A Place At Home

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Senior Care
In-home care

A Place At Home

Senior Care
In-home care

A Place At Home Franchise FDD, Costs & Fees (2025)

A Place At Home offers in-home care services for seniors, providing compassionate and personalized assistance to support independent living.

A Place At Home is a senior care franchise that offers a unique approach to the growing demand for in-home care services. Founded in 2012 in Omaha, Nebraska, the company began franchising in 2017. 

A Place At Home is headquartered in Omaha and provides a range of services including in-home senior care, care coordination, senior living alternatives, and staffing solutions. This multi-revenue stream model allows franchisees to cater to various needs within the senior care industry, making the franchise not only versatile but also resilient in a recession-prone market.

What sets A Place At Home apart from other senior care franchises is its CARE Track™ program, a proven process designed to ensure high standards of Compassion, Accountability, Respect, and Ethics. This philosophy is deeply embedded in the company's operations and is a key differentiator in the competitive senior care market

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,500
Construction and Leasehold Improvements $500 – $1,500
Furniture, Fixtures and Equipment $3,000 – $4,485
Signs $150 – $2,000
Computer, Software and System $1,820 – $5,777
Initial Website and Technology Fee $340 – $680
Initial Inventory $150 – $300
Prepaid Rent and Lease Deposits $1,600 – $4,000
Utility Deposits $0 – $300
Insurance Deposits and Premiums $1,000 – $2,500
Travel and Lodging for Initial Training $1,250 – $2,000
Marketing Launch Package Expense $14,000 – $15,500
Professional Fees $2,500 – $5,500
Business Licenses and Permits $5,250 – $14,000
Promotional Items and Office Supplies $1,000 – $5,000
Service Vehicle $0 – $1,500
Service Vehicle Wrap $0 – $2,500
Administrative Payroll $0 – $10,000
Caregivers and Registered Nurse Payroll – Three Months $6,500 – $38,000
Additional Funds – Three Months $1,425 – $3,050
Total Estimate $89,985 – $168,092
Type of Expenditure Amount
Initial Franchise Fee $49,500
Construction and Leasehold Improvements $500 – $1,500
Furniture, Fixtures and Equipment $3,000 – $4,485
Signs $150 – $2,000
Computer, Software and System $1,820 – $5,777
Initial Website and Technology Fee $340 – $680
Initial Inventory $150 – $300
Prepaid Rent and Lease Deposits $1,600 – $4,000
Utility Deposits $0 – $300
Insurance Deposits and Premiums $1,000 – $2,500
Travel and Lodging for Initial Training $1,250 – $2,000
Marketing Launch Package Expense $14,000 – $15,500
Professional Fees $2,500 – $5,500
Business Licenses and Permits $5,250 – $14,000
Promotional Items and Office Supplies $1,000 – $5,000
Service Vehicle $0 – $1,500
Service Vehicle Wrap $0 – $2,500
Administrative Payroll $0 – $10,000
Caregivers and Registered Nurse Payroll – Three Months $6,500 – $38,000
Additional Funds – Three Months $1,425 – $3,050
Total Estimate $89,985 – $168,092

Franchise Disclosure Document

Number of units

Training 

A Place At Home Franchise provides comprehensive training to ensure franchisees are well-prepared to operate their senior care business successfully. The training program is structured into several key phases:

  1. CARE Launch: This initial training phase begins as soon as the franchise agreement is signed. It includes a "Welcome Call," where franchisees are introduced to the task management system that outlines the steps needed to open their franchise. During this time, if the state requires a license to operate, franchisees are connected with third-party licensing vendors to manage the process, which typically takes 3-6 months.
  2. Virtual Training Programs: While waiting for state licensure, franchisees undergo virtual training programs known as CARE Sales and CARE Recruit. These programs focus on essential areas such as sales strategies and recruitment processes to ensure franchisees are equipped to attract clients and hire qualified caregivers.
  3. Hands-On Training: Following the virtual programs, franchisees participate in a 40-hour hands-on training session at A Place At Home's headquarters in Omaha, Nebraska. This training provides practical experience in running the day-to-day operations of the business.
  4. Ongoing Support: After the initial training, franchisees receive continuous support through weekly Coaching Calls with the operations team. This ongoing training ensures that franchisees remain on the path to growth and can address any challenges they encounter as they build their business.

Territory Protection

A Place At Home franchise does offer territory protection to its franchisees. This means that each franchisee is granted an exclusive territory where they have the sole right to operate their business, ensuring that no other A Place At Home franchisee can open a location within that defined area. 

This protection is designed to help franchisees maximize their market potential and establish a strong presence in their community without the concern of internal competition.

The size and specific boundaries of the protected territory are typically defined during the franchise agreement process, based on factors such as population density and market potential. 

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2017
Franchisees

?

32
+
78%
78%
Franchise fee

?

$49,500
Investment

?

$90,000 - $168,000
Revenue (AUV)

?

