Founded in 1969, in Columbus, Ohio, Wendy's has grown into a global fast-food chain renowned for its square hamburger patties and commitment to quality. The company, established by Dave Thomas, moved its headquarters to Dublin, Ohio, in 2006.
Wendy's began franchising shortly after its inception, contributing to its expansive presence worldwide. Wendy's menu features a variety of items, including hamburgers, chicken sandwiches, salads, and their signature Frosty desserts.
The brand differentiates itself by using fresh, never frozen beef for its burgers and offering a diverse selection of made-to-order options. This focus on freshness and quality has solidified Wendy's position as a leader in the fast-food industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Below are some of
Wendy’s
key competitors in the
Burger
sector.
5552
$55,000
$393,000
$2,992,000
n.a.
$1,984,000
$xxx,xxx
67.5%
n.a.
12.2%
n.a.
BURGERFI
Over $500K
93
$45,000
$610,000
$1,043,000
n.a.
$1,319,000
$xxx,xxx
67.9%
n.a.
n.a.
n.a.
JL Beers
Over $500K
3
$50,000
$1,223,000
$3,308,000
n.a.
$1,440,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Wayback Burgers
$200K - $500K
131
$35,000
$209,000
$703,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Five Guys
$200K - $500K
899
$25,000
$256,000
$591,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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Wendy's provides several types of training and support to franchisees. Here are the details:
Wendy’s does not offer exclusive territory protection to its franchisees. The agreements typically describe the geographical area where a franchisee may operate but clarify that these rights are non-exclusive.
This means Wendy’s retains the right to develop or license other restaurants within the same territory, including those operated directly by Wendy’s or other franchisees.
While the franchise agreement may specify certain market development responsibilities for the franchisee, such as maintaining good faith efforts to develop the area, Wendy’s explicitly reserves the right to open competing locations or authorize others to do so.
This approach aligns with the company’s goal of maximizing market penetration rather than granting exclusivity to franchisees.
Burger Village is an organic burger franchise offering grass-fed beef, bison, and vegan burger options with a focus on sustainability.
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Smalls Sliders specializes in mini cheeseburgers made with fresh ingredients and served quickly, offering a simple yet flavorful menu in a fast-casual setting.
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JL Beers is a craft beer and burger franchise offering a casual dining experience. Franchisees benefit from a simple operating model, comprehensive training, and support in marketing and business operations.
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Jollibee is a global fast-food chain known for its unique Filipino-inspired menu, offering popular items like Chickenjoy fried chicken, sweet spaghetti, and other comfort food favorites.
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Bobby's Burgers by Bobby Flay serves gourmet burgers and sides, offering a flavorful and upscale fast-casual dining experience.
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Fat Shack serves a variety of indulgent sandwiches and comfort foods, offering a fun and satisfying dining experience.
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