tailored for trade professionals. This approach fosters strong relationships and ensures personalized service and access to exclusive wholesale pricing.

Initial investment

The initial investment required for a ProSource Wholesale franchise is $946,000 - $962,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $46,450
Furniture & Equipment $74,205
Merchandising displays and Samples $66,552
Signage and Trade Dress / Graphics $11,609 - $19,809
Systems $46,395
Inventory $15,000
Remodel Expense $442,681
Real Estate Lease $38,500 - $46,500
Training (Your costs) $9,180
Additional Funds (3 months) $116,000
Marketing $0
Wages and withholding (preopening) $69,213
Total $945,785 - $961,985

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Type of Expenditure Amount
Initial Franchise Fee $46,450
Furniture & Equipment $74,205
Merchandising displays and Samples $66,552
Signage and Trade Dress / Graphics $11,609 - $19,809
Systems $46,395
Inventory $15,000
Remodel Expense $442,681
Real Estate Lease $38,500 - $46,500
Training (Your costs) $9,180
Additional Funds (3 months) $116,000
Marketing $0
Wages and withholding (preopening) $69,213
Total $945,785 - $961,985

Franchise Disclosure Document

Below is ProSource Wholesale's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

ProSource Wholesale had 149 total units in 2025, of which 146 were franchised-owned and 3 company-owned.

Frequently Asked Questions

Competitors

Below are some of

ProSource Wholesale

key competitors in the

Other Home Services

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

146

New
+
0%
0%

3% ; Min. $2,000 per month

$946,000

-

$962,000

$4,670,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

ProSource provides a structured and multi-tiered training program for franchisees to ensure operational excellence and adherence to brand standards. The training programs offered by the franchisor include:

  1. Initial Training: This mandatory program is provided at no cost by ProSource and covers essential operational knowledge for the Principal(s), Manager, Kitchen and Bath Designer, and Account Managers. It includes two workshops: a 4-day "Accelerate" workshop and a 4-day follow-up workshop, all of which must be completed at least 60 days prior to opening the showroom.
  2. Immersion Training: Prior to the "Accelerate" program, Principals and Managers who are not already experienced with ProSource are required to attend up to four weeks of Immersion Training. This foundational training is intended to prepare them thoroughly for operating a ProSource showroom.
  3. DRIVE Workshop: Held six months after opening, this workshop serves as a follow-up to reinforce training concepts and address operational challenges.
  4. Certification and Recertification: All trainees, including the Manager and Kitchen and Bath Designer, must pass tests and receive certifications. Recertification may be required periodically to ensure ongoing compliance with updated systems and technologies.
  5. Refresher and Update Courses: Optional and mandatory courses may be provided periodically. These are intended to keep the franchisee’s staff current with system updates and are delivered in formats such as in-person or online training.

Territory Protection

ProSource gives each franchisee a protected area, marked by zip codes, where no other ProSource showroom can open. This area protection lasts as long as the franchisee meets performance standards and follows the rules in the agreement.

If the franchisee’s sales fall below a set level (called the Base Market Share), ProSource can open another showroom in that same area. Once the area protection is lost, it can’t be regained.

Competitors

Below are some of ProSource Wholesale's key competitors in the Other Home Services sector.

Modern PURAIR

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$207,000 - $369,000
Revenue

?

Upgrade

Puddle Pool Services

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$98,000 - $123,000
Revenue

?

Upgrade

STORSQUARE

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$166,000 - $438,000
Revenue

?

Upgrade

WATERLOO TURF

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$106,000 - $152,000
Revenue

?

Upgrade

Preserve Services

Franchisees

?

7
+
17%
17%
Investment

?

$93,000 - $125,000
Revenue

?

Upgrade

My Backyard Sports

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$104,000 - $177,000
Revenue

?

Upgrade

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