Wild Eggs is a modern restaurant concept specializing in breakfast, brunch, and lunch, with its roots in Louisville, Kentucky, where it was established in 2007. Created by JD Rothberg and Shane Hall, the brand quickly built a strong following thanks to its inventive, chef-inspired menu and high-quality espresso selections.
The company entered a new chapter in January 2023 when it was acquired by a private equity firm—an investment move aimed at accelerating growth and streamlining operations across locations.
Wild Eggs stands out in the competitive brunch space by focusing on culinary creativity and exceptional quality. Its menu showcases imaginative takes on classic dishes, alongside a full-service espresso bar, offering guests a fresh alternative to conventional breakfast dining.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Wild Eggs provides a comprehensive multi-phase training program to ensure franchisees and their teams are fully prepared to operate their restaurant successfully. The training offerings include the following programs:
Wild Eggs provides franchisees with a defined “Protected Area” within which they are authorized to operate their restaurant. This area is typically delineated as a 3-mile radius around the restaurant (or three city blocks for downtown locations), and is established using ZIP codes, city limits, or geographical landmarks. The franchisor commits not to license or operate another Wild Eggs restaurant in this area as long as the franchisee remains in compliance with the agreement.
However, this territory protection comes with important limitations. Wild Eggs reserves the right to operate or allow others to operate within certain high-traffic “Complex” zones like airports, malls, hospitals, and universities, even if they fall within a franchisee’s Protected Area.
Additionally, Wild Eggs may engage in alternative distribution methods, including online sales or placing its products in grocery outlets, which are not restricted by the territorial protections.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Wild Eggs
key competitors in the
Breakfast
sector.
12
$45,000
$737,000
$1,889,000
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$1,993,000
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