Create a free account to access this table
Sign up for free
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
2,500+ franchises
Access our entire database: 2,500+ US franchises, updated every day
Essential financial data
Royalty fees, franchise fees, investment costs and more
View 1 FDD
Our free plan allows you to access 1 FDD. Upgrade to Pro or purchase the FDD to download

Hallmark Homecare LLC

Home
Senior Care
In-home care

Hallmark Homecare LLC

Hallmark Homecare LLC Franchise FDD, Costs & Fees (2025)

Hallmark Homecare LLC provides in-home care services for seniors, offering compassionate and personalized support to help clients maintain independence.

Hallmark Homecare LLC is a franchise specializing in senior care services, operating as a direct referral agency. Founded in 2011, Hallmark Homecare is headquartered in Incline Village, Nevada. 

The franchise model is built around connecting clients directly with caregivers, bypassing traditional home care agency middlemen. This approach allows clients to save money while providing caregivers with higher wages, typically about 30% more than what they might earn through conventional agencies​.

The franchise began offering opportunities for ownership in 2019, allowing individuals to join the growing senior care industry through a low-overhead, home-based business model. 

Hallmark Homecare distinguishes itself by offering a unique blend of senior care services, combining the best aspects of the industry’s existing models. This differentiation provides clients with greater control over caregiver selection, leading to improved continuity of care and a more personalized experience​.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee – One Protected Territory $59,500
Franchise Fee – Two to Five Protected Territories $99,500 – $204,500
Equipment and Supplies $1,500 – $4,000
Initial Marketing $2,500 – $6,000
Travel and Living Expenses During Training $1,500 – $2,000
Miscellaneous Opening Costs $1,000 – $2,000
Professional Fees $500 – $2,500
Insurance $3,000 – $3,500
Additional Funds – 3 Months $40,000 – $55,000
Total Estimated Investment (One Protected Territory) $109,500 – $134,500
Total Estimated Investment (Two to Five Protected Territories) $149,500 – $279,500
Type of Expenditure Amount
Franchise Fee – One Protected Territory $59,500
Franchise Fee – Two to Five Protected Territories $99,500 – $204,500
Equipment and Supplies $1,500 – $4,000
Initial Marketing $2,500 – $6,000
Travel and Living Expenses During Training $1,500 – $2,000
Miscellaneous Opening Costs $1,000 – $2,000
Professional Fees $500 – $2,500
Insurance $3,000 – $3,500
Additional Funds – 3 Months $40,000 – $55,000
Total Estimated Investment (One Protected Territory) $109,500 – $134,500
Total Estimated Investment (Two to Five Protected Territories) $149,500 – $279,500

Hallmark Homecare LLC

2025

Franchise Disclosure Document

Number of units

Training

Hallmark Homecare LLC provides comprehensive training for its franchisees, designed to equip them with the knowledge and skills necessary to successfully operate their senior care franchise. The training program includes:

  1. Initial Training: Franchisees undergo an in-depth initial training program that covers the fundamentals of the business model, including how to recruit and vet caregivers, manage client relationships, and operate the referral agency effectively. This training ensures that franchisees understand the unique aspects of Hallmark Homecare's direct-hire model.
  2. Ongoing Support: In addition to the initial training, Hallmark Homecare offers ongoing support and training to help franchisees continuously improve their operations. This includes access to a seasoned leadership team with over 100 years of combined experience in the senior care industry, providing guidance on best practices and strategic growth.
  3. Marketing and Operational Training: Franchisees receive training in marketing strategies to attract clients and caregivers, as well as operational training that covers day-to-day management, legal compliance, and financial management.
  4. Technology Training: Hallmark Homecare also provides training on the proprietary systems and tools used to manage the business, ensuring that franchisees can efficiently track and manage their operations.

Territory Protection

Hallmark Homecare LLC provides exclusive territory protection to its franchisees, ensuring they have a defined area in which to operate without competition from other Hallmark Homecare franchisees. 

This territorial exclusivity allows franchisees to focus on building their client base and recruiting caregivers within their designated area without concern about overlap or market saturation by another franchisee. By protecting territories, Hallmark Homecare supports franchisees in establishing a strong presence and brand identity in their local markets​.

The exclusive territory is typically determined based on demographic factors, such as the number of senior citizens in the area and market potential. 

Competitors

Below are some of

Hallmark Homecare LLC

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

36

New
+
1700%
1700%

$59,500

$150,000

$280,000

n.a.

$1,012,000

$xxx,xxx

35.2%

xx%

n.a.

14.9%

xx%

n.a.

Competitors

Home Care for the 21st Century

Home Care for the 21st Century is a home-health franchise offering non-medical and skilled in-home care services, serving seniors and medically fragile clients, and known for multiple business-line options, comprehensive training, and systems supporting full-service, around-the-clock care in clients’ homes.

Franchisees

?

17
+
750%
750%
Investment

?

$116,000 - $197,000

Care with Love

Care with Love is a home-care services franchise offering in-home care, companionship and assistance for seniors and families, serving aging-population clients, and known for personalised caregiver matching, strong training and community orientation.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$132,000 - $207,000

EPAGA Home Care

EPAGA Home Care is a home health franchise offering non-medical home care, personal assistance, and companion services, serving seniors and individuals needing daily support, and known for caregiver matching, local community focus, and operational training.

Franchisees

?

1
+
0%
0%
Investment

?

$99,000 - $208,000

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000

Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000

Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000

Our latest newsletters

Franchising 101

Is This Franchise the Right Fit for You?

December 15, 2025
Due Diligence & Decision-Making

Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.

Franchisee Validation: Interviews, Reference Checking, Site Visits

December 15, 2025
Due Diligence & Decision-Making

Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.

How to Evaluate a Franchise Opportunity (Industry, Brand Strength, Market Fit)

December 15, 2025
Due Diligence & Decision-Making

Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.

Building a Franchise Business Plan & Pro Forma Financials

December 15, 2025
Costs, Fees and Financing

A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.