Mochinut Restaurant specializes in mochi donuts and Korean-inspired desserts, offering a unique and flavorful selection of sweet treats for customers to enjoy.
KEY FRANCHISE STATS
Franchisees
?
103
+
1044%
1044%
Franchise fee
?
$35,000
Investment
?
$189,000 - $336,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Mochinut Restaurantis a dynamic and innovative franchise that has rapidly gained popularity for its unique fusion of traditional and contemporary flavors. Founded in 2018 in Los Angeles, California, Mochinut has its headquarters in the heart of this vibrant city. The franchise began expanding through franchising in early 2021, aiming to bring its distinctive offerings to a broader audience across the United States.
Mochinut specializes in a diverse menu featuring mochinut donuts—soft, chewy treats made from glutinous rice flour, inspired by both Korean and Japanese cuisine. Their menu also includes a variety of other sweet and savory snacks, providing customers with a fresh take on comfort food.
What sets Mochinut apart from its competitors is its innovative approach to traditional mochi doughnuts, blending unique flavors and textures that appeal to a wide range of taste preferences.
Initial investment
The initial investment required for a Mochinut Restaurant franchise is
$189,000 - $336,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Real Estate Security/Deposits and Initial Rent
$15,000 - $40,000
Construction, Design and Architectural Expenses
$70,000 - $150,000
Equipment, Furniture and Fixtures
$35,000 - $40,000
Opening Inventory
$13,000 - $20,000
Insurance
$1,000 - $4,000
Opening Promotion and Grand Opening
$3,500 - $6,000
Cash Registers/Other Office Equipment
$2,000 - $3,000
Business Licenses, Utility Deposits, Prepaid Fees
$2,000 - $5,000
Initial Training Expenses
$2,000 - $3,000
Additional Funds – 3 months
$10,000 - $30,000
TOTAL BASIC PACKAGE
$188,500 - $336,000
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Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Real Estate Security/Deposits and Initial Rent
$15,000 - $40,000
Construction, Design and Architectural Expenses
$70,000 - $150,000
Equipment, Furniture and Fixtures
$35,000 - $40,000
Opening Inventory
$13,000 - $20,000
Insurance
$1,000 - $4,000
Opening Promotion and Grand Opening
$3,500 - $6,000
Cash Registers/Other Office Equipment
$2,000 - $3,000
Business Licenses, Utility Deposits, Prepaid Fees
$2,000 - $5,000
Initial Training Expenses
$2,000 - $3,000
Additional Funds – 3 months
$10,000 - $30,000
TOTAL BASIC PACKAGE
$188,500 - $336,000
Franchise Disclosure Document
Below is Mochinut Restaurant's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Mochinut Restaurant had 117 total units in 2023, of which 103 were franchised-owned and 14 company-owned.
Mochinut Restaurant Franchise offers comprehensive training to ensure that franchisees are well-prepared to operate their locations effectively. The training program typically includes:
Operational Training: This covers day-to-day operations, including how to prepare and serve Mochinut’s signature products, manage inventory, and maintain quality standards. Franchisees learn the intricacies of handling the unique mochi doughnut recipes and other menu items.
Management Training: Focuses on the administrative aspects of running the franchise, such as staff recruitment and management, scheduling, and financial oversight. This training aims to equip franchisees with skills to effectively lead their teams and manage the business efficiently.
Marketing and Sales Training: Includes strategies for local marketing, promotions, and customer engagement to drive foot traffic and sales. Franchisees receive guidance on implementing marketing campaigns and leveraging social media to build brand awareness.
Territory Protection
Mochinut Restaurant franchise offers territory protection to its franchisees. This protection ensures that each franchisee operates within a defined geographical area, minimizing direct competition from other Mochinut locations.
The goal is to help franchisees build a strong customer base without the challenge of competing with additional franchisees within their assigned territory.
The specifics of the territory protection vary by location and market conditions, and franchisees are typically provided with a clear outline of their exclusive area in the franchise agreement. This approach helps maintain market stability and supports the franchisee’s efforts to achieve successful business growth and profitability.
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