HomeWell Care Services

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Senior Care
In-home care

HomeWell Care Services

Senior Care
In-home care

HomeWell Care Services Franchise FDD, Costs & Fees (2025)

HomeWell Care Services delivers professional and compassionate in-home care solutions for seniors and individuals with disabilities, providing assistance with daily activities, personal care, and companionship to promote independence and well-being.

HomeWell Care Services: Redefining Personalized In-Home Care

HomeWell Care Services stands out as a leading provider of non-medical in-home care, delivering customized support solutions for seniors and others requiring assistance. Established in 1996 by caregiver Joshua Hoffman in Seattle, Washington, the brand began franchising in 2003 under the name HomeWell Senior Care.

In 2019, the company underwent a rebranding to HomeWell Care Services, reflecting its expanded mission to serve a wider range of clients, including individuals under the age of 65.

Today, its corporate headquarters are based in Burkburnett, Texas. HomeWell Care Services offers an extensive suite of non-medical in-home care options, thoughtfully designed to address the specific needs of each client.

Its services include companion care, personal care, and specialized care programs, all aimed at helping individuals maintain independence and a high quality of life. The company also features innovative Signature Programs like the Life Enrichment Activities Program (LEAP), which focuses on reducing social isolation and enhancing overall well-being.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $0 – $49,500
Training Fee $5,000
Travel and Living Expense for On-Site Education $0 – $3,500
Real Estate $3,600 – $9,000
Furniture & Furnishings $0 – $5,000
Signage $300 – $4,000
Computer Hardware $1,000 – $3,000
Computer Software $876 – $1,560
Email Services $24 – $240
Online Home Care Compliance Platform Initial Set-Up Fee $1,000
Office Equipment and Supplies $1,500 – $5,000
Marketing Materials $2,000 – $4,000
Local Marketing $3,000 – $18,000
Grand Opening Marketing $1,000 – $5,000
Additional Staffing $20,000 – $65,000
Caregiver Recruitment and Training $3,000 – $6,000
Professional Fees $0 – $5,000
Miscellaneous Pre-Opening and Opening Costs $500 – $1,000
Licenses and Permits $100 – $5,500
Insurance $1,500 – $5,000
Additional Funds (3 Months) $10,000 – $33,000
TOTALS $54,400 – $234,300
Type of Expenditure Amount
Initial Franchise Fee $0 – $49,500
Training Fee $5,000
Travel and Living Expense for On-Site Education $0 – $3,500
Real Estate $3,600 – $9,000
Furniture & Furnishings $0 – $5,000
Signage $300 – $4,000
Computer Hardware $1,000 – $3,000
Computer Software $876 – $1,560
Email Services $24 – $240
Online Home Care Compliance Platform Initial Set-Up Fee $1,000
Office Equipment and Supplies $1,500 – $5,000
Marketing Materials $2,000 – $4,000
Local Marketing $3,000 – $18,000
Grand Opening Marketing $1,000 – $5,000
Additional Staffing $20,000 – $65,000
Caregiver Recruitment and Training $3,000 – $6,000
Professional Fees $0 – $5,000
Miscellaneous Pre-Opening and Opening Costs $500 – $1,000
Licenses and Permits $100 – $5,500
Insurance $1,500 – $5,000
Additional Funds (3 Months) $10,000 – $33,000
TOTALS $54,400 – $234,300

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2003
Franchisees

?

122
+
56%
56%
Franchise fee

?

$49,500
Investment

?

$54,000 - $234,000
Revenue (AUV)

?

Undisclosed
Upgrade

$747,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
FDD
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Competitors

Below are some of

HomeWell Care Services

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

122

New
+
56%
56%

$49,500

$54,000

$234,000

n.a.

$747,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

202

New
+
19%
19%

$55,000

$95,000

$177,000

n.a.

$734,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
42%
42%

$49,500

$95,000

$171,000

n.a.

$367,000

$xxx,xxx

n.a.

xx%

n.a.

27.6%

xx%

n.a.

11

New
+
0%
0%

$47,500

$86,000

$110,000

n.a.

$1,059,000

$xxx,xxx

50.6%

xx%

n.a.

25.1%

xx%

n.a.

550

New
+
21%
21%

$52,500

$78,000

$159,000

n.a.

$986,000

$xxx,xxx

52.0%

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
78%
78%

$49,500

$90,000

$168,000

n.a.

$1,069,000

$xxx,xxx

46.5%

xx%

n.a.

14.1%

xx%

n.a.

25

New
+
32%
32%

$55,000

$106,000

$226,000

n.a.

$332,000

$xxx,xxx

48.2%

xx%

n.a.

14.1%

xx%

n.a.

73

New
+
46%
46%

$72,000

$119,000

$216,000

n.a.

$325,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
9%
9%

$49,500

$92,000

$165,000

n.a.

$1,342,000

$xxx,xxx

44.4%

xx%

n.a.

n.a.

xx%

n.a.

248

New
+
14%
14%

$59,000

$73,000

$164,000

n.a.

$806,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$50,000

$255,000

$1,346,000

n.a.

$873,000

$xxx,xxx

40.5%

xx%

n.a.

17.9%

xx%

n.a.

