Hallmark Homecare LLC

Hallmark Homecare LLC Franchise FDD, Costs & Fees (2025)

Hallmark Homecare LLC provides in-home care services for seniors, offering compassionate and personalized support to help clients maintain independence.

Hallmark Homecare LLC is a franchise specializing in senior care services, operating as a direct referral agency. Founded in 2011, Hallmark Homecare is headquartered in Incline Village, Nevada.

The franchise model is built around connecting clients directly with caregivers, bypassing traditional home care agency middlemen. This approach allows clients to save money while providing caregivers with higher wages, typically about 30% more than what they might earn through conventional agencies.

The franchise began offering opportunities for ownership in 2019, allowing individuals to join the growing senior care industry through a low-overhead, home-based business model.

Hallmark Homecare distinguishes itself by offering a unique blend of senior care services, combining the best aspects of the industry’s existing models. This differentiation provides clients with greater control over caregiver selection, leading to improved continuity of care and a more personalized experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Franchise Fee – One Protected Territory	$59,500
Franchise Fee – Two to Five Protected Territories	$99,500 – $204,500
Equipment and Supplies	$1,500 – $4,000
Initial Marketing	$2,500 – $6,000
Travel and Living Expenses During Training	$1,500 – $2,000
Miscellaneous Opening Costs	$1,000 – $2,000
Professional Fees	$500 – $2,500
Insurance	$3,000 – $3,500
Additional Funds – 3 Months	$40,000 – $55,000
Total Estimated Investment (One Protected Territory)	$109,500 – $134,500
Total Estimated Investment (Two to Five Protected Territories)	$149,500 – $279,500

Type of Expenditure	Amount
Franchise Fee – One Protected Territory	$59,500
Franchise Fee – Two to Five Protected Territories	$99,500 – $204,500
Equipment and Supplies	$1,500 – $4,000
Initial Marketing	$2,500 – $6,000
Travel and Living Expenses During Training	$1,500 – $2,000
Miscellaneous Opening Costs	$1,000 – $2,000
Professional Fees	$500 – $2,500
Insurance	$3,000 – $3,500
Additional Funds – 3 Months	$40,000 – $55,000
Total Estimated Investment (One Protected Territory)	$109,500 – $134,500
Total Estimated Investment (Two to Five Protected Territories)	$149,500 – $279,500

Franchise Disclosure Document

Number of units

Training

Hallmark Homecare LLC provides comprehensive training for its franchisees, designed to equip them with the knowledge and skills necessary to successfully operate their senior care franchise. The training program includes:

Initial Training: Franchisees undergo an in-depth initial training program that covers the fundamentals of the business model, including how to recruit and vet caregivers, manage client relationships, and operate the referral agency effectively. This training ensures that franchisees understand the unique aspects of Hallmark Homecare's direct-hire model.
Ongoing Support: In addition to the initial training, Hallmark Homecare offers ongoing support and training to help franchisees continuously improve their operations. This includes access to a seasoned leadership team with over 100 years of combined experience in the senior care industry, providing guidance on best practices and strategic growth.
Marketing and Operational Training: Franchisees receive training in marketing strategies to attract clients and caregivers, as well as operational training that covers day-to-day management, legal compliance, and financial management.
Technology Training: Hallmark Homecare also provides training on the proprietary systems and tools used to manage the business, ensuring that franchisees can efficiently track and manage their operations.

Territory Protection

Hallmark Homecare LLC provides exclusive territory protection to its franchisees, ensuring they have a defined area in which to operate without competition from other Hallmark Homecare franchisees.

This territorial exclusivity allows franchisees to focus on building their client base and recruiting caregivers within their designated area without concern about overlap or market saturation by another franchisee. By protecting territories, Hallmark Homecare supports franchisees in establishing a strong presence and brand identity in their local markets.

The exclusive territory is typically determined based on demographic factors, such as the number of senior citizens in the area and market potential.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2019

Franchisees

1700%

Franchise fee

$59,500

Investment

$150,000 - $280,000

Revenue (AUV)

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$1,012,000

n.a.

Operating Profit

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14.9%

Home based

Yes

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Yes

Passive investment

Yes

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Yes

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Competitors

Below are some of

Hallmark Homecare LLC

key competitors in the

In-home care

sector.

Franchise

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New

1700%

$59,500

$150,000

$280,000

$1,012,000

35.2%

14.9%

Home Instead Senior Care

$100K - $200K

614