BUTTERFLY HOME CARE Franchise FDD, Costs & Fees (2026)
BUTTERFLY HOME CARE is a home-care franchise offering specialized in-home support for seniors, people with disabilities, and autistic individuals, serving families needing personalized daily-living assistance, and known for compassionate caregivers, clinical expertise, and technology-enhanced care coordination.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$58,000
Investment
?
$108,000 - $204,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
$xxx,xxx
Butterfly Home Care is a home care franchise that provides non-medical, in-home support services to seniors, individuals with disabilities, and families needing daily assistance.
The company was founded by caregiving professional Becky Wang, whose personal experience shaped a mission-driven approach to home care. Butterfly Home Care is headquartered in Sterling, Virginia. The brand focuses on delivering compassionate, relationship-based care that allows clients to remain safely in their homes.
Butterfly Home Care was officially formed in 2024 and began franchising in 2025. As a newer franchise system, it enters the market with a modern operational structure and a strong emphasis on underserved care segments.
The franchise model is designed to support owner-operators with training, systems, and ongoing guidance in a growing home care industry. Demand is driven by aging populations and increasing needs for long-term, non-medical support.
Franchise owners offer a wide range of services, including personal care, companionship, daily living assistance, respite care, and structured support for individuals with disabilities.
Initial investment
The initial investment required for a BUTTERFLY HOME CARE franchise is $108,000 - $204,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$58,000
Travel and Living Expenses During Training
$0 – $5,000
Security Deposit – Lease
$0 – $2,500
Leasehold Improvements
$0 – $1,600
Furniture, Fixtures, and Equipment
$600 – $1,500
Signage
$100 – $1,500
Tools, Inventory, Supplies, and Uniforms
$4,000 – $10,000
Computer System
$3,000 – $4,000
Tech and Required Software Fees (Pre-Launch)
$1,500 – $2,000
Office Supplies
$250 – $500
Licensing, Permits, and Accreditations
$1,000 – $7,500
Compliance Consulting Services
$3,000 – $8,500
Director of Nursing Recruitment and/or Wages
$0 – $6,500
State EVV-Related Fees
$500 – $1,500
Legal and Accounting Fees
$500 – $5,000
Utility Deposits
$0 – $500
Insurance Premiums (Prior to Launch)
$2,000 – $5,000
Initial Marketing Spend
$5,000
Additional Funds (First Three Months)
$30,000 – $80,000
Total Estimated Initial Investment
$108,150 – $204,100
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Type of Expenditure
Amount
Initial Franchise Fee
$58,000
Travel and Living Expenses During Training
$0 – $5,000
Security Deposit – Lease
$0 – $2,500
Leasehold Improvements
$0 – $1,600
Furniture, Fixtures, and Equipment
$600 – $1,500
Signage
$100 – $1,500
Tools, Inventory, Supplies, and Uniforms
$4,000 – $10,000
Computer System
$3,000 – $4,000
Tech and Required Software Fees (Pre-Launch)
$1,500 – $2,000
Office Supplies
$250 – $500
Licensing, Permits, and Accreditations
$1,000 – $7,500
Compliance Consulting Services
$3,000 – $8,500
Director of Nursing Recruitment and/or Wages
$0 – $6,500
State EVV-Related Fees
$500 – $1,500
Legal and Accounting Fees
$500 – $5,000
Utility Deposits
$0 – $500
Insurance Premiums (Prior to Launch)
$2,000 – $5,000
Initial Marketing Spend
$5,000
Additional Funds (First Three Months)
$30,000 – $80,000
Total Estimated Initial Investment
$108,150 – $204,100
Franchise Disclosure Document
Below is BUTTERFLY HOME CARE's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
BUTTERFLY HOME CARE had 1 total units in 2025, of which 0 were franchised-owned and 1 company-owned.
Butterfly Home Care provides a structured training program to ensure franchisees operate effectively within the system. The training is detailed and spans multiple formats and requirements. Below are the numbered training programs:
Initial Training Program This is a mandatory, tuition-free program for the franchisee or operating principal, typically held at Butterfly’s headquarters or another designated facility. It may also be delivered remotely and covers the foundational aspects of running the franchised business. Completion is required before operations can begin.
Training Pre-Conditions Before attending the Initial Training Program, franchisees must fulfill several preconditions, including obtaining required insurance, establishing an EFT account, getting approval for the initial marketing plan and spend, and submitting executed contracts. These ensure readiness and compliance ahead of formal training.
Additional Owner/Staff Training The Initial Training Program is also available to additional owners or personnel, provided they attend before opening and the franchisee pays the current training fee. This allows broader team preparedness without delaying business launch.
Replacement Personnel Training If a trainee fails to complete training or if there is staff turnover, the franchisor will provide the Initial Training Program to replacements, again contingent on the franchisee covering the training fee and associated expenses.
Refresher and Additional Training Franchisees and their teams may be required to attend up to five days of refresher or additional training annually. These sessions may occur at Butterfly’s headquarters or other locations and are aimed at reinforcing compliance and operational excellence.
Territory Protection
Butterfly Home Care offers franchisees a Designated Territory once they have secured an approved premises. Within this territory, the franchisor agrees not to open or license another Agency using its system and trademarks.
This territorial protection is typically described in a data sheet attached to the Franchise Agreement and is expected to encompass an area with a population of 200,000 to 300,000 people.
However, franchisees do not receive exclusive territory rights, as Butterfly Home Care retains several reserved rights. The franchisor may market, sell, or distribute products and services through alternative channels or under different trademarks, both within and outside the Designated Territory.
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