Home Matters Caregiving

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Senior Care
In-home care

Home Matters Caregiving

Senior Care
In-home care

Home Matters Caregiving Franchise FDD, Costs & Fees (2025)

Home Matters Caregiving is a senior care franchise providing comprehensive in-home care services, including personal care, companionship, and support for seniors.

Home Matters Caregiving is a prominent franchise specializing in providing personalized in-home care services for seniors. Founded in 2007 in Scottsdale, Arizona, the franchise has grown significantly since its inception, establishing a reputation for exceptional care and support.

Headquartered in Scottsdale, Home Matters Caregiving began its franchising journey in 2012, aiming to expand its high-quality services across the United States. The franchise offers a range of services including personal care, companionship, and specialized care for various health conditions.

What sets Home Matters Caregiving apart from its competitors is its focus on a holistic approach to care, emphasizing not just physical well-being but also emotional and social support. This comprehensive care model is supported by a rigorous caregiver training program and a commitment to maintaining high standards of service.

Home Matters Caregiving’s differentiation lies in its personalized care plans, which are tailored to meet the specific needs and preferences of each client. This client-centered approach, combined with the franchise’s extensive support and training for franchisees, positions Home Matters Caregiving as a leader in the in-home care industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $52,000
Travel and Other Expenses While Training $1,000 to $2,000
Rent – 3 Months $0 to $3,000
Furniture and Fixtures $500 to $1,000
Signage $0 to $1,000
Office Equipment $500 to $1,500
Insurance – 6 Months Premium $1,500 to $2,500
Miscellaneous Opening Costs $200 to $1,000
Office Supplies $0 to $500
Marketing & Advertising – 3 Months $1,500 to $3,000
Computer Equipment, Software and Printer $1,000 to $3,000
Permits/Licenses $125 to $7,500
Professional Fees $1,000 to $2,500
Vehicle Lease Payments (3 months) $0 to $1,000
Additional Funds – 3 Months $30,000 to $82,000
Total $99,325 to $163,500
Type of Expenditure Amount
Franchise Fee $52,000
Travel and Other Expenses While Training $1,000 to $2,000
Rent – 3 Months $0 to $3,000
Furniture and Fixtures $500 to $1,000
Signage $0 to $1,000
Office Equipment $500 to $1,500
Insurance – 6 Months Premium $1,500 to $2,500
Miscellaneous Opening Costs $200 to $1,000
Office Supplies $0 to $500
Marketing & Advertising – 3 Months $1,500 to $3,000
Computer Equipment, Software and Printer $1,000 to $3,000
Permits/Licenses $125 to $7,500
Professional Fees $1,000 to $2,500
Vehicle Lease Payments (3 months) $0 to $1,000
Additional Funds – 3 Months $30,000 to $82,000
Total $99,325 to $163,500

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2020
Franchisees

?

6
+
500%
500%
Franchise fee

?

$52,000
Investment

?

$99,000 - $164,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Upgrade
Passive investment

?

Upgrade
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Competitors

Below are some of

Home Matters Caregiving

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

6

New
+
500%
500%

$52,000

$99,000

$164,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

202

New
+
19%
19%

$55,000

$95,000

$177,000

n.a.

$734,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
42%
42%

$49,500

$95,000

$171,000

n.a.

$367,000

$xxx,xxx

n.a.

xx%

n.a.

27.6%

xx%

n.a.

11

New
+
0%
0%

$47,500

$86,000

$110,000

n.a.

$1,059,000

$xxx,xxx

50.6%

xx%

n.a.

25.1%

xx%

n.a.

550

New
+
21%
21%

$52,500

$78,000

$159,000

n.a.

$986,000

$xxx,xxx

52.0%

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
78%
78%

$49,500

$90,000

$168,000

n.a.

$1,069,000

$xxx,xxx

46.5%

xx%

n.a.

14.1%

xx%

n.a.

25

New
+
32%
32%

$55,000

$106,000

$226,000

n.a.

$332,000

$xxx,xxx

48.2%

xx%

n.a.

14.1%

xx%

n.a.

73

New
+
46%
46%

$72,000

$119,000

$216,000

n.a.

$325,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
9%
9%

$49,500

$92,000

$165,000

n.a.

$1,342,000

$xxx,xxx

44.4%

xx%

n.a.

n.a.

xx%

n.a.

248

New
+
14%
14%

$59,000

$73,000

$164,000

n.a.

