A Place At Home Franchise FDD, Costs & Fees (2024)
KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Initial franchise fee
$49,500
Investment required
$90,000 - $168,000
A Place At Home: Redefining Compassionate Senior Care
A Place At Home is a senior care franchise that offers a unique approach to the growing demand for in-home care services. Founded in 2012 in Omaha, Nebraska, the company began franchising in 2017.
A Place At Home is headquartered in Omaha and provides a range of services including in-home senior care, care coordination, senior living alternatives, and staffing solutions. This multi-revenue stream model allows franchisees to cater to various needs within the senior care industry, making the franchise not only versatile but also resilient in a recession-prone market.
What sets A Place At Home apart from other senior care franchises is its CARE Track™ program, a proven process designed to ensure high standards of Compassion, Accountability, Respect, and Ethics. This philosophy is deeply embedded in the company's operations and is a key differentiator in the competitive senior care market
Initial investment
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
| Type of Expenditure |
Amount |
| Initial Franchise Fee |
$49,500 |
| Construction and Leasehold Improvements |
$500 – $1,500 |
| Furniture, Fixtures and Equipment |
$3,000 – $4,485 |
| Signs |
$150 – $2,000 |
| Computer, Software and System |
$1,820 – $5,777 |
| Initial Website and Technology Fee |
$340 – $680 |
| Initial Inventory |
$150 – $300 |
| Prepaid Rent and Lease Deposits |
$1,600 – $4,000 |
| Utility Deposits |
$0 – $300 |
| Insurance Deposits and Premiums |
$1,000 – $2,500 |
| Travel and Lodging for Initial Training |
$1,250 – $2,000 |
| Marketing Launch Package Expense |
$14,000 – $15,500 |
| Professional Fees |
$2,500 – $5,500 |
| Business Licenses and Permits |
$5,250 – $14,000 |
| Promotional Items and Office Supplies |
$1,000 – $5,000 |
| Service Vehicle |
$0 – $1,500 |
| Service Vehicle Wrap |
$0 – $2,500 |
| Administrative Payroll |
$0 – $10,000 |
| Caregivers and Registered Nurse Payroll – Three Months |
$6,500 – $38,000 |
| Additional Funds – Three Months |
$1,425 – $3,050 |
| Total Estimate |
$89,985 – $168,092 |
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Franchise Disclosure Document
Training
A Place At Home Franchise provides comprehensive training to ensure franchisees are well-prepared to operate their senior care business successfully. The training program is structured into several key phases:
- CARE Launch: This initial training phase begins as soon as the franchise agreement is signed. It includes a "Welcome Call," where franchisees are introduced to the task management system that outlines the steps needed to open their franchise. During this time, if the state requires a license to operate, franchisees are connected with third-party licensing vendors to manage the process, which typically takes 3-6 months.
- Virtual Training Programs: While waiting for state licensure, franchisees undergo virtual training programs known as CARE Sales and CARE Recruit. These programs focus on essential areas such as sales strategies and recruitment processes to ensure franchisees are equipped to attract clients and hire qualified caregivers.
- Hands-On Training: Following the virtual programs, franchisees participate in a 40-hour hands-on training session at A Place At Home's headquarters in Omaha, Nebraska. This training provides practical experience in running the day-to-day operations of the business.
- Ongoing Support: After the initial training, franchisees receive continuous support through weekly Coaching Calls with the operations team. This ongoing training ensures that franchisees remain on the path to growth and can address any challenges they encounter as they build their business.
Territory Protection
A Place At Home franchise does offer territory protection to its franchisees. This means that each franchisee is granted an exclusive territory where they have the sole right to operate their business, ensuring that no other A Place At Home franchisee can open a location within that defined area.
This protection is designed to help franchisees maximize their market potential and establish a strong presence in their community without the concern of internal competition.
The size and specific boundaries of the protected territory are typically defined during the franchise agreement process, based on factors such as population density and market potential.