Undisclosed
Upgrade

$1,069,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

14.1%

Home based

?

No
Upgrade
No
Passive investment

?

Yes
Upgrade
Yes
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Competitors

Below are some of

A Place At Home

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

32

New
+
78%
78%

$49,500

$90,000

$168,000

n.a.

$1,069,000

$xxx,xxx

46.5%

xx%

n.a.

14.1%

xx%

n.a.

202

New
+
19%
19%

$55,000

$95,000

$177,000

n.a.

$734,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

238

New
+
22%
22%

$50,000

$127,000

$219,000

n.a.

$1,134,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
63%
63%

$47,500

$91,000

$133,000

n.a.

$557,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,500

$64,000

$93,000

n.a.

$801,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
57%
57%

$49,700

$93,000

$205,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
0%
0%

$47,500

$86,000

$110,000

n.a.

$1,059,000

$xxx,xxx

50.6%

xx%

n.a.

25.1%

xx%

n.a.

6

New
+
100%
100%

$60,000

$112,000

$199,000

n.a.

$204,000

$xxx,xxx

41.1%

xx%

n.a.

n.a.

xx%

n.a.

550

New
+
21%
21%

$52,500

$78,000

$159,000

n.a.

$986,000

$xxx,xxx

52.0%

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
32%
32%

$55,000

$106,000

$226,000

n.a.

$332,000

$xxx,xxx

48.2%

xx%

n.a.

14.1%

xx%

n.a.

248

New
+
14%
14%

$59,000

$73,000

$164,000

n.a.

$806,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
13%
13%

$55,000

$149,000

$201,000

n.a.

$1,312,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

224

New
+
1%
1%

$50,000

$122,000

$178,000

n.a.

$728,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

614

New
+
1%
1%

$54,000

$113,000

$157,000

n.a.

$2,094,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

176

New
+
18%
18%

$55,000

$117,000

$305,000

n.a.

$1,392,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$100,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

114

New
+
20%
20%

$49,500

$100,000

$181,000

n.a.

$1,328,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
0%
0%

$60,000

$158,000

$313,000

n.a.

$435,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
67%
67%

$60,000

$385,000

$462,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
42%
42%

$49,500

$95,000

$171,000

n.a.

$367,000

$xxx,xxx

n.a.

xx%

n.a.

27.6%

xx%

n.a.

5

New
+
25%
25%

$49,500

$82,000

$132,000

n.a.

$550,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
500%
500%

$52,000

$99,000

$164,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

180

New
+
49%
49%

$55,000

$95,000

$172,000

n.a.

$1,010,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

344

New
+
13%
13%

$49,900

$36,000

$163,000

n.a.

$562,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
50%
50%

$49,500

$111,000

$166,000

n.a.

$1,443,000

$xxx,xxx

34.2%

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
250%
250%

$32,500

$43,000

$102,000

n.a.

$523,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

57

New
+
12%
12%

$49,000

$97,000

$149,000

n.a.

$921,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
30%
30%

$49,000

$219,000

$324,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
6%
6%

$19,750 - $39,750

$33,000

$58,000

n.a.

$684,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
9%
9%

$49,500

$92,000

$165,000

n.a.

$1,342,000

$xxx,xxx

44.4%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$80,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$50,000

$255,000

$1,346,000

n.a.

$873,000

$xxx,xxx

40.5%

xx%

n.a.

17.9%

xx%

n.a.

122

New
+
56%
56%

$49,500

$54,000

$234,000

n.a.

$747,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
86%
86%

$69,500

$40,000

$290,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$1,015,000

$xxx,xxx

40.2%

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
46%
46%

$72,000

$119,000

$216,000

n.a.

$325,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
-14%
-14%

$44,500

$52,000

$238,000

n.a.

$1,249,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
1700%
1700%

$59,500

$150,000

$280,000

n.a.

$1,012,000

$xxx,xxx

35.2%

xx%

n.a.

14.9%

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$129,000

$319,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
1%
1%

$51,950

$125,000

$171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
160%
160%

$49,000

$92,000

$137,000

n.a.

$528,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000
Senior Care
In-home care

Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000
Senior Care
In-home care

Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
In-home care

Signal Health Group

Signal Health Group delivers in-home care services, specializing in medical and non-medical support for seniors. Their team ensures compassionate care for those in need of personalized healthcare assistance.

Franchisees

?

13
+
86%
86%
Investment

?

$40,000 - $290,000
Senior Care
In-home care

One You Love Homecare

One You Love Homecare provides in-home senior care services, helping families care for loved ones. Franchisees receive training, marketing support, and operational guidance to grow their business in the senior care market.

Franchisees

?

17
+
42%
42%
Investment

?

$95,000 - $171,000
Senior Care
In-home care

Executive Home Care

Executive Home Care offers non-medical home care services for seniors. Franchisees benefit from a comprehensive support system, including training, marketing, and business management tools.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
In-home care
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