Home Care for the 21st Century is a senior-care franchise that enables entrepreneurs to deliver comprehensive in-home services to older adults. The brand was founded in 1994 and is headquartered in Bradenton, Florida. It began franchising its business model in 2019, offering a formal opportunity for owners to enter the senior-care industry.

The franchise sells a broad spectrum of services including companion care, personal care, private service provision, skilled Medicare services, hospice care, medical staffing, non-emergency transportation and equipment provision.

Recognizing that each senior has unique needs, the brand offers eight distinct business models to provide flexibility for franchisees. This breadth of services allows operators to tailor their offerings and diversify their revenue streams.

What sets Home Care for the 21st Century apart is its strong belief that seniors fare better at home in familiar surroundings, and its full-service model backed by professional support and 24-hour service options.

Training

Home Care for the 21st Century provides a robust and multi-faceted training system designed to prepare franchisees and their staff for both pre-opening and ongoing operations. The training combines classroom instruction, practical experience, and ongoing development programs to ensure compliance with brand and healthcare industry standards.

1. Initial Training Program: The franchisor conducts an initial training session for the Principal Executive and up to three employees at its headquarters or a designated location. This program is free of charge, though franchisees cover travel and lodging expenses.
2. Home Care University: This ongoing training platform covers personal and companion care, home healthcare (including skilled nursing), and hospice services. Seminars are typically three days long and rotate monthly to provide quarterly coverage of key topics.
3. Pre-Opening Support: The franchisor assists in reviewing the franchisee’s business plan, offers financial projection guidance, and helps with the market introduction plan.
4. Post-Opening Training: Additional training may be required after opening, covering software use, staff certification, compliance, and operational updates.
5. Employee Training Programs: The franchisor may require franchisees to train employees using approved methods and provide training materials as needed.

Territory Protection

Home Care for the 21st Century offers its franchisees an exclusive territory, typically mapped based on market research, census data, and local demographics. The territory is often designed to include a population of approximately 60,000 seniors aged 65 or older.

Within this defined area, the franchisor will not establish or authorize another franchise or company-owned outlet under the same or similar trademarks. Despite this exclusivity, there are important limitations. If a franchisee fails to offer specific services, cannot meet client demand, or defaults on their agreement, the franchisor may authorize others to operate within that territory.

Additionally, the franchisor reserves the right to use alternative distribution channels such as the internet, telemarketing, or catalog sales to offer different services or operate under different trademarks within the protected area.