Groutsmith specializes in tile and grout cleaning, repair, and restoration services, helping homeowners maintain beautiful and durable tiled surfaces.
KEY FRANCHISE STATS
Franchisees
?
49
+
-2%
-2%
Franchise fee
?
$19,900
Investment
?
$27,000 - $34,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Groutsmith is a leading grout and tile cleaning, restoration, and repair brand founded in 1992 by Jonathan Smith in Sarasota, Florida. Based in Sarasota, FL, Groutsmith Franchising, Inc. operates from its corporate headquarters at 6341 Porter Road, Suite 11.
The brand began developing proprietary tile and grout restoration processes immediately upon its founding and launched its official franchise program shortly thereafter to meet growing demand for professional services.
Groutsmith offers comprehensive services including expert cleaning, repair, sealing, and restoration of tile and grout surfaces in both residential and commercial settings.
Franchisees use the company’s trademarked processes and a proprietary line of cleaning products designed to restore flooring faster and more affordably than conventional methods.
Initial investment
The initial investment required for a Groutsmith franchise is
$27,000 - $34,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise Fee
$19,900
Start-up Package
$0
Expenses during Training
$200 to $1,500
Advertising (3 Months)
$6,000
Vehicle (3 months)
$0 to $2,000
Vehicle Insurance
$300 to $1,000
Liability Insurance
$300 to $1,000
Additional Funds (3 months)
$600 to $3,000
Total
$27,300 to $34,400
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Type of Expenditure
Amount
Franchise Fee
$19,900
Start-up Package
$0
Expenses during Training
$200 to $1,500
Advertising (3 Months)
$6,000
Vehicle (3 months)
$0 to $2,000
Vehicle Insurance
$300 to $1,000
Liability Insurance
$300 to $1,000
Additional Funds (3 months)
$600 to $3,000
Total
$27,300 to $34,400
Franchise Disclosure Document
Below is Groutsmith's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Groutsmith had 50 total units in 2023, of which 49 were franchised-owned and 1 company-owned.
Groutsmith Franchising provides an extensive training program to ensure new franchisees are well-prepared to operate their business. The following numbered programs summarize the training offerings:
Initial Training Program: This mandatory training spans approximately 80 hours over 9 to 10 days, conducted at the company's location in Sarasota, Florida or another approved site. The program includes both classroom instruction and field training at actual customer locations, covering topics like sales and marketing, local advertising, customer service, job estimating, service execution, troubleshooting, product usage, bookkeeping, and applicable laws.
Supplemental Services Training: Franchisees who have operated their business for at least six months and are in good standing may request training in additional services. This training is subject to a separate fee and includes all travel and lodging costs.
Ongoing and Refresher Training: The franchisor may require attendance at periodic training or support sessions throughout the term of the franchise. These are generally conducted quarterly via phone or teleconference and last about an hour.
Territory Protection
Groutsmith Franchising provides its franchisees with an exclusive territory, typically defined by a target of 125,000 owner-occupied households. This territory is outlined in the franchise agreement and supported by a designated map, and franchisees are authorized to offer and perform services only within this area.
While the franchisor retains the right to operate or license other franchises outside the assigned territory, it will not place another franchise or company-owned location within the franchisee's designated area as long as the franchisee remains in compliance.
Territory protection does come with exceptions. Franchisees are restricted from soliciting or advertising outside of their territory, but they may service customers in other areas if those customers are referrals from acquaintances or personal connections.
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