146

New
+
6%
6%

$19,750 - $39,750

$33,000

$58,000

n.a.

$684,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
25%
25%

$49,500

$82,000

$132,000

n.a.

$550,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
0%
0%

$60,000

$158,000

$313,000

n.a.

$435,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
13%
13%

$55,000

$149,000

$201,000

n.a.

$1,312,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

180

New
+
49%
49%

$55,000

$95,000

$172,000

n.a.

$1,010,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
160%
160%

$49,000

$92,000

$137,000

n.a.

$528,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
1%
1%

$51,950

$125,000

$171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
63%
63%

$47,500

$91,000

$133,000

n.a.

$557,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

344

New
+
13%
13%

$49,900

$36,000

$163,000

n.a.

$562,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
86%
86%

$69,500

$40,000

$290,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

224

New
+
1%
1%

$50,000

$122,000

$178,000

n.a.

$728,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
500%
500%

$52,000

$99,000

$164,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
100%
100%

$60,000

$112,000

$199,000

n.a.

$204,000

$xxx,xxx

41.1%

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$1,015,000

$xxx,xxx

40.2%

xx%

n.a.

n.a.

xx%

n.a.

176

New
+
18%
18%

$55,000

$117,000

$305,000

n.a.

$1,392,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,500

$64,000

$93,000

n.a.

$801,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$129,000

$319,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
57%
57%

$49,700

$93,000

$205,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

57

New
+
12%
12%

$49,000

$97,000

$149,000

n.a.

$921,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
67%
67%

$60,000

$385,000

$462,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
250%
250%

$32,500

$43,000

$102,000

n.a.

$523,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

238

New
+
22%
22%

$50,000

$127,000

$219,000

n.a.

$1,134,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
1700%
1700%

$59,500

$150,000

$280,000

n.a.

$1,012,000

$xxx,xxx

35.2%

xx%

n.a.

14.9%

xx%

n.a.

6

New
+
-14%
-14%

$44,500

$52,000

$238,000

n.a.

$1,249,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$80,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$100,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

614

New
+
1%
1%

$54,000

$113,000

$157,000

n.a.

$2,094,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

114

New
+
20%
20%

$49,500

$100,000

$181,000

n.a.

$1,328,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
30%
30%

$49,000

$219,000

$324,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
50%
50%

$49,500

$111,000

$166,000

n.a.

$1,443,000

$xxx,xxx

34.2%

xx%

n.a.

n.a.

xx%

n.a.

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Training

HomeWell Care Services offers a structured training program designed to ensure that franchisees and their key personnel are fully equipped to operate a successful home care business. The franchisor provides a combination of remote and in-person training options, along with continued support throughout the franchise term. Here are the main training components:

  1. Initial Training Program: Required for the Managing Owner and one additional person, this training begins after signing the Franchise Agreement and includes multiple phases such as virtual sessions via phone and email, a one-day pre-opening on-site inspection, and three days of on-site training during the first year of operations. It also encourages optional observation at another HomeWell location.
  2. Training Topics: The curriculum covers essential areas such as business establishment, licensing and regulation, competitive analysis, home care industry overview, marketing, recruitment, and service delivery. The materials include live instruction, digital handouts, and a Manual, delivered by experienced members of the HomeWell executive team.
  3. Ongoing and Supplemental Training: Franchisees can request additional on-site training, which may be charged up to $750 per day plus expenses. Periodic refresher and system-wide training programs may also be mandated by HomeWell.
  4. Training for New Managers/Owners: If a new Managing Owner or Manager is appointed, they must complete the classroom portion of the current training program. This is typically provided at no cost if they attend regularly scheduled sessions.
  5. Sales Training: If a sales professional is hired, HomeWell may require participation in a separate sales training program, which could be conducted remotely or in person, with associated travel and lodging costs borne by the franchisee.

Territory Protection

HomeWell Care Services grants its franchisees defined territorial protections under the Franchise Agreement. During the term of the agreement, HomeWell commits not to operate or authorize another HomeWell franchisee to offer competitive services within the franchisee’s designated territory.

The territory is typically delineated by zip codes as outlined in the agreement and its attachments. However, HomeWell retains broad rights outside of those protections.

The franchisor and its affiliates may operate other types of businesses within the territory, provided they do not use the HomeWell marks, or sell services through alternative channels like the internet or telemarketing. Additionally, franchisees may only service clients outside their designated territory with written approval, and violations of territorial boundaries may result in significant penalties.

Competitors

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000
Senior Care
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Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000
Senior Care
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Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
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Signal Health Group

Signal Health Group delivers in-home care services, specializing in medical and non-medical support for seniors. Their team ensures compassionate care for those in need of personalized healthcare assistance.

Franchisees

?

13
+
86%
86%
Investment

?

$40,000 - $290,000
Senior Care
In-home care

One You Love Homecare

One You Love Homecare provides in-home senior care services, helping families care for loved ones. Franchisees receive training, marketing support, and operational guidance to grow their business in the senior care market.

Franchisees

?

17
+
42%
42%
Investment

?

$95,000 - $171,000
Senior Care
In-home care

Executive Home Care

Executive Home Care offers non-medical home care services for seniors. Franchisees benefit from a comprehensive support system, including training, marketing, and business management tools.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
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