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Founded in 1930 by Irl Marshall Sr., Duraclean began as "The Home Service Co." in Arlington Heights, Illinois. Marshall was inspired to create better cleaning methods after his wife voiced dissatisfaction with traditional rug cleaning.
His innovations in carpet and upholstery care quickly set the company apart, and by 1945, Duraclean had launched its franchise model, establishing a national presence as a trusted provider of cleaning services.
Headquartered in Arlington Heights, Illinois, Duraclean International, Inc. offers a wide range of services that cater to both residential and commercial clients. These services include carpet and upholstery cleaning, water and fire damage restoration, mold remediation, dryer vent and air duct cleaning, tile and grout cleaning, and biohazard cleanup.
What makes Duraclean stand out is its deep commitment to franchisee support and training. New owners receive comprehensive initial training and ongoing education to keep up with the latest industry standards and technologies. The brand’s "Forever Support" model ensures franchisees have access to help 24/7, 365 days a year.
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DuraClean provides a comprehensive training program to its franchisees through a mix of materials, workshops, and ongoing support. Here are the types of training offered by the franchisor:
DuraClean assigns each franchisee a Primary Marketing Area based on local demographics and market potential. However, this territory is non-exclusive, meaning Duraclean and other franchisees may also operate within it.
While Duraclean aims to avoid overlap where an existing franchisee is active and growing, it reserves the right to compete in the same area and use other sales channels like online or telemarketing.
Below are some of
DuraClean Restoration
key competitors in the
Restoration/Disaster
sector.

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Preservan is a home-services franchise offering wood rot repair, preservation, and moisture-control solutions, serving homeowners, property managers, and realtors needing cost-effective repairs, and known for minimally invasive treatments, friendly technicians, and a conscious approach that restores instead of replacement.
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Disaster Blaster is a home-restoration franchise offering water-fire-mold damage remediation and reconstruction services, serving homeowners and commercial property managers, and known for rapid-response model, certified technicians and strong back-office support.
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Archive Contents Restoration is a disaster-restoration franchise offering archival, document-and-media preservation and environmental-remediation services, serving institutions and businesses safeguarding assets, and known for niche expertise and B2B support.
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Evans Garment Restoration is a specialized restoration franchise offering fabric and textile restoration, wedding-gown preservation, and damage repair services, serving homeowners and institutions, and known for expert craftsmanship, trained technicians, and premium restoration support.
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Martindale Pinnacle Construction is a construction & restoration franchise offering general contracting, remodeling, and disaster restoration services, serving residential and commercial clients, and known for strong technical systems, project management support, and structured growth model.
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Mastertech Franchise Systems is a restoration and remediation franchise offering mold removal, water damage restoration, and biohazard cleanup services with certified professionals.
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