Founded in 1930 by Irl Marshall Sr., Duraclean began as "The Home Service Co." in Arlington Heights, Illinois. Marshall was inspired to create better cleaning methods after his wife voiced dissatisfaction with traditional rug cleaning.
His innovations in carpet and upholstery care quickly set the company apart, and by 1945, Duraclean had launched its franchise model, establishing a national presence as a trusted provider of cleaning services.
Headquartered in Arlington Heights, Illinois, Duraclean International, Inc. offers a wide range of services that cater to both residential and commercial clients. These services include carpet and upholstery cleaning, water and fire damage restoration, mold remediation, dryer vent and air duct cleaning, tile and grout cleaning, and biohazard cleanup.
What makes Duraclean stand out is its deep commitment to franchisee support and training. New owners receive comprehensive initial training and ongoing education to keep up with the latest industry standards and technologies. The brand’s "Forever Support" model ensures franchisees have access to help 24/7, 365 days a year.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
DuraClean provides a comprehensive training program to its franchisees through a mix of materials, workshops, and ongoing support. Here are the types of training offered by the franchisor:
DuraClean assigns each franchisee a Primary Marketing Area based on local demographics and market potential. However, this territory is non-exclusive, meaning Duraclean and other franchisees may also operate within it.
While Duraclean aims to avoid overlap where an existing franchisee is active and growing, it reserves the right to compete in the same area and use other sales channels like online or telemarketing.
KEY FRANCHISE STATS
All you need to know about this franchise
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DuraClean Restoration
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