Orange Leaf Frozen Yogurt, launched in 2008, stands out for its innovative self-serve, choose-your-own-toppings frozen yogurt model. Based in Oklahoma City, Oklahoma, the franchise began its expansion journey in 2009, driven by the success of an initial store in Edmond, Oklahoma. Recognizing the potential, Mike Liddell and Reese Travis acquired a franchise, paving the way for the brand's rapid growth.
This strategic move led to a significant increase in locations across the United States and eventually to international markets. Orange Leaf's expansion highlights its widespread appeal and ability to adapt to various markets.
What sets Orange Leaf apart is its extensive selection of flavors, which includes traditional, unique, no-sugar-added, gluten-free, and dairy-free options. This variety caters to a broad customer base with diverse dietary needs and preferences.
The brand offers more than just frozen yogurt; it provides an opportunity for customers to personalize their experience with a range of flavors and toppings, making each visit distinct and memorable.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Orange Leaf offers 4 types of franchises:
We are summarizing below the main costs associated with opening a ORANGE LEAF- HUMBLE DONUT CO. Co-Branded Traditional Store franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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$516,000
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Below are some of
Orange Leaf Frozen Yogurt
key competitors in the
Ice Cream
sector.
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$160,000
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$100K - $200K
$274,000
n.a.
$0
n.a.
n.a.
n.a.
n.a.
$234,000
-
$200K - $500K
$434,000
n.a.
$341,000
n.a.
n.a.
n.a.
n.a.
$173,000
-
$100K - $200K
$185,000
n.a.
$0
n.a.
n.a.
n.a.
n.a.
$217,000
-
$200K - $500K
$461,000
n.a.
$0
n.a.
n.a.
n.a.
n.a.
$110,000
-
$100K - $200K
$284,000
n.a.
$0
n.a.
n.a.
n.a.
n.a.
$510,000
-
Over $500K
$773,000
n.a.
$655,000
69.1%
n.a.
14.3%
n.a.
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Initial Training Overview
Orange Leaf FC, LLC, offers a comprehensive initial training program designed for new franchisees. This program is mandatory for the Managing Owner and must be successfully completed. Training takes place at a designated training store chosen by the franchisor and covers several key areas:
Welcome and Introduction to Orange Leaf
Marketing Training
Technology Training
Distribution Training
Orange Leaf FC, LLC offers territory protection to its franchisees, which is detailed in the Franchise Agreement. Franchisees are granted a "Protected Area," defined either by a radius around the store or a specific geographic region outlined on a map.
The size of this Protected Area varies depending on the store's location, with smaller areas in densely populated urban areas and larger areas in less populated suburban regions.
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