Sub Zero Nitrogen Ice Cream: Innovating Frozen Desserts with Science and Customization

Sub Zero Nitrogen Ice Cream is a groundbreaking dessert franchise that reimagines the ice cream experience through the power of science and personalization. Founded in 2004 by Jerry and Naomi Hancock in Orem, Utah, the company introduced a method of flash-freezing ice cream using liquid nitrogen at -321°F.

This technique produces a smoother, creamier texture and creates a theatrical, made-to-order dessert experience. Sub Zero began franchising in 2008 and is now headquartered in Provo, Utah.

The franchise stands out with its highly customizable menu. Customers can choose from various bases such as original, custard, reduced-fat, yogurt, vegan/lactose-free, Italian ice, and sugar-free options. With over 30 flavors and a wide range of mix-ins, Sub Zero offers virtually endless combinations, appealing to all tastes and dietary needs.

Sub Zero also incorporates science education into its brand. With the founders' background in chemistry, the company hosts interactive demonstrations and STEM-focused presentations to teach the science behind liquid nitrogen. These experiences make it popular with schools, parties, and community events, adding educational value to the brand.

Training

Sub Zero Nitrogen Ice Cream provides a comprehensive and mandatory training program to franchisees as part of their initial franchise package. This training is designed to ensure that the managing owner, manager, and other key personnel are fully prepared to operate the franchise in accordance with brand standards. The training is split into classroom instruction and on-the-job experience and must be completed satisfactorily before opening the franchise.

1. Initial Training Program: Conducted over approximately 3-5 days at Sub Zero's headquarters in Utah (or another designated location), followed by 4-5 days of mandatory on-site training at the franchise location. Topics include site selection, construction, equipment, accounting, insurance, mobile operations, catering, and presentations.
2. On-Site Grand Opening Support: Around the time of the grand opening, a Sub Zero representative provides up to 40 hours of on-site training over 4 or 5 consecutive days at the franchise location.
3. Supplementary Training: If additional on-site support is needed post-certification, the franchisor offers up to 20 hours of training over 2 consecutive days at the franchisee's expense.
4. Replacement/Additional Trainee Program: The franchisor includes training for up to three people in the initial franchise fee. Any replacement or additional trainees must pay an extra $1,000 per person.

Territory Protection

Sub Zero Nitrogen Ice Cream offers conditional territory protection depending on the type of franchise and its location. For traditional storefront franchises, the franchisor commits not to authorize another Sub Zero location within a two-mile radius (or a quarter-mile in dense urban settings) of the approved franchise location.

This protection is contingent on the franchisee remaining in good standing under the Franchise Agreement. For Mobile Units and Catering Franchises, Sub Zero provides a defined territory based primarily on zip codes or political boundaries.

Franchisees with these units are protected within this assigned territory and can operate without direct competition from other Mobile Units authorized by Sub Zero. However, to expand or operate beyond this area, franchisees must obtain prior written approval and potentially pay additional fees.