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Country Kitchen is a classic American restaurant franchise that has been serving hearty, homestyle meals for over 85 years. Founded in 1939 by Bill Johnson and Bill Goodman in Cincinnati, Ohio, the brand began as a humble hamburger stand offering five-cent burgers and ten-cent steak sandwiches.
By 1958, the founders began franchising the concept, expanding its reach across the United States. Today, Country Kitchen is headquartered in Madison, Wisconsin, and continues to uphold its tradition of warm hospitality and quality food.
The franchise offers a diverse menu that caters to all-day dining, including breakfast, lunch, and dinner options. Signature dishes feature the “Best Pancakes in Town,” hearty skillets, omelets, sandwiches, burgers, and savory dinners.
Country Kitchen’s commitment to comfort food and a welcoming atmosphere has made it a favorite among families and travelers alike.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Country Kitchen offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Standard Country Kitchen Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
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For more information, see our plans here.
The franchise training provided by Country Kitchen International as the franchisor is comprehensive and structured to prepare franchisees both before and after launching their restaurant. Here are the training programs offered:
Country Kitchen does not provide exclusive or protected territories to its franchisees. The franchise agreement specifically states that the franchisee does not receive an exclusive territory and that the franchisor may establish other franchises or operate company-owned outlets near the franchisee's location.
This means that franchisees must be prepared to compete with other Country Kitchen locations that could be established nearby. Furthermore, Country Kitchen retains the right to offer and sell franchises to others at any location without geographical limitation.
This open-territory approach allows the franchisor flexibility in expanding its brand but may affect the individual franchisee’s market share. Therefore, prospective franchisees should assess the competitive risks associated with this territorial policy when evaluating the franchise opportunity.
Below are some of
Country Kitchen Restaurants
key competitors in the
Breakfast
sector.

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EggBred is a fast-casual breakfast and brunch franchise offering scratch-made egg sandwiches, burgers, and sides, serving morning commuters, families, and weekend brunch-goers, and known for quality ingredients, handcrafted recipes, upbeat branding, and an elevated yet approachable take on comfort classics.
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Famous Toastery is a breakfast, brunch, and lunch restaurant franchise offering made-from-scratch dishes and specialty beverages, serving families and daytime diners, and known for closing by midafternoon, fresh ingredients, attentive team-service, and a strong focus on the booming brunch segment.
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Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.
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Squeeze In is a brunch-focused restaurant franchise offering extensive omelette menus, pancakes, and lunch items, serving breakfast and lunch diners, and known for vibrant atmosphere, unique menu, and expansion through franchising.
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Rachel’s Kitchen is a fresh-casual café franchise offering wholesome, made-to-order food from breakfast through dinner, serving singles, families and health-minded consumers, and known for fresh ingredients, broad appeal and growth-oriented franchise model.
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Friendly’s is a casual-dining franchise offering ice cream, burgers, breakfasts and family meals, serving families and casual diners, and known for nostalgic American fare, classic ice-cream sundaes and broad national recognition.
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