Sloan’s Ice Cream is a vibrant dessert franchise that offers luxury ice cream, candy, baked goods, and whimsical merchandise. Founded in 1999 in West Palm Beach, Florida, by chef and entrepreneur Sloan Kamenstein, the brand quickly became an icon of South Florida’s dessert scene. The concept combines high-quality ingredients with imaginative store designs to create a memorable customer experience.

Headquartered in West Palm Beach, Florida, Sloan’s began franchising around 2012. The company offers franchise opportunities in various formats, including traditional and express stores, to suit different locations and investment levels. Each store is designed to deliver a visually captivating and fun-filled environment that appeals to both children and adults.

What sets Sloan’s apart is its immersive “made-in-wonderland” atmosphere. The stores are decorated with bold colors, whimsical designs, and enticing displays of candies and toys. Combined with handmade waffle cones, premium ice cream flavors, and baked treats, Sloan’s offers customers more than just dessert—it delivers a joyful, sensory experience.

Training

Sloan’s Franchise LLC provides a structured training program for franchisees to ensure consistent operations and brand standards. The training includes the following programs:

1. Initial Training Program
   This program is mandatory for the Designated Manager and one assistant. It begins approximately three months before the opening of the franchised business. The training covers sales and marketing methods, financial controls, customer service, quality standards, record keeping, and reporting procedures. It takes place at the franchisor’s headquarters in West Palm Beach, Florida, or another designated location. While there is no tuition fee, the franchisee is responsible for travel, lodging, and salaries of attendees.
2. On-Site Opening Assistance
   In addition to initial training, Sloan’s provides one experienced representative during the opening of the franchise to help familiarize staff with operations and Sloan’s techniques. This is provided at the franchisor’s expense. If further assistance is requested and deemed necessary, it may incur additional charges.
3. Ongoing Training Programs
   Throughout the life of the franchise, the franchisor may offer and require participation in ongoing training seminars. These sessions aim to refresh and update operational knowledge. Attendance is mandatory if required, but no tuition is charged. Franchisees must cover related expenses such as travel and wages.

Territory Protection

Sloan’s Franchise LLC does not offer exclusive territorial protection to its franchisees. Instead, it grants each franchisee an "Area of Primary Responsibility," which is a designated zone defined by mutual agreement and typically based on a minimum population size.

However, Sloan’s reserves the right to establish other franchised or company-owned outlets, or alternate sales channels (including online and catalog sales), even within that same area.

The franchisor makes it clear that this Area of Primary Responsibility does not prevent it from allowing other businesses—whether franchised, corporate-owned, or third-party providers—to operate or compete within the same geographic area.