Home Instead Senior Care

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Senior Care
In-home care

Home Instead Senior Care

Senior Care
In-home care

Home Instead Senior Care Franchise FDD, Costs & Fees (2025)

Home Instead Senior Care specializes in non-medical in-home care services for seniors, offering personalized assistance with daily activities, companionship, and respite care to support aging individuals and their families.

Home Instead Senior Care is a global leader in the home care industry, specializing in providing compassionate in-home care services for aging adults. Founded in 1994 by Paul and Lori Hogan in Omaha, Nebraska, Home Instead has grown significantly, now boasting over 1,200 franchises in 13 countries. 

The franchise began offering opportunities to entrepreneurs in 1995 and has since established itself as a trusted name in senior care, helping older adults live independently in their own homes.

Home Instead offers a wide range of services, including personal care, companionship, Alzheimer's and dementia care, and other specialized services tailored to the needs of seniors. 

The franchise differentiates itself through its unique combination of high-touch care and cutting-edge technology, especially since its partnership with Honor in 2021.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Fee $54,000
Operating Software – 3 months $0 - $500
Training and Living Expenses while Training $1,000 - $1,500
Real Estate & Expenses $1,500 - $3,500
Equipment $3,000 - $5,000
Signs $1,000 - $5,000
Miscellaneous Opening Costs, including insurance deposit $10,000 - $20,000
Inventory $1,000 - $2,000
Advertising – 3 Months $1,000 - $5,000
Additional Funds – 6 Months $40,000 - $60,000
Total $112,500 - $156,500
Type of Expenditure Amount
Initial Fee $54,000
Operating Software – 3 months $0 - $500
Training and Living Expenses while Training $1,000 - $1,500
Real Estate & Expenses $1,500 - $3,500
Equipment $3,000 - $5,000
Signs $1,000 - $5,000
Miscellaneous Opening Costs, including insurance deposit $10,000 - $20,000
Inventory $1,000 - $2,000
Advertising – 3 Months $1,000 - $5,000
Additional Funds – 6 Months $40,000 - $60,000
Total $112,500 - $156,500

Franchise Disclosure Document

Number of units

Training 

Home Instead Senior Care Franchise provides a comprehensive training program designed to ensure franchisees are well-prepared to deliver high-quality care and successfully manage their business. The training covers several critical areas:

  1. Initial Training Program: New franchisees participate in a multi-phase training program at the Home Instead Global Headquarters in Omaha, Nebraska. This initial training includes classroom instruction and hands-on learning, covering topics such as the Home Instead business model, caregiver recruitment and retention, client care protocols, and operational procedures. This foundational training ensures that franchisees understand how to maintain the high standards of care that Home Instead is known for.
  2. Ongoing Support and Continuing Education: After the initial training, franchisees receive ongoing support through various channels, including online resources, webinars, and regional meetings. Home Instead also provides access to a dedicated support team that offers guidance on marketing, financial management, and technology. Franchisees are encouraged to engage in continuing education opportunities to stay updated on the latest industry trends and best practices.
  3. Honor Care Platform Training: Since partnering with Honor, Home Instead has integrated the Honor Care Platform into its operations, which helps streamline business processes and enhance care delivery. Franchisees receive training on how to use this technology effectively to manage caregiver schedules, client interactions, and other key aspects of the business, allowing them to focus more on providing quality care to their client

Territory Protection

Home Instead Senior Care franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive territory where no other Home Instead franchise can operate, ensuring that they have the full market potential within their designated area. 

This protection allows franchisees to build their client base and grow their business without the concern of competition from within the same brand.

The specific size and boundaries of the territory are determined based on various factors such as population density and market demand for senior care services.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
1995
Franchisees

?

614
+
1%
1%
Franchise fee

?

$54,000
Investment

?

$113,000 - $157,000
Revenue (AUV)

?

Undisclosed
Upgrade

$2,094,000

+
9.5%
9.5%
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

Home Instead Senior Care

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

614

New
+
1%
1%

$54,000

$113,000

$157,000

n.a.

$2,094,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
86%
86%

$69,500

$40,000

$290,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

180

New
+
49%
49%

$55,000

$95,000

$172,000

n.a.

$1,010,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

224

New
+
1%
1%

$50,000

$122,000

$178,000

n.a.

$728,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

57

New
+
12%
12%

$49,000

$97,000

$149,000

n.a.

$921,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
1%
1%

$51,950

$125,000

$171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,500

$64,000

$93,000

n.a.

