The MilkShake Factory is a premium dessert franchise offering handcrafted milkshakes and gourmet chocolates. Founded in 1914 by Greek immigrants Charlie and Orania in Pittsburgh, Pennsylvania, the business began as a small soda fountain and chocolate shop.

In 2003, the fourth generation of the family rebranded it as the MilkShake Factory, and in 2023, the company officially began franchising.

Now headquartered in Ann Arbor, Michigan, the MilkShake Factory features a menu of signature milkshakes made with housemade ice cream, decadent sundaes, dairy-free options, and artisanal chocolates.

The brand sets itself apart with century-old family recipes, top-tier ingredients, and a focus on operational simplicity for franchisees.

Training

The Milkshake Factory offers a robust training program designed to prepare franchisees and their teams for effective operation of the business. The training is composed of several structured components, each addressing different aspects of running a franchise unit.

1. Initial Training Program
   This mandatory program consists of three main components: Technical Training, Business Training, and On-Site Pre-Opening Support. Technical Training spans six days and focuses on operational skills, while Business Training lasts three days and covers management and business fundamentals. These sessions are conducted either in Pittsburgh or Ann Arbor, or virtually, and must be completed by the Franchisee Owner Operator and their Assistant General Manager.
2. On-Site Pre-Opening Support
   Up to five days of in-person guidance are provided at the franchise location by a member of the franchisor’s training team. This includes staff orientation and support during the initial setup and opening phase.
3. Additional and Refresher Training
   Franchisees may be required to attend ongoing or remedial training as determined by the franchisor. These sessions are subject to a training fee and are necessary for maintaining operational standards.

Territory Protection

Milkshake Factory provides territory protection to its franchisees through a designated area called the “Designated Territory.” Once a franchisee secures an approved location, the franchisor defines a surrounding geographic area within which it agrees not to open or authorize another shop using its system and marks, as long as the franchisee remains in compliance.

This area is specified in the franchise agreement and typically includes a two-mile radius or a defined population zone.

However, the protection is limited. The franchisee does not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or different distribution channels under other brands.