Keke’s Breakfast Cafe is a fast-casual restaurant chain offering made-to-order breakfast and lunch dishes, including pancakes, waffles, omelets, home fries, paninis, and stuffed French toast.

The brand focuses on freshness, using hand-cracked eggs, in-house ground coffee, and thick-sliced fruit. Meals are prepared without microwaves to ensure high-quality, scratch-made food.

Keke’s was founded in 1989 in Orlando, Florida, by brothers Keith and Kevin, which inspired the name “Keke’s.” The franchisor, Keke’s Franchise Organization, LLC, was formed in 2022 and is headquartered in Spartanburg, South Carolina.

The company began franchising in July 2022 and has grown quickly. Keke’s differentiates itself with a breakfast-and-lunch-only model, allowing for a focused menu and operational efficiency with limited hours.

Training

Keke’s Breakfast Cafe offers a comprehensive training program to prepare franchisees and their teams for successful restaurant operations. The franchisor's training is structured into distinct phases and is mandatory for the franchisee, a designated operator or managing owner, and one additional employee.

1. Initial Training Program: Conducted at approved training facilities, this program includes both classroom and hands-on experience in a functioning Keke’s restaurant. Subjects range from food safety and menu knowledge to daily operations, equipment usage, customer service, inventory control, and point-of-sale systems.
2. Opening Assistance: Before the restaurant launch, Keke’s provides a team of trained representatives for up to nine days. They deliver on-site training, pre-opening support, and supervision to help ensure a smooth launch.
3. Remedial Training: If requested by the franchisee or deemed necessary by the franchisor, additional on-site training may be arranged post-opening. This remedial support is subject to fees covering training personnel and travel expenses.

Territory Protection

Keke’s Breakfast Cafe provides franchisees with a “Designated Territory” as specified in their Franchise Agreement. This area is determined based on whether the location is urban or suburban, with suburban areas potentially receiving up to a two-mile radius.

While the franchisor agrees not to authorize another restaurant within this designated area during the agreement term, this protection is contingent on the franchisee’s compliance with the agreement.

However, the franchisor does not grant an exclusive territory. Franchisees may still face competition from other franchisees, company-owned locations, or other channels of distribution.