Popbar is a unique dessert franchise that specializes in handcrafted gelato, sorbetto, and frozen yogurt served on a stick. Founded in 2010 by Reuben BenJehuda and Daniel Yaghoubi, the first location opened in New York City's West Village.

The company is headquartered at 5 Carmine Street in New York and began franchising in 2013. Since then, it has expanded across the U.S. and internationally.

Popbar’s menu includes over 60 flavors of customizable frozen treats. Customers can personalize their dessert by choosing a base flavor and adding various dips and toppings.

Signature items include gelatoShakes, Hot Chocolate on a Stick, and wafflePops. Popbar also caters to a wide range of dietary preferences with vegan, gluten-free, nut-free, and Kosher options.

What sets Popbar apart is its commitment to freshness, quality ingredients, and in-store production. Each location makes its pops on-site daily to ensure maximum flavor and texture.

Training

Popbar provides a structured and comprehensive training program to ensure that franchisees and their staff are equipped to operate a Popbar Shop effectively. The training offered by the Franchisor includes the following key components:

1. Initial Training Program: This mandatory program must be completed by the franchisee and the General Manager at least 30 days before opening the Shop. Conducted at the corporate headquarters or a designated location, it includes classroom and on-the-job training. Subjects covered include orientation, sales reporting, guest experience, register operations, lab training, opening/closing duties, and inventory procedures.
2. On-Site Opening Assistance: Upon request, the Franchisor provides up to seven days of on-site support during the Shop opening. For franchisees with more than five Shops, additional fees apply.
3. Additional On-Site Training: Franchisees can request more on-site training after the initial program. This is provided at the then-current hourly fee plus expenses like travel and lodging.
4. Refresher Training and Annual Meetings: The Franchisor may conduct periodic refresher programs or annual meetings, which may be mandatory. These cover updates, new practices, or operational changes, and associated costs (fees, travel, etc.) are the responsibility of the franchisee.

Territory Protection

Popbar offers limited territorial protection to its franchisees. While each franchisee is assigned a specific “Territory” described in their Franchise Agreement, the protection granted is not exclusive in the traditional sense.

Franchisees may still face competition from other franchisees, company-owned outlets, or different distribution channels managed by Popbar, including non-traditional sites and alternative sales platforms.

Despite being granted a defined Territory, Popbar retains the right to operate or authorize operations at locations such as malls, airports, or stadiums within that Territory.