Home Instead: Revolutionizing In-Home Senior Care Worldwide

Home Instead Senior Care is a global leader in the home care industry, specializing in providing compassionate in-home care services for aging adults. Founded in 1994 by Paul and Lori Hogan in Omaha, Nebraska, Home Instead has grown significantly, now boasting over 1,200 franchises in 13 countries. 

The franchise began offering opportunities to entrepreneurs in 1995 and has since established itself as a trusted name in senior care, helping older adults live independently in their own homes.

Home Instead offers a wide range of services, including personal care, companionship, Alzheimer's and dementia care, and other specialized services tailored to the needs of seniors. 

The franchise differentiates itself through its unique combination of high-touch care and cutting-edge technology, especially since its partnership with Honor in 2021. This partnership has allowed Home Instead to enhance its service delivery with the Honor Care Platform, which streamlines operations and improves the quality of care provided to clients.

Training 

Home Instead Senior Care Franchise provides a comprehensive training program designed to ensure franchisees are well-prepared to deliver high-quality care and successfully manage their business. The training covers several critical areas:

1. Initial Training Program: New franchisees participate in a multi-phase training program at the Home Instead Global Headquarters in Omaha, Nebraska. This initial training includes classroom instruction and hands-on learning, covering topics such as the Home Instead business model, caregiver recruitment and retention, client care protocols, and operational procedures. This foundational training ensures that franchisees understand how to maintain the high standards of care that Home Instead is known for.
2. Ongoing Support and Continuing Education: After the initial training, franchisees receive ongoing support through various channels, including online resources, webinars, and regional meetings. Home Instead also provides access to a dedicated support team that offers guidance on marketing, financial management, and technology. Franchisees are encouraged to engage in continuing education opportunities to stay updated on the latest industry trends and best practices.
3. Honor Care Platform Training: Since partnering with Honor, Home Instead has integrated the Honor Care Platform into its operations, which helps streamline business processes and enhance care delivery. Franchisees receive training on how to use this technology effectively to manage caregiver schedules, client interactions, and other key aspects of the business, allowing them to focus more on providing quality care to their client

Territory Protection

Home Instead Senior Care franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive territory where no other Home Instead franchise can operate, ensuring that they have the full market potential within their designated area. 

This protection allows franchisees to build their client base and grow their business without the concern of competition from within the same brand.

The specific size and boundaries of the territory are determined based on various factors such as population density and market demand for senior care services.