HomeWell Care Services: Redefining Personalized In-Home Care

HomeWell Care Services stands out as a leading provider of non-medical in-home care, delivering customized support solutions for seniors and others requiring assistance. Established in 1996 by caregiver Joshua Hoffman in Seattle, Washington, the brand began franchising in 2003 under the name HomeWell Senior Care.

In 2019, the company underwent a rebranding to HomeWell Care Services, reflecting its expanded mission to serve a wider range of clients, including individuals under the age of 65.

Today, its corporate headquarters are based in Burkburnett, Texas. HomeWell Care Services offers an extensive suite of non-medical in-home care options, thoughtfully designed to address the specific needs of each client.

Its services include companion care, personal care, and specialized care programs, all aimed at helping individuals maintain independence and a high quality of life. The company also features innovative Signature Programs like the Life Enrichment Activities Program (LEAP), which focuses on reducing social isolation and enhancing overall well-being.

Training

HomeWell Care Services offers a structured training program designed to ensure that franchisees and their key personnel are fully equipped to operate a successful home care business. The franchisor provides a combination of remote and in-person training options, along with continued support throughout the franchise term. Here are the main training components:

1. Initial Training Program: Required for the Managing Owner and one additional person, this training begins after signing the Franchise Agreement and includes multiple phases such as virtual sessions via phone and email, a one-day pre-opening on-site inspection, and three days of on-site training during the first year of operations. It also encourages optional observation at another HomeWell location.
2. Training Topics: The curriculum covers essential areas such as business establishment, licensing and regulation, competitive analysis, home care industry overview, marketing, recruitment, and service delivery. The materials include live instruction, digital handouts, and a Manual, delivered by experienced members of the HomeWell executive team.
3. Ongoing and Supplemental Training: Franchisees can request additional on-site training, which may be charged up to $750 per day plus expenses. Periodic refresher and system-wide training programs may also be mandated by HomeWell.
4. Training for New Managers/Owners: If a new Managing Owner or Manager is appointed, they must complete the classroom portion of the current training program. This is typically provided at no cost if they attend regularly scheduled sessions.
5. Sales Training: If a sales professional is hired, HomeWell may require participation in a separate sales training program, which could be conducted remotely or in person, with associated travel and lodging costs borne by the franchisee.

Territory Protection

HomeWell Care Services grants its franchisees defined territorial protections under the Franchise Agreement. During the term of the agreement, HomeWell commits not to operate or authorize another HomeWell franchisee to offer competitive services within the franchisee’s designated territory.

The territory is typically delineated by zip codes as outlined in the agreement and its attachments. However, HomeWell retains broad rights outside of those protections.

The franchisor and its affiliates may operate other types of businesses within the territory, provided they do not use the HomeWell marks, or sell services through alternative channels like the internet or telemarketing. Additionally, franchisees may only service clients outside their designated territory with written approval, and violations of territorial boundaries may result in significant penalties.