MILLIE’S HOMEMADE is a bakery-café franchise offering cookies, brownies, desserts and café beverages, serving family-friendly shoppers and gift buyers, and known for made-from-scratch recipes, warm ambiance and scalable franchise design.
KEY FRANCHISE STATS
Franchisees
?
4
+
n.a.
n.a.
Franchise fee
?
$32,500
Investment
?
$65,000 - $485,000
Revenue (AUV)
?
Undisclosed
$302,000
+
49.2%
49.2%
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Millie’s Homemade Ice Cream was created in 2014 by Chad and Lauren Townsend, a husband-and-wife duo based in Pittsburgh, Pennsylvania. The concept began in a small kitchen, where the founders used a micro-puree machine to produce limited batches of artisanal ice cream. What started as a modest project quickly evolved into a fast-growing company now headquartered in Homestead, Pennsylvania.
As the brand gained popularity, Millie’s established its own production facility and continued to grow its footprint through scoop shops and food trucks. This expansion helped the company develop a strong following throughout the Pittsburgh region and eventually in neighboring markets.
The company launched its franchise program around 2021, allowing entrepreneurs to operate Millie’s locations in various formats, including traditional scoop shops, mobile food trucks, and compact specialty kiosks.
Millie’s is known for crafting super-premium ice cream and gelato, offering dairy-free alternatives, freshly baked waffle cones, sundaes, shakes, floats, retail pints, and a selection of artisan espresso and coffee beverages.
Initial investment
The initial investment required for a MILLIE’S HOMEMADE franchise is $65,000 - $485,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise Fee
$32,500
Rent (3 months)
$7,500 – $13,500
Leasehold Improvements and Signage
$40,000 – $260,000
Equipment
$25,820 – $57,500
Opening Inventory
$5,500 – $8,500
Opening Advertising
$5,000
Food Truck/Upfitting
$0 – $65,000
Office Supplies and Smallwares
$3,500 – $4,000
Initial Training Expenses
$1,000 – $2,000
Business Licenses
$1,000 – $3,000
Insurance
$2,000 – $2,500
Computer Systems
$1,200
Additional Funds (Initial Period 3 months)
$20,000 – $30,000
Total
$145,020 – $484,700
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Type of Expenditure
Amount
Franchise Fee
$32,500
Rent (3 months)
$7,500 – $13,500
Leasehold Improvements and Signage
$40,000 – $260,000
Equipment
$25,820 – $57,500
Opening Inventory
$5,500 – $8,500
Opening Advertising
$5,000
Food Truck/Upfitting
$0 – $65,000
Office Supplies and Smallwares
$3,500 – $4,000
Initial Training Expenses
$1,000 – $2,000
Business Licenses
$1,000 – $3,000
Insurance
$2,000 – $2,500
Computer Systems
$1,200
Additional Funds (Initial Period 3 months)
$20,000 – $30,000
Total
$145,020 – $484,700
Franchise Disclosure Document
Below is MILLIE’S HOMEMADE's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
MILLIE’S HOMEMADE had 9 total units in 2023, of which 4 were franchised-owned and 5 company-owned.
Millie’s Homemade provides structured and comprehensive training to its franchisees to ensure operational consistency and high-quality service across all locations. Below are the key training programs offered by the franchisor:
Initial Training Program Millie’s Homemade offers an initial training program for the Owner-Operator, one Manager, and up to three additional individuals. The program includes three days of remote training and seven days of on-site training, combining classroom and hands-on instruction. While the franchisor covers the cost of the training program itself, franchisees are responsible for travel, lodging, and other related expenses.
Additional Trainee Fees If more than five individuals attend the initial training, the franchisee must pay a fee of $250 per additional trainee. All training is typically conducted in Pittsburgh, Pennsylvania, or another designated location, and attendees are required to sign confidentiality and non-compete agreements before participating.
Subsequent Training The franchisor may require Owner-Operators, Managers, or other staff to attend additional, refresher, or follow-up training programs. These may be conducted via webinar, videoconference, or in-person at a location chosen by the franchisor. There is no tuition fee for these sessions, but all associated costs such as travel and lodging are the responsibility of the franchisee.
Territory Protection
Millie’s Homemade grants franchisees a “Protected Territory” defined by ZIP codes, typically covering 75,000 to 125,000 residents for Shops and CNC Shops, and 225,000 to 375,000 for Food Trucks. Within this area, no other Shop or CNC Shop will be opened by the franchisor.
However, the franchisor may still operate Specialty Shops, allow other distribution channels, and license different trademarks within the same territory. Franchisees also have a right of first refusal for Specialty Sites within their area but must meet specific qualifications for approval.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a MILLIE’S HOMEMADE franchise is 5.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 2%–4%.
What is the total investment?
The initial investment required for a MILLIE’S HOMEMADE franchise is $65,000 - $485,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a MILLIE’S HOMEMADE franchise is $32,500. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.