Jollibee Franchise FDD, Costs & Fees (2025)

Jollibee is a global fast-food chain known for its unique Filipino-inspired menu, offering popular items like Chickenjoy fried chicken, sweet spaghetti, and other comfort food favorites.

Founded in 1979 in Quezon City, Philippines, Jollibee is the largest fast-food chain in the country and a global favorite. Since franchising began in 2024, it has expanded to 17 locations.

Its menu blends Western classics with Filipino flavors, featuring iconic items like "Chickenjoy" and "Jolly Spaghetti."

Jollibee stands out by adapting to local tastes while maintaining consistent quality. Known for its family-friendly atmosphere and iconic bee mascot, it continues to delight customers worldwide with its unique menu and cheerful dining experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Jollibee offers 2 types of franchises:

Type of Expenditure Amount
Free-standing Jollibee® restaurant $2,131,495 to $4,888,004
In-line restaurant $1,635,461 to $3,246,560

We are summarizing below the main costs associated with opening a Free-standing Jollibee® restaurant.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $40,000 to $40,000
Lease Review Fee $1,500 to $1,500
Real Estate $6,106 to $25,148
Soft Costs $120,000 to $400,000
Site Work $20,000 to $600,000
Leasehold Improvements $1,200,000 to $2,000,000
FF&E, Signage, and Technology $380,000 to $450,000
Initial Training $20,000 to $35,000
Opening Supplies $12,500 to $25,000
Insurance $10,000 to $20,000
Utility Deposits $3,000 to $5,000
Business Licenses $300 to $600
Grand Opening Advertising $15,000 to $15,000
Additional Funds – 3 months $303,089 to $1,270,756
Total Estimated Initial Investment $2,131,495 to $4,888,004

Franchise Disclosure Document

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Competitors

Below are some of

Jollibee

key competitors in the

Burger

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Jollibee
2024
2
+
100%
100%
$40,000
5.00%

$1,635,000

-

$4,888,000

$xxx,xxx

n.a.

$4,337,000

71.3%

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
2016
2
+
0%
0%
$40,000
5.00%

$484,000

-

$802,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
No
Upgrade
No
2021
9
+
n.a.
n.a.
$35,000
6.00%

$1,274,000

-

$1,778,000

$xxx,xxx

n.a.

$1,574,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes
2013
3
+
0%
0%
$40,000
4.00%

$857,000

-

$2,235,000

$xxx,xxx

n.a.

$1,453,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
2022
2
+
n.a.
n.a.
$40,000
6.00%

$559,000

-

$3,168,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
No
Upgrade
No
2015
24
+
0%
0%
$35,000
6.00%

$183,000

-

$482,000

$xxx,xxx

n.a.

$805,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
1971
5552
+
-1%
-1%
$55,000
4% - 6%

$393,000

-

$2,992,000

$xxx,xxx

n.a.

$1,984,000

67.5%

xx%

n.a.

12.2%

xx%

n.a.

No
Upgrade
No
No
Upgrade
No

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

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Training

Jollibee provides a structured and comprehensive training program for its franchisees. The training includes an initial program mandatory for designated representatives, such as the Managing Owner and other trainees, to ensure proficiency in the operational aspects of running a Jollibee restaurant.

This initial training covers various modules, including production, service areas, shift management, and general management, totaling over 270 hours, combining classroom and on-the-job sessions. Training may be conducted at a designated facility or virtually, depending on scheduling and availability.

Franchisees are responsible for ensuring that their employees are adequately trained to meet Jollibee's operational standards. Additionally, the franchisor may provide periodic ongoing training and require attendance at meetings or conferences to address updates and maintain the quality of operations.

Trainees who fail to meet the program's requirements may necessitate additional training at an extra cost. This systematic approach underscores Jollibee's commitment to maintaining its operational excellence across its franchises.

Territory Protection

Jollibee provides limited territorial protection to franchisees within a specified Development Area, ensuring no other Jollibee restaurant will operate there during the agreement term if compliance is maintained. However, this protection is confined to the designated area.

Beyond the Development Area, Jollibee and its affiliates can open new locations or similar businesses, allowing broader market expansion. Franchisees should carefully review the agreement to understand the exact boundaries and limitations of territorial rights.

Number of units

2025
Franchised units

1

1

2

Company-owned units

61

70

75

Total units

62

71

77

Competitors

Burger Village

Franchisees

?

2
+
0%
0%
Investment

?

$484,000 - $802,000

Smalls Sliders

Franchisees

?

9
+
n.a.
n.a.
Investment

?

$1,274,000 - $1,778,000

JL Beers

Franchisees

?

3
+
0%
0%
Investment

?

$857,000 - $2,235,000

Bobby's Burgers by Bobby Flay

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$559,000 - $3,168,000

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