$806,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$50,000

$255,000

$1,346,000

n.a.

$873,000

$xxx,xxx

40.5%

xx%

n.a.

17.9%

xx%

n.a.

146

New
+
6%
6%

$19,750 - $39,750

$33,000

$58,000

n.a.

$684,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
25%
25%

$49,500

$82,000

$132,000

n.a.

$550,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
0%
0%

$60,000

$158,000

$313,000

n.a.

$435,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
13%
13%

$55,000

$149,000

$201,000

n.a.

$1,312,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

180

New
+
49%
49%

$55,000

$95,000

$172,000

n.a.

$1,010,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
160%
160%

$49,000

$92,000

$137,000

n.a.

$528,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
1%
1%

$51,950

$125,000

$171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
63%
63%

$47,500

$91,000

$133,000

n.a.

$557,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

344

New
+
13%
13%

$49,900

$36,000

$163,000

n.a.

$562,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
86%
86%

$69,500

$40,000

$290,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

224

New
+
1%
1%

$50,000

$122,000

$178,000

n.a.

$728,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

122

New
+
56%
56%

$49,500

$54,000

$234,000

n.a.

$747,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
100%
100%

$60,000

$112,000

$199,000

n.a.

$204,000

$xxx,xxx

41.1%

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$1,015,000

$xxx,xxx

40.2%

xx%

n.a.

n.a.

xx%

n.a.

176

New
+
18%
18%

$55,000

$117,000

$305,000

n.a.

$1,392,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,500

$64,000

$93,000

n.a.

$801,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$129,000

$319,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
57%
57%

$49,700

$93,000

$205,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

57

New
+
12%
12%

$49,000

$97,000

$149,000

n.a.

$921,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
67%
67%

$60,000

$385,000

$462,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
250%
250%

$32,500

$43,000

$102,000

n.a.

$523,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

238

New
+
22%
22%

$50,000

$127,000

$219,000

n.a.

$1,134,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
1700%
1700%

$59,500

$150,000

$280,000

n.a.

$1,012,000

$xxx,xxx

35.2%

xx%

n.a.

14.9%

xx%

n.a.

6

New
+
-14%
-14%

$44,500

$52,000

$238,000

n.a.

$1,249,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$80,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$100,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

614

New
+
1%
1%

$54,000

$113,000

$157,000

n.a.

$2,094,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

114

New
+
20%
20%

$49,500

$100,000

$181,000

n.a.

$1,328,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
30%
30%

$49,000

$219,000

$324,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
50%
50%

$49,500

$111,000

$166,000

n.a.

$1,443,000

$xxx,xxx

34.2%

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training 

Home Matters Caregiving Franchise offers comprehensive training to ensure franchisees are well-prepared to operate their businesses successfully. The training typically includes:

  1. Initial Training Program: This includes a combination of classroom and hands-on training covering key areas such as business operations, caregiver recruitment and training, client management, and compliance with healthcare regulations.
  2. On-Site Training: Franchisees receive support at their own location to help implement operational procedures and set up the business according to Home Matters Caregiving’s standards.
  3. Ongoing Support: After the initial training, franchisees have access to continuous support, including updates on industry best practices, operational guidance, and marketing assistance.
  4. Online Resources: Franchisees benefit from access to a range of online tools and resources for ongoing education and business management.

Territory Protection

Home Matters Caregiving franchise offers territory protection to its franchisees. This protection ensures that each franchisee operates within a defined geographic area, minimizing competition from other franchisees of the same brand. 

By providing exclusive territories, Home Matters Caregiving helps franchisees focus on building their client base and maximizing their market potential without the worry of overlapping service areas.

Competitors

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000
Senior Care
In-home care

Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000
Senior Care
In-home care

Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
In-home care

Signal Health Group

Signal Health Group delivers in-home care services, specializing in medical and non-medical support for seniors. Their team ensures compassionate care for those in need of personalized healthcare assistance.

Franchisees

?

13
+
86%
86%
Investment

?

$40,000 - $290,000
Senior Care
In-home care

One You Love Homecare

One You Love Homecare provides in-home senior care services, helping families care for loved ones. Franchisees receive training, marketing support, and operational guidance to grow their business in the senior care market.

Franchisees

?

17
+
42%
42%
Investment

?

$95,000 - $171,000
Senior Care
In-home care

Executive Home Care

Executive Home Care offers non-medical home care services for seniors. Franchisees benefit from a comprehensive support system, including training, marketing, and business management tools.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
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