Woops! Macarons & Gifts is a gourmet dessert franchise specializing in authentic French macarons and artisanal pastries. It was founded in 2012 by four friends as a pop-up shop in New York City's Bryant Park.
The concept gained immediate traction, selling over 100,000 macarons in just nine weeks. Woops! is now headquartered in the Bronx, New York, and began franchising in 2015.
The brand offers two franchise models: boutique kiosks and full-service bakeshops. Kiosks are typically located in high-traffic areas like malls and transit hubs, while bakeshops provide a broader menu including over 30 global pastries, specialty sandwiches, and beverages.
Woops! sets itself apart through its focus on quality ingredients, stunning product presentation, and a strong emphasis on corporate gifting.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Woops! offers 3 types of franchises:
We are summarizing below the main costs associated with opening a WOOPS!® Shop.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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$213,000
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Below are some of
Woops!
key competitors in the
Baked Goods
sector.
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Woops! provides a structured training program to prepare franchisees for business operations across its various formats. Below are the key training programs:
Woops! does not grant exclusive territory protection to its franchisees. Each franchisee receives a defined area approved by the franchisor, but the Franchise Agreement does not guarantee exclusivity from other franchisees or company operations.
This means Woops! may establish other outlets or allow third parties to serve customers within or near an existing franchisee’s area. While the franchisee is responsible for site selection and must get franchisor approval, this process focuses on location quality rather than territorial rights.
The company considers demographic factors, neighborhood conditions, and proximity to other outlets but retains the right to place additional locations. As a result, Woops! maintains flexibility to expand its brand presence without ensuring franchisees territorial exclusivity.
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