
H&H Bagels is a legendary New York City bagel brand founded in 1972 by Helmer Toro and Hector Hernandez. The company began with a single shop on Manhattan’s Upper West Side and has since become synonymous with authentic, kettle-boiled bagels made using traditional methods. Today, H&H Bagels is headquartered at 1551 2nd Avenue in New York, NY.
In 2021, H&H Bagels launched its national franchising program, marking a major expansion beyond its New York roots.The first franchise location opened in Boca Raton, Florida, in 2024.
H&H Bagels offers a menu centered around its signature bagels, which are all-natural, non-GMO, and free from artificial preservatives. The bagels are crafted using the traditional water bagel method: proofed, kettle-boiled, and baked on burlap-covered wood boards in vintage revolving tray ovens.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
H&H Bagels provides comprehensive training programs to ensure franchisees and their teams are fully prepared to operate the franchise effectively. These programs include the following:
H&H Bagels does not offer territory protection to its franchisees under the Franchise Agreement. Franchisees are not granted an exclusive territory, meaning that the franchisor may open other locations or authorize others to operate nearby.
This could include competition from other H&H Bagels outlets, company-owned stores, or different distribution channels managed by the franchisor. The agreement explicitly states that there are no restrictions preventing H&H Bagels from establishing additional franchises or competitive operations within proximity to an existing franchisee.
As a result, franchisees may face market overlap and competition that could impact their sales. This open-territory approach emphasizes brand expansion flexibility for H&H Bagels but requires franchisees to maintain competitive standards.
Below are some of
H&H Bagels
key competitors in the
Baked Goods
sector.

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$40,000
$660,000
$1,021,000
n.a.
$3,145,000
$xxx,xxx
63.3%
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