$801,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

238

New
+
22%
22%

$50,000

$127,000

$219,000

n.a.

$1,134,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
1700%
1700%

$59,500

$150,000

$280,000

n.a.

$1,012,000

$xxx,xxx

35.2%

xx%

n.a.

14.9%

xx%

n.a.

32

New
+
78%
78%

$49,500

$90,000

$168,000

n.a.

$1,069,000

$xxx,xxx

46.5%

xx%

n.a.

14.1%

xx%

n.a.

4

New
+
n.a.
n.a.

$50,000

$255,000

$1,346,000

n.a.

$873,000

$xxx,xxx

40.5%

xx%

n.a.

17.9%

xx%

n.a.

6

New
+
-14%
-14%

$44,500

$52,000

$238,000

n.a.

$1,249,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$129,000

$319,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
42%
42%

$49,500

$95,000

$171,000

n.a.

$367,000

$xxx,xxx

n.a.

xx%

n.a.

27.6%

xx%

n.a.

6

New
+
0%
0%

$60,000

$158,000

$313,000

n.a.

$435,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

550

New
+
21%
21%

$52,500

$78,000

$159,000

n.a.

$986,000

$xxx,xxx

52.0%

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$100,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
46%
46%

$72,000

$119,000

$216,000

n.a.

$325,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
30%
30%

$49,000

$219,000

$324,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
25%
25%

$49,500

$82,000

$132,000

n.a.

$550,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$1,015,000

$xxx,xxx

40.2%

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
100%
100%

$60,000

$112,000

$199,000

n.a.

$204,000

$xxx,xxx

41.1%

xx%

n.a.

n.a.

xx%

n.a.

248

New
+
14%
14%

$59,000

$73,000

$164,000

n.a.

$806,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
0%
0%

$39,500

$99,000

$208,000

n.a.

$195,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
32%
32%

$55,000

$106,000

$226,000

n.a.

$332,000

$xxx,xxx

48.2%

xx%

n.a.

14.1%

xx%

n.a.

13

New
+
160%
160%

$49,000

$92,000

$137,000

n.a.

$528,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
67%
67%

$60,000

$385,000

$462,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
250%
250%

$32,500

$43,000

$102,000

n.a.

$523,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
0%
0%

$47,500

$86,000

$110,000

n.a.

$1,059,000

$xxx,xxx

50.6%

xx%

n.a.

25.1%

xx%

n.a.

13

New
+
63%
63%

$47,500

$91,000

$133,000

n.a.

$557,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
500%
500%

$52,000

$99,000

$164,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
6%
6%

$19,750 - $39,750

$33,000

$58,000

n.a.

$684,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
50%
50%

$49,500

$111,000

$166,000

n.a.

$1,443,000

$xxx,xxx

34.2%

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
57%
57%

$49,700

$93,000

$205,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

344

New
+
13%
13%

$49,900

$36,000

$163,000

n.a.

$562,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
9%
9%

$49,500

$92,000

$165,000

n.a.

$1,342,000

$xxx,xxx

44.4%

xx%

n.a.

n.a.

xx%

n.a.

114

New
+
20%
20%

$49,500

$100,000

$181,000

n.a.

$1,328,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$80,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
13%
13%

$55,000

$149,000

$201,000

n.a.

$1,312,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

202

New
+
19%
19%

$55,000

$95,000

$177,000

n.a.

$734,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

122

New
+
56%
56%

$49,500

$54,000

$234,000

n.a.

$747,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

176

New
+
18%
18%

$55,000

$117,000

$305,000

n.a.

$1,392,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

EPAGA Home Care

EPAGA Home Care is a home health franchise offering non-medical home care, personal assistance, and companion services, serving seniors and individuals needing daily support, and known for caregiver matching, local community focus, and operational training.

Franchisees

?

1
+
0%
0%
Investment

?

$99,000 - $208,000
Senior Care
In-home care

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000
Senior Care
In-home care

Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000
Senior Care
In-home care

Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
In-home care

Signal Health Group

Signal Health Group delivers in-home care services, specializing in medical and non-medical support for seniors. Their team ensures compassionate care for those in need of personalized healthcare assistance.

Franchisees

?

13
+
86%
86%
Investment

?

$40,000 - $290,000
Senior Care
In-home care

One You Love Homecare

One You Love Homecare provides in-home senior care services, helping families care for loved ones. Franchisees receive training, marketing support, and operational guidance to grow their business in the senior care market.

Franchisees

?

17
+
42%
42%
Investment

?

$95,000 - $171,000
Senior Care
In-home care
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