Amada Senior Care, established in 2007 in San Clemente, California, has become a well-recognized provider of senior care services across the United States. The company focuses on non-medical in-home care, assisted living placement services, and financial care coordination, offering comprehensive solutions for aging adults.

In 2012, the company began offering franchise opportunities, enabling entrepreneurs to operate under the trusted Amada brand.

What makes Amada stand out is its holistic approach to care. By offering everything from in-home support to placement in assisted living facilities, the company meets a wide spectrum of senior needs.

Its in-depth knowledge of long-term care insurance also allows families to better utilize their benefits, enhancing the overall value Amada brings to the communities it serves.

Training

Amada Senior Care offers a detailed and multi-faceted training program designed to prepare franchisees for every aspect of operating their business. The training covers startup procedures, operations, marketing, and ongoing business development.

1. Initial Training Program: This program is mandatory for the franchisee and their branch/operations manager. It covers core operations and is tuition-free for up to three individuals, though franchisees must cover travel, lodging, meals, and payroll expenses. If additional personnel attend or replacement managers are hired, separate fees and expenses apply.
2. Field Training: Conducted at the franchisee's location, this includes sales mapping, establishing referral contacts, in-field sales training, and office setup. It provides hands-on learning tailored to the franchisee’s actual business environment.
3. Senior Care and Placement Training Programs: Delivered either online or at designated locations, these focus on operational roles, sales strategies, recruitment, marketing, and technology use for senior care and placement services.
4. Start-Up Business Training: Provided via phone or webinar, this module introduces franchisees to basic business concepts and prepares them for launch.

Territory Protection

Amada Senior Care provides exclusive territory protection to its franchisees through a "Designated Territory," typically defined by ZIP codes and confirmed in an exhibit attached to the Franchise Agreement.

This territory is exclusive as long as the franchisee remains compliant with the terms of the agreement, including performance and operational standards. The designated area is generally based on demographic data and includes a residential population of approximately 40,000 to 50,000 individuals aged 65 and older.

The franchisor may not modify the territory or alter the franchisee’s rights during the term unless in cases of renewal or transfer. While franchisees are restricted from soliciting or providing services in another franchisee’s territory, they may request permission to operate in a contiguous area if it is not already assigned.