Founded in 1979 in Quezon City, Philippines, Jollibee is the largest fast-food chain in the country and a global favorite. Since franchising began in 2024, it has expanded to 17 locations.
Its menu blends Western classics with Filipino flavors, featuring iconic items like "Chickenjoy" and "Jolly Spaghetti."
Jollibee stands out by adapting to local tastes while maintaining consistent quality. Known for its family-friendly atmosphere and iconic bee mascot, it continues to delight customers worldwide with its unique menu and cheerful dining experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Jollibee offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Free-standing Jollibee® restaurant.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Jollibee provides a structured and comprehensive training program for its franchisees. The training includes an initial program mandatory for designated representatives, such as the Managing Owner and other trainees, to ensure proficiency in the operational aspects of running a Jollibee restaurant.
This initial training covers various modules, including production, service areas, shift management, and general management, totaling over 270 hours, combining classroom and on-the-job sessions. Training may be conducted at a designated facility or virtually, depending on scheduling and availability.
Franchisees are responsible for ensuring that their employees are adequately trained to meet Jollibee's operational standards. Additionally, the franchisor may provide periodic ongoing training and require attendance at meetings or conferences to address updates and maintain the quality of operations.
Trainees who fail to meet the program's requirements may necessitate additional training at an extra cost. This systematic approach underscores Jollibee's commitment to maintaining its operational excellence across its franchises.
Jollibee provides limited territorial protection to franchisees within a specified Development Area, ensuring no other Jollibee restaurant will operate there during the agreement term if compliance is maintained. However, this protection is confined to the designated area.
Beyond the Development Area, Jollibee and its affiliates can open new locations or similar businesses, allowing broader market expansion. Franchisees should carefully review the agreement to understand the exact boundaries and limitations of territorial rights.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Jollibee
key competitors in the
Burger
sector.
2
$40,000
$1,635,000
$4,888,000
n.a.
$4,337,000
$xxx,xxx
71.3%
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JL Beers
Over $500K
3
$50,000
$1,223,000
$3,308,000
n.a.
$1,440,000
$xxx,xxx
n.a.
n.a.
n.a.
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BURGERFI
Over $500K
93
$45,000
$610,000
$1,043,000
n.a.
$1,319,000
$xxx,xxx
67.9%
n.a.
n.a.
n.a.
Wayback Burgers
$200K - $500K
131
$35,000
$209,000
$703,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Five Guys
$200K - $500K
899
$25,000
$256,000
$591,000
n.a.
$0
$xxx,xxx
n.a.
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