AmeriCare: Redefining Personalized In-Home Care

AmeriCare is a home care franchise that specializes in non-medical services, delivering customized in-home assistance to people of all ages — from seniors and new parents to individuals recovering after surgery.

Established in 2003 and launching its franchise operations in 2004, AmeriCare is headquartered in Atlanta, Georgia. By 2024, the brand had grown to more than 30 locations across the U.S. and Canada.

The franchise’s offerings include companionship, transportation, help with meals, light housekeeping, as well as bathing and grooming support.

A key advantage that sets AmeriCare apart is its unique Accelerated Client Enrollment (ACE) Program, designed to simplify client onboarding and help franchise owners get up and running faster. AmeriCare’s model primarily serves private-pay customers, allowing for adaptable care plans that meet each client’s unique needs.

Training

AmeriCare offers a structured training program for its franchisees and area representatives to ensure proper business operations and service delivery.

1. Initial Training Program
   Franchisees and area representatives must complete approximately three days of training at AmeriCare’s corporate headquarters in Atlanta, Georgia. This program covers topics such as startup procedures, advertising, marketing, caregiver management, client relations, operations, and business software.
2. Operations/Training Manual
   At the start of training, AmeriCare provides a main Operations/Training Manual, which includes mandatory and suggested standards and procedures. Franchisees are required to keep this manual up to date and operate in accordance with any revisions issued by the franchisor.
3. Additional Training and Support
   AmeriCare may offer optional additional training during the term of the agreement, with attendance sometimes made mandatory. Area representatives are also responsible for providing initial training to new franchisees in their territories, similar to the training they received from AmeriCare, and for offering ongoing advice and quarterly on-site visits.

Territory Protection

AmeriCare grants its franchisees an exclusive territory, typically defined by zip codes, where no other AmeriCare franchises will be placed. This exclusivity includes protection from the franchisor and its affiliates selling goods or services in the territory through alternative channels like the internet or direct marketing.

The franchisee’s right to exclusivity is contingent upon meeting a development schedule, such as opening a set number of units over time.,If a franchisee fails to meet the agreed development milestones, AmeriCare may revoke the right to sell new franchises in the area, though the franchisee retains the right to operate existing units.

Additionally, franchisees are not allowed to solicit or accept business from outside their territory without permission, reinforcing the boundaries of their protected area. AmeriCare also commits to defending its trademarks and cooperating with franchisees in case of infringement issues within the territory.