FIRE Fitness Camp

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FIRE Fitness Camp

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Fitness Studios

FIRE Fitness Camp Franchise FDD, Costs & Fees (2025)

FIRE Fitness Camp is a fitness franchise providing high-intensity interval training (HIIT) workouts, promoting strength, endurance, and overall fitness in a supportive group environment.

FIRE Fitness Camp is a boot-camp style fitness franchise founded in 2014, based in Plover, Wisconsin. The first studio opened there in 2014, and the brand’s corporate headquarters remains in Stevens Point, Wisconsin.

It launched its franchise system in early 2019 under the legal entity FIRE Fitness Affiliation, LLC. FIRE offers 30-minute, high-intensity group personal training sessions focused on functional, resistance, and cardio exercises.

Its trademarked Marvelous Motivation system and certified COFE coaches deliver structured circuits, supersets, compound movements, and real-time heart-rate tracking via MyZone.

FIRE differentiates itself with efficient 30-minute workouts, a proprietary motivation system, and a premium customer experience—helping it grow to over 20 locations and become Wisconsin’s fastest-growing boot-camp franchise.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,995 - $49,995
Travel & Living Expenses While Attending Initial Training $250 - $1,250
Leasehold Improvements $2,500 - $220,000
Rent & Security Deposit $3,000 - $9,000
Computer System and Software $1,895 - $2,995
Furniture, Fixtures and Equipment $38,135 - $42,813
Signs $2,500 - $15,000
Licenses $200 - $600
Grand Opening Advertising $1,000 - $5,000
Opening Inventory and Promotional Items $4,500 - $5,000
Business Insurance $600 - $1,200
Additional Funds (3 months) $10,000 - $30,000
Total $114,575 - $382,853
Type of Expenditure Amount
Initial Franchise Fee $49,995 - $49,995
Travel & Living Expenses While Attending Initial Training $250 - $1,250
Leasehold Improvements $2,500 - $220,000
Rent & Security Deposit $3,000 - $9,000
Computer System and Software $1,895 - $2,995
Furniture, Fixtures and Equipment $38,135 - $42,813
Signs $2,500 - $15,000
Licenses $200 - $600
Grand Opening Advertising $1,000 - $5,000
Opening Inventory and Promotional Items $4,500 - $5,000
Business Insurance $600 - $1,200
Additional Funds (3 months) $10,000 - $30,000
Total $114,575 - $382,853

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2019
Franchisees

?

23
+
-4%
-4%
Franchise fee

?

$49,995
Investment

?

$115,000 - $383,000
Revenue (AUV)

?

Undisclosed
Upgrade

$254,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Upgrade
Passive investment

?

Upgrade
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Competitors

Below are some of

FIRE Fitness Camp

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

23

New
+
-4%
-4%

$49,995

$115,000

$383,000

n.a.

$254,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,000

$224,000

$385,000

n.a.

$596,000

$xxx,xxx

94.4%

xx%

n.a.

35.8%

xx%

n.a.

5251

New
+
-5%
-5%

$1,250

$2,000

$41,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

xx%

n.a.

154

New
+
-39%
-39%

$50,000

$72,000

$101,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

356

New
+
13%
13%

$60,000

$282,000

$645,000

n.a.

$638,000

$xxx,xxx

n.a.

xx%

n.a.

15.0%

xx%

n.a.

127

New
+
61%
61%

$39,250

$481,000

$933,000

n.a.

$626,000

$xxx,xxx

n.a.

xx%

n.a.

20.0%

xx%

n.a.

25

New
+
-39%
-39%

$39,500

$268,000

$421,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
22%
22%

$40,000

$240,000

$465,000

n.a.

$295,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
52%
52%

$50,000

$296,000

$583,000

n.a.

$455,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$45,000

$356,000

$512,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1029

New
+
37%
37%

$65,000

$385,000

$839,000

n.a.

$969,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$50,000

$276,000

$535,000

n.a.

$590,000

$xxx,xxx

96.5%

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
213%
213%

$49,500

$282,000

$815,000

n.a.

$631,000

$xxx,xxx

96.0%

xx%

n.a.

25.9%

xx%

n.a.

712

New
+
76%
76%

$19,950

$252,000

$1,182,000

n.a.

$291,000

$xxx,xxx

93.4%

xx%

n.a.

