Good Stuff Eatery is a fast-casual burger restaurant brand founded in 2008 on Capitol Hill in Washington D.C. by the Mendelsohn family. Its headquarters remain at 303 Pennsylvania Ave S.E., Washington D.C. 20003. The concept began with one location and opened franchising for growth in 2014.
The brand offers handcrafted burgers made with a proprietary custom meat blend, hand-cut fries sourced from a fourth-generation family farm and hand-spun milkshakes in more than 30 flavours — all built on quality ingredients and chef-driven recipes. Good Stuff Eatery also includes fresh salads and a nostalgic farm-to-table feel.
What differentiates Good Stuff Eatery from typical burger chains is its emphasis on local sourcing, gourmet-style preparation and a chef-led kitchen culture rather than standard quick-serve fare. The brand positions itself as a “better burger” choice with elevated shakes and a modern atmosphere, aiming to bring “the good stuff” to dining experiences.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Good Stuff Eatery offers a multi-faceted training program to ensure franchisees and their staff are fully prepared to operate their restaurants. Below are the training components provided by the franchisor:
Good Stuff Eatery offers limited territorial protection to its franchisees depending on the type of agreement and location. For single-unit franchisees, a Designated Territory may be assigned—usually a one-mile radius around the restaurant—but this area is not exclusive.
The franchisor retains the right to operate or authorize other restaurants, especially at non-traditional venues such as airports, malls, or stadiums, even within that same geographic area.
For multi-unit operators, the franchisee may be granted an Exclusive Territory defined in the Development Schedule, within which no other franchises will be established as long as the operator complies with the agreement.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Good Stuff Eatery
key competitors in the
Burger
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Wahlburgers
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JL Beers
Over $500K
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$50,000
$1,223,000
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Wayback Burgers
$200K - $500K
131
$35,000
$209,000
$703,000
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