Home Frite Pizza is a fast-casual restaurant concept known for its signature Belgian-style fries, artisan pizzas, burgers, chicken sandwiches, and house-made sauces. The brand began in 2013 in Brooklyn, New York, created by founders who wanted to elevate classic comfort food with premium ingredients.

The company is headquartered in Brooklyn and has grown from a popular mobile food stand into a full brick-and-mortar restaurant concept.

The franchise launched its official franchising program in 2022. Home Frite Pizza is expanding primarily in New York and nearby markets, focusing on franchisees who want a simple, scalable food concept with strong branding. The concept is designed for both experienced operators and first-time business owners.

Home Frite Pizza differentiates itself through its handcrafted, double-fried russet potato fries and its emphasis on fresh, high-quality ingredients. Its menu combines loaded fries, pizzas, sandwiches, and comfort classics that appeal to a wide audience.

Training

Home Frite delivers a comprehensive and multi-phase training program to prepare franchisees for launching and managing their operations. The training includes a mix of classroom instruction, on-the-job learning, and online modules.

1. Pre-Training Modules: Franchisees and their key staff must complete web-based modules on brand culture, equipment use, and software systems before attending in-person sessions.
2. Initial Training Program: This mandatory program spans approximately two weeks (around ten days) and includes classroom and on-the-job components. It is conducted in Brooklyn, New York or another location designated by Home Frite, and must be completed three to four weeks prior to opening. Tuition and materials for the Franchisee and one manager are covered by the franchisor, but all travel and living expenses are the franchisee’s responsibility.
3. In-Restaurant Training: Up to seven days of pre-opening training and seven days of post-opening training may be provided at the franchisee's location, subject to staff availability.
4. Training Curriculum: The training includes specific hours for various topics—Recipe Management (7 hours on-the-job), Menu Preparation (13 hours on-the-job), Guest Service (1 hour classroom, 6 on-the-job), and Inventory Management (2 hours classroom, 2 on-the-job).
5. Ongoing and Supplemental Training: The franchisor may require attendance at future training sessions and conferences. Additional training costs $500 per staff person per day, plus expenses.

Territory Protection

Home Frite provides each franchisee with a defined territory, but it does not grant exclusive rights. While the franchisor agrees not to open another Home Frite location within the assigned territory during the agreement term, this protection is conditional on the franchisee maintaining full compliance.

The specific size and boundaries of the territory are determined based on market characteristics, demographics, and shopping patterns.

Despite the designated territory, Home Frite retains broad rights to operate through other channels. The franchisor and its affiliates may sell products using the same trademarks through alternative methods such as online platforms, non-traditional venues like airports or stadiums, or via mobile units—even within the franchisee's territory.