Wild Eggs serves fresh and innovative breakfast, brunch, and lunch dishes, offering a cozy and welcoming atmosphere with a focus on quality and creativity.
KEY FRANCHISE STATS
Franchisees
?
12
+
20%
20%
Franchise fee
?
$45,000
Investment
?
$737,000 - $1,889,000
Revenue (AUV)
?
Undisclosed
$1,993,000
+
n.a.
n.a.
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Wild Eggs is a modern restaurant concept specializing in breakfast, brunch, and lunch, with its roots in Louisville, Kentucky, where it was established in 2007. Created by JD Rothberg and Shane Hall, the brand quickly built a strong following thanks to its inventive, chef-inspired menu and high-quality espresso selections.
The company entered a new chapter in January 2023 when it was acquired by a private equity firm—an investment move aimed at accelerating growth and streamlining operations across locations.
Wild Eggs stands out in the competitive brunch space by focusing on culinary creativity and exceptional quality. Its menu showcases imaginative takes on classic dishes, alongside a full-service espresso bar, offering guests a fresh alternative to conventional breakfast dining.
Initial investment
The initial investment required for a Wild Eggs franchise is
$737,000 - $1,889,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Real Estate
Not Included
Rent
$0 – $50,000 (first three months)
Lease Security Deposit
$0 – $15,000
Utility Deposits
$350 – $1,500
Leasehold Improvements
$120,000 – $650,000
Architectural, Design and Engineering Plans
$8,000 – $25,000
Business Licenses and Permits
$500 – $1,000
Industry-Specific Licenses and/or Certifications
$300 – $550
Liquor Permits and/or Licenses
$50 – $200,000
Tech-Stack
$65,000 – $75,000
Sound and Television Systems
$4,000 – $8,000
Furniture and Fixtures
$40,000 – $70,000
Outdoor Dining Furniture
$0 – $20,000
Office Equipment
$1,200 – $2,000
Opening Business Supplies
$4,500 – $5,500 (first three months)
Kitchen Equipment, Large and CADD Design Fees
$200,000 – $400,000
Kitchen Small Equipment and Supplies, and Dining Small Wares
$30,000 – $40,000
Delivery, Shipping and Labor Costs
$1,000 – $2,000
Food Costs
$85,000 – $115,000 (first three months)
Liquor Costs
$1,500 – $4,500 (first three months)
Grand Opening Marketing and Advertising
$25,000 minimum required (first three months)
Training Expenses (out-of-pocket costs for 4 people)
$1,000 – $5,500
Signage (Interior and Exterior)
$15,000 – $30,000
Artwork and Design
$5,000 – $10,000
Uniforms
$2,000 – $3,000
Business Insurance
$1,800 – $3,500 (first three months)
Insurance Liquor / Dram Shop
$300 – $1,500
Building Security System
$150 – $500 (first 3 months)
Commercial Automobile Insurance (Optional)
Rates will vary by individual
Additional Funds
$80,000 (first 3 months)
TOTAL ESTIMATED INITIAL INVESTMENT
$736,650 – $1,889,050
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Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Real Estate
Not Included
Rent
$0 – $50,000 (first three months)
Lease Security Deposit
$0 – $15,000
Utility Deposits
$350 – $1,500
Leasehold Improvements
$120,000 – $650,000
Architectural, Design and Engineering Plans
$8,000 – $25,000
Business Licenses and Permits
$500 – $1,000
Industry-Specific Licenses and/or Certifications
$300 – $550
Liquor Permits and/or Licenses
$50 – $200,000
Tech-Stack
$65,000 – $75,000
Sound and Television Systems
$4,000 – $8,000
Furniture and Fixtures
$40,000 – $70,000
Outdoor Dining Furniture
$0 – $20,000
Office Equipment
$1,200 – $2,000
Opening Business Supplies
$4,500 – $5,500 (first three months)
Kitchen Equipment, Large and CADD Design Fees
$200,000 – $400,000
Kitchen Small Equipment and Supplies, and Dining Small Wares
$30,000 – $40,000
Delivery, Shipping and Labor Costs
$1,000 – $2,000
Food Costs
$85,000 – $115,000 (first three months)
Liquor Costs
$1,500 – $4,500 (first three months)
Grand Opening Marketing and Advertising
$25,000 minimum required (first three months)
Training Expenses (out-of-pocket costs for 4 people)
$1,000 – $5,500
Signage (Interior and Exterior)
$15,000 – $30,000
Artwork and Design
$5,000 – $10,000
Uniforms
$2,000 – $3,000
Business Insurance
$1,800 – $3,500 (first three months)
Insurance Liquor / Dram Shop
$300 – $1,500
Building Security System
$150 – $500 (first 3 months)
Commercial Automobile Insurance (Optional)
Rates will vary by individual
Additional Funds
$80,000 (first 3 months)
TOTAL ESTIMATED INITIAL INVESTMENT
$736,650 – $1,889,050
Franchise Disclosure Document
Below is Wild Eggs's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Wild Eggs had 15 total units in 2023, of which 12 were franchised-owned and 3 company-owned.
Wild Eggs provides a comprehensive multi-phase training program to ensure franchisees and their teams are fully prepared to operate their restaurant successfully. The training offerings include the following programs:
Initial Management Training Program: This consists of approximately 3 weeks of training at a corporate location and up to 19 days of on-site opening assistance. It is required for the franchisee and up to three manager-level employees. Any additional attendees (up to two more) may be accommodated for a fee.
Pre-Opening and Opening Support: Wild Eggs provides two corporate representatives for around 19 days to assist with setup, staff training, and the actual opening period. The franchisor covers their travel, food, and lodging costs.
Ongoing Advisory Support: After the initial training, Wild Eggs offers continuing advisory assistance, refresher courses, and additional management training as needed. These may include virtual seminars, in-person sessions, and on-site consultations at the franchisee's expense.
Hourly Employee Training Support: Additional optional training resources may be provided at the franchise location specifically for hourly employees, with costs determined by Wild Eggs.
Territory Protection
Wild Eggs provides franchisees with a defined “Protected Area” within which they are authorized to operate their restaurant. This area is typically delineated as a 3-mile radius around the restaurant (or three city blocks for downtown locations), and is established using ZIP codes, city limits, or geographical landmarks. The franchisor commits not to license or operate another Wild Eggs restaurant in this area as long as the franchisee remains in compliance with the agreement.
However, this territory protection comes with important limitations. Wild Eggs reserves the right to operate or allow others to operate within certain high-traffic “Complex” zones like airports, malls, hospitals, and universities, even if they fall within a franchisee’s Protected Area.
Additionally, Wild Eggs may engage in alternative distribution methods, including online sales or placing its products in grocery outlets, which are not restricted by the territorial protections.
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