

Hallmark Homecare LLC is a franchise specializing in senior care services, operating as a direct referral agency. Founded in 2011, Hallmark Homecare is headquartered in Incline Village, Nevada.
The franchise model is built around connecting clients directly with caregivers, bypassing traditional home care agency middlemen. This approach allows clients to save money while providing caregivers with higher wages, typically about 30% more than what they might earn through conventional agencies.
The franchise began offering opportunities for ownership in 2019, allowing individuals to join the growing senior care industry through a low-overhead, home-based business model.
Hallmark Homecare distinguishes itself by offering a unique blend of senior care services, combining the best aspects of the industry’s existing models. This differentiation provides clients with greater control over caregiver selection, leading to improved continuity of care and a more personalized experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Hallmark Homecare LLC provides comprehensive training for its franchisees, designed to equip them with the knowledge and skills necessary to successfully operate their senior care franchise. The training program includes:
Hallmark Homecare LLC provides exclusive territory protection to its franchisees, ensuring they have a defined area in which to operate without competition from other Hallmark Homecare franchisees.
This territorial exclusivity allows franchisees to focus on building their client base and recruiting caregivers within their designated area without concern about overlap or market saturation by another franchisee. By protecting territories, Hallmark Homecare supports franchisees in establishing a strong presence and brand identity in their local markets.
The exclusive territory is typically determined based on demographic factors, such as the number of senior citizens in the area and market potential.
Below are some of
Hallmark Homecare LLC
key competitors in the
In-home care
sector.

36
$59,500
$150,000
$280,000
n.a.
$1,012,000
$xxx,xxx
35.2%
n.a.
14.9%
n.a.

Home Care for the 21st Century is a home-health franchise offering non-medical and skilled in-home care services, serving seniors and medically fragile clients, and known for multiple business-line options, comprehensive training, and systems supporting full-service, around-the-clock care in clients’ homes.
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Care with Love is a home-care services franchise offering in-home care, companionship and assistance for seniors and families, serving aging-population clients, and known for personalised caregiver matching, strong training and community orientation.
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EPAGA Home Care is a home health franchise offering non-medical home care, personal assistance, and companion services, serving seniors and individuals needing daily support, and known for caregiver matching, local community focus, and operational training.
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2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.
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Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.
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Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.
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