
The International House of Pancakes, widely recognized as IHOP, is a prominent American brand offering an extensive range of breakfast, lunch, and dinner items since 1958. Founded by brothers Al and Jerry Lapin, the inaugural IHOP restaurant opened in Toluca Lake, California. By 1960, the brand began franchising, highlighting its early aspirations for growth and expansion.
Currently, IHOP operates as part of Dine Brands Global, a company established in 2007 that also includes Applebee's in its portfolio. This partnership combines over a century of hospitality expertise, focusing on individual brand identities while fostering growth and enhancing customer satisfaction.
With its headquarters in Pasadena, California, IHOP has experienced significant growth over the years. Known for their family-friendly environment and reasonably priced meals, IHOP restaurants are particularly famous for their pancakes. The brand’s diverse menu and dedication to warm, welcoming service have solidified its position as a leader in the family dining sector in the USA.
IHOP's international presence extends beyond the United States, reaching places like Puerto Rico, Guam, and countries such as Mexico, Canada, Ecuador, Egypt, India, Pakistan, Panama, Peru, the UAE, and Saudi Arabia.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
IHOP offers a comprehensive training program for franchisees, focusing on the essential and operational aspects of running a successful restaurant. This training ensures that franchisees and their staff are fully prepared to uphold IHOP's standards.
Certified Leader Training Franchisees must have at least two restaurant leaders trained in IHOP's daily operations, achieving certification through an approved IHOP program like the "SMILE Leadership" initiative.
This extensive training spans approximately six weeks and covers all necessary operational skills and IHOP Brand Standard Operating Practices. The leadership skills capstone, which can be delivered virtually, through eLearning, or in person, is an integral part of this thorough training process.
Initial Opening Training Beyond Certified Leader Training, IHOP requires specialized training for the opening of each new restaurant. The specifics of this "Initial Training" depend on the franchisee's experience and staffing plan and may include hands-on operational training at the franchisee's location.
IHOP sets the exact training requirements, which may continue until trainees achieve Certified Leader Certification or until a decision is made to terminate their training. This phase is crucial to ensure the franchisee's team is ready for the restaurant's launch.
IHOP does not provide franchisees with an exclusive territory. Franchisees are given the right to operate at a designated franchised location, but this right is non-exclusive and restricted to that particular location.
IHOP retains all rights, including the ability to own, operate, and franchise restaurants or other business concepts under different names. Additionally, IHOP can produce, franchise, license, distribute, and market products at or through any outlet, regardless of its proximity to the franchised location.
Below are some of
IHOP
key competitors in the
Breakfast
sector.

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$1,752,000
$5,223,000
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$1,953,000
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Famous Toastery is a breakfast, brunch, and lunch restaurant franchise offering made-from-scratch dishes and specialty beverages, serving families and daytime diners, and known for closing by midafternoon, fresh ingredients, attentive team-service, and a strong focus on the booming brunch segment.
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Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.
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Squeeze In is a brunch-focused restaurant franchise offering extensive omelette menus, pancakes, and lunch items, serving breakfast and lunch diners, and known for vibrant atmosphere, unique menu, and expansion through franchising.
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Rachel’s Kitchen is a fresh-casual café franchise offering wholesome, made-to-order food from breakfast through dinner, serving singles, families and health-minded consumers, and known for fresh ingredients, broad appeal and growth-oriented franchise model.
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Friendly’s is a casual-dining franchise offering ice cream, burgers, breakfasts and family meals, serving families and casual diners, and known for nostalgic American fare, classic ice-cream sundaes and broad national recognition.
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Biscuit Belly is a Southern-inspired café franchise offering biscuit sandwiches, brunch fare, coffee, and comfort dishes, serving brunch lovers and urban diners, and known for handcrafted biscuits, bold flavour profiles, and stylish café environments.
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