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Johnny Rockets Franchise FDD, Costs & Fees (2026)

Classic American diner franchise serving hamburgers, shakes, and retro-themed comfort food, providing a nostalgic dining experience with a 1950s atmosphere.

KEY FRANCHISE STATS

Franchisees

?

119
+
-16%
-16%
Franchise fee

?

$50,000
Investment

?

$507,000 - $1,686,000
Revenue (AUV)

?

Undisclosed

$1,120,000

+
n.a.
n.a.
Upgrade

Johnny Rockets is a renowned American franchise celebrated for its nostalgic diner experience, offering burgers, shakes, fries, and a mid-20th-century ambiance. Established in 1986 on Melrose Avenue in Los Angeles, California, Johnny Rockets quickly gained fame for its dedication to providing a genuine American dining experience.

The name "Johnny Rockets" blends a sense of Americana with "Johnny" inspired by the legendary Johnny Appleseed and "Rocket" after the iconic Oldsmobile Rocket 88, embodying the brand's retro charm and appeal.

Since beginning its franchise operations in 1987, Johnny Rockets has distinguished itself with its vintage-inspired diners that offer a unique setting for enjoying traditional American cuisine.

Key menu offerings include made-to-order Certified Angus Beef® burgers, hand-spun real ice cream milkshakes and malts, and crispy golden fries and onion rings, all served in an energetic atmosphere complete with vintage jukebox tunes.

More than just a dining spot, Johnny Rockets provides a destination where each visit allows guests to savor simple pleasures and create lasting memories. The franchise has experienced substantial growth, expanding both nationally and internationally.

Initial investment

The initial investment required for a Johnny Rockets franchise is $507,000 - $1,686,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Fee $50,000
Leasehold Improvements; Construction Costs $150,000 - $600,000
Equipment, Decor & Furnishings $160,000 - $600,000
Signage $10,000 - $100,000
Point of Sale Systems (POS) and related technology $14,638 - $20,988
Restaurant Small Wares $10,800 - $25,000
Initial Inventory $7,200 - $10,400
Security Deposits (Utilities, Insurance, etc.) $9,000 - $32,500
Insurance and Bonds $8,000 - $12,000
Rent $3,500 - $20,000
Miscellaneous (legal, accounting, licenses, permits) $14,000 - $25,000
Liquor Licenses and Fees $5,000 - $75,000
Grand Opening & Marketing Materials $7,500 - $10,000
Training $32,500 - $65,000
Additional Funds - three months $25,000 - $40,000
Total $507,138 - $1,685,888

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Type of Expenditure Amount
Initial Fee $50,000
Leasehold Improvements; Construction Costs $150,000 - $600,000
Equipment, Decor & Furnishings $160,000 - $600,000
Signage $10,000 - $100,000
Point of Sale Systems (POS) and related technology $14,638 - $20,988
Restaurant Small Wares $10,800 - $25,000
Initial Inventory $7,200 - $10,400
Security Deposits (Utilities, Insurance, etc.) $9,000 - $32,500
Insurance and Bonds $8,000 - $12,000
Rent $3,500 - $20,000
Miscellaneous (legal, accounting, licenses, permits) $14,000 - $25,000
Liquor Licenses and Fees $5,000 - $75,000
Grand Opening & Marketing Materials $7,500 - $10,000
Training $32,500 - $65,000
Additional Funds - three months $25,000 - $40,000
Total $507,138 - $1,685,888

Franchise Disclosure Document

Below is Johnny Rockets's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Johnny Rockets had 127 total units in 2023, of which 119 were franchised-owned and 8 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Johnny Rockets

key competitors in the

Burger

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

119

New
+
-16%
-16%

6.00%

$507,000

-

$1,686,000

$1,120,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training 

The franchisor offers a thorough training program for both the franchisee and their employees, outlined as follows:

Initial Training Program: Prior to the restaurant's launch, the franchisee's designated manager and four additional team members, identified as assistant managers or shift leaders, must attend and complete the initial training program at the franchisor's certified training center. This program certifies them as managers, a prerequisite for the franchisee to receive approval for store openings.

The training includes executive training for one or more owners of the franchisee if approved by the franchisor. While the franchisor provides instructors and most training materials, the franchisee or their employees are responsible for expenses such as transportation, lodging, meals, and wages. Additionally, statutory worker's compensation insurance must be secured before commencing the initial training program.

Ongoing Training: The franchisor may also mandate additional training for any new managerial personnel employed by the franchisee. This includes attending the initial training program and potentially other training programs and seminars as required by the franchisor. The franchisee is responsible for reimbursing the franchisor for the costs of such training, up to a specified limit, and covering all other related expenses.

Quarterly Training and Status Meetings: The franchisor may require the franchisee, the Operating Partner, and/or the franchisee's Manager to attend quarterly training and status meetings. These sessions are intended to keep the franchisee informed of new developments and ensure compliance with the franchisor's standards. As with other training sessions, the franchisee or their employees are responsible for the costs associated with attending these meetings.

Territory Protection

The franchisor offers a form of territory protection for franchisees, though it comes with specific terms and limitations. Franchisees are assigned a "Protected Territory," as outlined in an attachment to their Franchise Agreement. The size and extent of this territory can vary based on factors such as population density and the balance between residential and commercial properties.

Typically, the Protected Territory may cover a one-mile radius around the restaurant, though this can differ. Despite this designation, the franchise agreement clarifies that franchisees do not receive an exclusive territory in the broader sense.

Franchisees may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels or competing brands controlled by the franchisor.

Competitors

Below are some of Johnny Rockets's key competitors in the Burger sector.

Buns on Fire

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$255,000 - $462,000
Revenue

?

Upgrade

Sammy's Sliders

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$328,000 - $713,000
Revenue

?

Upgrade

Home Frite

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$351,000 - $506,000
Revenue

?

Upgrade

iniBurger

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$302,000 - $686,000
Revenue

?

Upgrade

Harlem Shake

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$412,000 - $849,000
Revenue

?

Upgrade

Good Stuff Eatery

Franchisees

?

5
+
0%
0%
Investment

?

$633,000 - $962,000
Revenue

?

Upgrade

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