Specialty macaron and bakery franchise offering a variety of sweet treats, including macarons, cookies, and pastries, providing a delightful and indulgent dessert experience.
KEY FRANCHISE STATS
Franchisees
?
24
+
-8%
-8%
Franchise fee
?
$45,000
Investment
?
$65,000 - $401,000
Revenue (AUV)
?
Undisclosed
$213,000
+
-14.4%
-14.4%
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Woops! Macarons & Gifts is a gourmet dessert franchise specializing in authentic French macarons and artisanal pastries. It was founded in 2012 by four friends as a pop-up shop in New York City's Bryant Park.
The concept gained immediate traction, selling over 100,000 macarons in just nine weeks. Woops! is now headquartered in the Bronx, New York, and began franchising in 2015.
The brand offers two franchise models: boutique kiosks and full-service bakeshops. Kiosks are typically located in high-traffic areas like malls and transit hubs, while bakeshops provide a broader menu including over 30 global pastries, specialty sandwiches, and beverages.
Woops! sets itself apart through its focus on quality ingredients, stunning product presentation, and a strong emphasis on corporate gifting.
Initial investment
The initial investment required for a Woops! franchise is $65,000 - $401,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Woops! offers 3 types of franchises:
Franchise Model
Initial Investment
WOOPS!® Mobile Business
$64,875 - $165,475
WOOPS!® Boutique
$98,475 - $235,675
WOOPS!® Shop
$157,425 - $400,675
We are summarizing below the main costs associated with opening a WOOPS!® Shop.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Your Training Expenses
$17,000 - $25,000
Business Growth and Operations Training
$2,000 - $3,000
Real Estate Services Fee
$3,500 - $5,000
Project Management Fee
$12,000
Premises lease deposits
$0 - $9,000
Leasehold Improvements, Construction and/or Remodeling
$15,000 - $120,000
Furniture, Fixtures and Equipment
$10,000 - $70,000
Signage
$2,500 - $5,000
Business Licenses and Permits
$500 - $5,000
Computer Systems
$675
Initial Inventory to Begin Operating
$10,000 - $20,000
Office Supplies
$250 - $500
Professional Fees
$3,000 - $15,000
Grand Opening Advertising
$5,000 – $8,500
Insurance
$1,000 - $2,000
Operating Expenses / Additional Funds – 3 months
$30,000 - $55,000
TOTAL
$157,425 - $400,675
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Woops! offers 3 types of franchises:
Franchise Model
Initial Investment
WOOPS!® Mobile Business
$64,875 - $165,475
WOOPS!® Boutique
$98,475 - $235,675
WOOPS!® Shop
$157,425 - $400,675
We are summarizing below the main costs associated with opening a WOOPS!® Shop.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Your Training Expenses
$17,000 - $25,000
Business Growth and Operations Training
$2,000 - $3,000
Real Estate Services Fee
$3,500 - $5,000
Project Management Fee
$12,000
Premises lease deposits
$0 - $9,000
Leasehold Improvements, Construction and/or Remodeling
$15,000 - $120,000
Furniture, Fixtures and Equipment
$10,000 - $70,000
Signage
$2,500 - $5,000
Business Licenses and Permits
$500 - $5,000
Computer Systems
$675
Initial Inventory to Begin Operating
$10,000 - $20,000
Office Supplies
$250 - $500
Professional Fees
$3,000 - $15,000
Grand Opening Advertising
$5,000 – $8,500
Insurance
$1,000 - $2,000
Operating Expenses / Additional Funds – 3 months
$30,000 - $55,000
TOTAL
$157,425 - $400,675
Franchise Disclosure Document
Below is Woops!'s 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Woops! had 26 total units in 2025, of which 24 were franchised-owned and 2 company-owned.
Woops! provides a structured training program to prepare franchisees for business operations across its various formats. Below are the key training programs:
Pre-Opening Training Woops! requires franchisees to participate in pre-opening training, which includes both classroom and hands-on instruction. The training covers operations, product preparation, sales techniques, and brand standards. The cost for this program ranges from $500 to $25,000 depending on the business format and includes travel, lodging, and meal expenses.
Business Growth & Operations Training This segment focuses on ongoing business management and scalability. It is tailored to equip franchisees with tools for sustainable growth and includes training in financial management and customer service. This training is priced separately and coordinated with designated suppliers.
Real Estate Services Training For those opening a physical location, Woops! offers training related to real estate services, including lease negotiation and location setup. This ensures that franchisees select suitable locations and understand key aspects of lease compliance and property development.
Territory Protection
Woops! does not grant exclusive territory protection to its franchisees. Each franchisee receives a defined area approved by the franchisor, but the Franchise Agreement does not guarantee exclusivity from other franchisees or company operations.
This means Woops! may establish other outlets or allow third parties to serve customers within or near an existing franchisee’s area. While the franchisee is responsible for site selection and must get franchisor approval, this process focuses on location quality rather than territorial rights.
The company considers demographic factors, neighborhood conditions, and proximity to other outlets but retains the right to place additional locations. As a result, Woops! maintains flexibility to expand its brand presence without ensuring franchisees territorial exclusivity.
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