Mochinut Restaurant Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

103
+
1044%
1044%
Investment required

?

$189,000 - $336,000
Revenue (AUV)

?

$0
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Initial franchise fee

?

$35,000
Royalty fees

?

5.00%
+
1.00%
Operating Profit

?

n.a.

Pro
Franchisees

?

103
+
1044%
1044%
Investment required

?

$189,000 - $336,000
Franchise fee

?

$35,000
Royalty fees

?

5.00%
+
1.00%
Revenue (AUV)

?

$0
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Operating Profit

?

n.a.

Pro

Mochinut: Revolutionizing Donuts with a Chewy Twist

Mochinut Restaurant is a dynamic and innovative franchise that has rapidly gained popularity for its unique fusion of traditional and contemporary flavors. Founded in 2018 in Los Angeles, California, Mochinut has its headquarters in the heart of this vibrant city. The franchise began expanding through franchising in early 2021, aiming to bring its distinctive offerings to a broader audience across the United States.

Mochinut specializes in a diverse menu featuring mochinut donuts—soft, chewy treats made from glutinous rice flour, inspired by both Korean and Japanese cuisine. Their menu also includes a variety of other sweet and savory snacks, providing customers with a fresh take on comfort food. 

What sets Mochinut apart from its competitors is its innovative approach to traditional mochi doughnuts, blending unique flavors and textures that appeal to a wide range of taste preferences. 

This creative twist on a classic treat, combined with their commitment to high-quality ingredients and a modern dining experience, positions Mochinut as a standout in the ever-evolving restaurant franchise landscape.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Real Estate Security/Deposits and Initial Rent $15,000 - $40,000
Construction, Design and Architectural Expenses $70,000 - $150,000
Equipment, Furniture and Fixtures $35,000 - $40,000
Opening Inventory $13,000 - $20,000
Insurance $1,000 - $4,000
Opening Promotion and Grand Opening $3,500 - $6,000
Cash Registers/Other Office Equipment $2,000 - $3,000
Business Licenses, Utility Deposits, Prepaid Fees $2,000 - $5,000
Initial Training Expenses $2,000 - $3,000
Additional Funds – 3 months $10,000 - $30,000
TOTAL BASIC PACKAGE $188,500 - $336,000

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

103

+
1044%
1044%
No growth
New

$35,000

$189,000

-

$336,000

n.a.

$0

Pro

n.a.

Pro

n.a.

Pro

Food & Beverage

Training 

Mochinut Restaurant Franchise offers comprehensive training to ensure that franchisees are well-prepared to operate their locations effectively. The training program typically includes:

  1. Operational Training: This covers day-to-day operations, including how to prepare and serve Mochinut’s signature products, manage inventory, and maintain quality standards. Franchisees learn the intricacies of handling the unique mochi doughnut recipes and other menu items.
  2. Management Training: Focuses on the administrative aspects of running the franchise, such as staff recruitment and management, scheduling, and financial oversight. This training aims to equip franchisees with skills to effectively lead their teams and manage the business efficiently.
  3. Marketing and Sales Training: Includes strategies for local marketing, promotions, and customer engagement to drive foot traffic and sales. Franchisees receive guidance on implementing marketing campaigns and leveraging social media to build brand awareness.
  4. Customer Service Training: Emphasizes creating a positive customer experience, including best practices for service delivery, handling customer feedback, and ensuring satisfaction.

Territory Protection

Mochinut Restaurant franchise offers territory protection to its franchisees. This protection ensures that each franchisee operates within a defined geographical area, minimizing direct competition from other Mochinut locations.

The goal is to help franchisees build a strong customer base without the challenge of competing with additional franchisees within their assigned territory.

The specifics of the territory protection vary by location and market conditions, and franchisees are typically provided with a clear outline of their exclusive area in the franchise agreement. This approach helps maintain market stability and supports the franchisee’s efforts to achieve successful business growth and profitability.

Number of units

2023
Franchised units

9

52

103

Company-owned units

0

0

14

Total units

9

52

117

Competitors

Aunt Millies Bakeries

Investment required
$37,000
-
$186,000
Franchisees
154
+
-7%
-7%

Philly Pretzel Factory

Investment required
$135,000
-
$407,000
Franchisees
146
+
-3%
-3%

Tous les Jours

Investment required
$718,000
-
$939,000
Franchisees
83
+
34%
34%

Shipley Do-Nuts

Investment required
$496,000
-
$1,029,000
Franchisees
337
+
2%
2%

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