Habit Burger Grill is a fast-casual restaurant franchise known for its chargrilled burgers and freshly prepared sandwiches, offering a variety of flavorful menu options with high-quality ingredients.
KEY FRANCHISE STATS
Franchisees
?
61
+
17%
17%
Franchise fee
?
$35,000
Investment
?
$1,026,000 - $2,859,000
Revenue (AUV)
?
Undisclosed
$1,802,000
+
-11.4%
-11.4%
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Habit Burger Grill is a fast-casual restaurant chain known for its signature Charburgers, chargrilled over an open flame. Founded in 1969 in Santa Barbara, California, the brand began franchising in 2013 and now operates over 300 locations worldwide. Habit Burger is backed by Yum! Brands, Inc. — the same parent company as Taco Bell, KFC, and Pizza Hut — and is headquartered in Irvine, California.
Share your information and our team will help you explore Habit Burger Grill franchise opportunity, including startup costs, available territories, ownership requirements, and next steps.
The initial investment required for a Habit Burger Grill franchise is
$1,026,000 - $2,859,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Real Estate/3 Months’ Rent
$36,000 – $54,000
Security Deposits
$15,000
Construction, Remodeling, Leasehold Improvements, and Decorating Costs
$150,000 – $1,700,000
Furniture, Fixtures, Other Fixed Assets, and Equipment
$540,000 – $650,000
Signage
$30,000 – $120,000
Opening Inventory and Supplies
$40,000 – $50,000
Grand Opening Advertising
$10,000
Brand Standard Training Expenses (out of pocket costs)
$60,000 – $75,000
Miscellaneous Opening Costs
$20,000 – $30,000
Additional Funds – 3 months
$90,000 – $120,000
TOTAL ESTIMATED INITIAL INVESTMENT
$1,026,000 – $2,859,000
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Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Real Estate/3 Months’ Rent
$36,000 – $54,000
Security Deposits
$15,000
Construction, Remodeling, Leasehold Improvements, and Decorating Costs
$150,000 – $1,700,000
Furniture, Fixtures, Other Fixed Assets, and Equipment
$540,000 – $650,000
Signage
$30,000 – $120,000
Opening Inventory and Supplies
$40,000 – $50,000
Grand Opening Advertising
$10,000
Brand Standard Training Expenses (out of pocket costs)
$60,000 – $75,000
Miscellaneous Opening Costs
$20,000 – $30,000
Additional Funds – 3 months
$90,000 – $120,000
TOTAL ESTIMATED INITIAL INVESTMENT
$1,026,000 – $2,859,000
Franchise Disclosure Document
Below is Habit Burger Grill's 2025 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Habit Burger Grill had 377 total units in 2025, of which 61 were franchised-owned and 316 company-owned.
The Habit Burger Grill franchise provides a comprehensive training program designed to ensure franchisees are well-prepared to run successful operations.
Comprehensive Training Duration: Franchisees undergo 500 hours of training, which covers all aspects of running a Habit Burger Grill restaurant.
Back-of-House Training: This part of the training focuses on kitchen operations, including food preparation, safety standards, and maintaining the quality of the signature chargrilled items and other menu offerings.
Front-of-House Training: Franchisees learn about customer service, including managing the dining area, ensuring a welcoming environment, and delivering excellent hospitality.
Learning Management System: Ongoing education and resources are provided through a learning management system, allowing franchisees to continue improving their operational skills.
Technology and IT Training: Franchisees receive training on using the Habit Burger Grill’s POS systems, integrating delivery services through mobile and kiosk applications, and managing overall restaurant technology and IT systems.
Territory Protection
The Habit Burger Grill franchise offers territory protection to its franchisees, which is an essential aspect of their franchise agreement.
This protection ensures that franchisees have exclusive rights to operate within a specific geographic area, preventing other franchisees or corporate locations from opening within that protected territory.
This allows franchisees to develop their market without direct competition from another Habit Burger Grill location nearby.
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