16 Handles is a fast-casual, self-serve frozen yogurt and dessert franchise founded in New York City’s East Village in 2008 by Solomon Choi. The brand name reflects its concept—offering 16 rotating flavors at any time—and its signature self-serve format invites customers to fully customize their treats.
Headquartered at 450 Park Avenue South in Manhattan, 16 Handles began franchising in 2010.
In August 2022, the company was acquired by its largest franchisee, Neil Hershman, who now serves as CEO. He partnered with YouTube star Danny Duncan, who took on the role of Chief Creative Officer, to help lead a new phase of brand expansion.
The 16 Handles menu includes frozen yogurt, all-natural ice cream, vegan oat milk soft serve, real-fruit sorbets, smoothies, shakes, Fro-Yo cakes, waffle bowls, pints, and more than 50 toppings. The brand also offers a loyalty app, branded delivery packaging, and grab-and-go options, making it a tech-friendly and versatile dessert destination.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
16 Handles provides a structured training program to equip franchisees and their staff with the skills needed to successfully operate a store. The training is mandatory and spans pre-opening instruction, on-site guidance, and ongoing educational opportunities.
16 Handles grants each franchisee a Designated Territory where no other franchise using its proprietary marks and system will be established. This protection lasts for the duration of the franchise agreement and ensures the franchisee can operate without internal brand competition from similar outlets.
The size of the territory is outlined in the agreement and depends on whether the store is in an urban or suburban location. However, this territory is not exclusive in the broader sense. 16 Handles retains the right to open or license outlets at “non-traditional sites” such as airports or stadiums within any area, including inside a franchisee’s territory.
Additionally, the franchisor may distribute products through alternate channels like the internet, grocery stores, or mobile vending, without owing any compensation to the franchisee for sales made within their designated area.
KEY FRANCHISE STATS
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16 Handles
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Ice Cream
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