Wild Eggs Franchise FDD, Costs & Fees (2025)

Wild Eggs serves fresh and innovative breakfast, brunch, and lunch dishes, offering a cozy and welcoming atmosphere with a focus on quality and creativity.

Wild Eggs is a modern restaurant concept specializing in breakfast, brunch, and lunch, with its roots in Louisville, Kentucky, where it was established in 2007. Created by JD Rothberg and Shane Hall, the brand quickly built a strong following thanks to its inventive, chef-inspired menu and high-quality espresso selections.

The company entered a new chapter in January 2023 when it was acquired by a private equity firm—an investment move aimed at accelerating growth and streamlining operations across locations.

Wild Eggs stands out in the competitive brunch space by focusing on culinary creativity and exceptional quality. Its menu showcases imaginative takes on classic dishes, alongside a full-service espresso bar, offering guests a fresh alternative to conventional breakfast dining.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$45,000
Real EstateNot Included
Rent$0 – $50,000 (first three months)
Lease Security Deposit$0 – $15,000
Utility Deposits$350 – $1,500
Leasehold Improvements$120,000 – $650,000
Architectural, Design and Engineering Plans$8,000 – $25,000
Business Licenses and Permits$500 – $1,000
Industry-Specific Licenses and/or Certifications$300 – $550
Liquor Permits and/or Licenses$50 – $200,000
Tech-Stack$65,000 – $75,000
Sound and Television Systems$4,000 – $8,000
Furniture and Fixtures$40,000 – $70,000
Outdoor Dining Furniture$0 – $20,000
Office Equipment$1,200 – $2,000
Opening Business Supplies$4,500 – $5,500 (first three months)
Kitchen Equipment, Large and CADD Design Fees$200,000 – $400,000
Kitchen Small Equipment and Supplies, and Dining Small Wares$30,000 – $40,000
Delivery, Shipping and Labor Costs$1,000 – $2,000
Food Costs$85,000 – $115,000 (first three months)
Liquor Costs$1,500 – $4,500 (first three months)
Grand Opening Marketing and Advertising$25,000 minimum required (first three months)
Training Expenses (out-of-pocket costs for 4 people)$1,000 – $5,500
Signage (Interior and Exterior)$15,000 – $30,000
Artwork and Design$5,000 – $10,000
Uniforms$2,000 – $3,000
Business Insurance$1,800 – $3,500 (first three months)
Insurance Liquor / Dram Shop$300 – $1,500
Building Security System$150 – $500 (first 3 months)
Commercial Automobile Insurance (Optional)Rates will vary by individual
Additional Funds$80,000 (first 3 months)
TOTAL ESTIMATED INITIAL INVESTMENT$736,650 – $1,889,050
Type of Expenditure Amount
Initial Franchise Fee$45,000
Real EstateNot Included
Rent$0 – $50,000 (first three months)
Lease Security Deposit$0 – $15,000
Utility Deposits$350 – $1,500
Leasehold Improvements$120,000 – $650,000
Architectural, Design and Engineering Plans$8,000 – $25,000
Business Licenses and Permits$500 – $1,000
Industry-Specific Licenses and/or Certifications$300 – $550
Liquor Permits and/or Licenses$50 – $200,000
Tech-Stack$65,000 – $75,000
Sound and Television Systems$4,000 – $8,000
Furniture and Fixtures$40,000 – $70,000
Outdoor Dining Furniture$0 – $20,000
Office Equipment$1,200 – $2,000
Opening Business Supplies$4,500 – $5,500 (first three months)
Kitchen Equipment, Large and CADD Design Fees$200,000 – $400,000
Kitchen Small Equipment and Supplies, and Dining Small Wares$30,000 – $40,000
Delivery, Shipping and Labor Costs$1,000 – $2,000
Food Costs$85,000 – $115,000 (first three months)
Liquor Costs$1,500 – $4,500 (first three months)
Grand Opening Marketing and Advertising$25,000 minimum required (first three months)
Training Expenses (out-of-pocket costs for 4 people)$1,000 – $5,500
Signage (Interior and Exterior)$15,000 – $30,000
Artwork and Design$5,000 – $10,000
Uniforms$2,000 – $3,000
Business Insurance$1,800 – $3,500 (first three months)
Insurance Liquor / Dram Shop$300 – $1,500
Building Security System$150 – $500 (first 3 months)
Commercial Automobile Insurance (Optional)Rates will vary by individual
Additional Funds$80,000 (first 3 months)
TOTAL ESTIMATED INITIAL INVESTMENT$736,650 – $1,889,050

Franchise Disclosure Document

Competitors

Below are some of

Wild Eggs

key competitors in the

Breakfast

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
Upgrade

12

New
+
20%
20%

$45,000

$737,000

$1,889,000

n.a.

$1,993,000

$xxx,xxx

77.1%

xx%

n.a.

11.0%

xx%

n.a.

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Number of units

Training

Wild Eggs provides a comprehensive multi-phase training program to ensure franchisees and their teams are fully prepared to operate their restaurant successfully. The training offerings include the following programs:

  1. Initial Management Training Program: This consists of approximately 3 weeks of training at a corporate location and up to 19 days of on-site opening assistance. It is required for the franchisee and up to three manager-level employees. Any additional attendees (up to two more) may be accommodated for a fee.
  2. Pre-Opening and Opening Support: Wild Eggs provides two corporate representatives for around 19 days to assist with setup, staff training, and the actual opening period. The franchisor covers their travel, food, and lodging costs.
  3. Ongoing Advisory Support: After the initial training, Wild Eggs offers continuing advisory assistance, refresher courses, and additional management training as needed. These may include virtual seminars, in-person sessions, and on-site consultations at the franchisee's expense.
  4. Hourly Employee Training Support: Additional optional training resources may be provided at the franchise location specifically for hourly employees, with costs determined by Wild Eggs.

Territory Protection

Wild Eggs provides franchisees with a defined “Protected Area” within which they are authorized to operate their restaurant. This area is typically delineated as a 3-mile radius around the restaurant (or three city blocks for downtown locations), and is established using ZIP codes, city limits, or geographical landmarks. The franchisor commits not to license or operate another Wild Eggs restaurant in this area as long as the franchisee remains in compliance with the agreement.

However, this territory protection comes with important limitations. Wild Eggs reserves the right to operate or allow others to operate within certain high-traffic “Complex” zones like airports, malls, hospitals, and universities, even if they fall within a franchisee’s Protected Area.

Additionally, Wild Eggs may engage in alternative distribution methods, including online sales or placing its products in grocery outlets, which are not restricted by the territorial protections.

Competitors

Cultivate Food + Coffee

Cultivate Food + Coffee is a farm-to-table franchise offering brunch, coffee, and café fare in European-style settings, focusing on artisanal ingredients, upscale ambiance, and robust franchisor support.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$970,000 - $1,866,000

Waffle Cabin

Waffle Cabin is a food franchise offering fresh Belgian sugar waffles served from cabins, carts, or kiosks, often located in ski resorts, festivals, and event venues.

Franchisees

?

38
+
36%
36%
Investment

?

$90,000 - $188,000

Wild Eggs

Wild Eggs serves fresh and innovative breakfast, brunch, and lunch dishes, offering a cozy and welcoming atmosphere with a focus on quality and creativity.

Franchisees

?

12
+
20%
20%
Investment

?

$737,000 - $1,889,000

Kolache Factory

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Brunch

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1
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$783,000 - $2,010,000

Country Kitchen Restaurants

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Franchisees

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20
+
-26%
-26%
Investment

?

$425,000 - $1,685,000