16.1%

xx%

n.a.

192

New
+
21%
21%

$60,000

$529,000

$826,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
-3%
-3%

$42,500

$304,000

$511,000

n.a.

$353,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

81

New
+
-6%
-6%

$29,000

$2,037,000

$3,242,000

n.a.

$977,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
150%
150%

$65,000

$396,000

$636,000

n.a.

$45,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
164%
164%

$60,000

$400,000

$496,000

n.a.

$291,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

617

New
+
-1%
-1%

$60,000

$314,000

$629,000

n.a.

$345,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
0%
0%

$49,000

$384,000

$631,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

82

New
+
19%
19%

$60,000

$328,000

$491,000

n.a.

$255,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
325%
325%

$39,950

$235,000

$699,000

n.a.

$185,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

14

New
+
133%
133%

$40,000

$228,000

$676,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$50,000

$393,000

$893,000

n.a.

$882,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$40,000

$302,000

$503,000

n.a.

$486,000

$xxx,xxx

98.3%

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
1400%
1400%

$60,000

$213,000

$528,000

n.a.

$422,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
500%
500%

$30,000

$399,000

$735,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

234

New
+
5%
5%

$50,000

$71,000

$252,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

49

New
+
-26%
-26%

$49,500

$480,000

$790,000

n.a.

$562,000

$xxx,xxx

97.0%

xx%

n.a.

39.0%

xx%

n.a.

12

New
+
n.a.
n.a.

$60,000

$413,000

$807,000

n.a.

$924,000

$xxx,xxx

76.2%

xx%

n.a.

30.7%

xx%

n.a.

3

New
+
-63%
-63%

$20,000

$185,000

$278,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

751

New
+
3%
3%

$60,000

$349,000

$786,000

n.a.

$407,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

44

New
+
100%
100%

$60,000

$266,000

$645,000

n.a.

$433,000

$xxx,xxx

94.4%

xx%

n.a.

24.9%

xx%

n.a.

49

New
+
2350%
2350%

$60,000

$510,000

$1,204,000

n.a.

$329,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

84

New
+
147%
147%

$60,000

$510,000

$1,141,000

n.a.

$397,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
300%
300%

$45,000

$271,000

$518,000

n.a.

$261,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

246

New
+
25%
25%

$30,000 - $55,000

$301,000

$670,000

n.a.

$588,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

211

New
+
-4%
-4%

$10,495

$3,000

$29,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$60,000

$344,000

$782,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

19

New
+
111%
111%

$42,500

$513,000

$833,000

n.a.

$370,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

151

New
+
20%
20%

$50,000

$279,000

$556,000

n.a.

$335,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

28

New
+
47%
47%

$45,000

$145,000

$343,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
300%
300%

$52,000

$463,000

$877,000

n.a.

$993,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

202

New
+
-25%
-25%

$54,600

$212,000

$389,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

189

New
+
-24%
-24%

$60,000

$411,000

$1,110,000

n.a.

$407,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

76

New
+
-27%
-27%

$49,500

$349,000

$472,000

n.a.

$455,000

$xxx,xxx

96.7%

xx%

n.a.

19.1%

xx%

n.a.

41

New
+
11%
11%

$55,000

$300,000

$674,000

n.a.

$342,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

FIRE Fitness Camp delivers a comprehensive, structured training program to equip franchisees and their teams for successful operation:

  1. Initial Training Program: This includes online modules hosted on the FIRE Fitness Franchise site, content in the Brand Standards Manual, and scheduled webinars with the Coaching Team. The program is mandatory for General Fitness Managers, Fitness Trainers, and Principal Equity Owners, and must be completed before the business opens.
  2. Sales and Coach Training: At least one Principal Equity Owner must attend both Sales and Coach Training sessions. The franchise waives the fee for the initial two attendees in each session but charges additional fees for extra participants.
  3. Certification of FIRE Education (C.O.F.E.): Any new trainers or fitness staff must complete this certification before conducting sessions. It ensures consistency in delivery across all franchise locations.
  4. Post-Opening Training and Support: Franchisees receive ongoing access to phone and email assistance and may request additional visits from the franchisor’s team. Follow-up training programs, conferences, or seminars may be required, with additional daily fees applied.

Territory Protection

FIRE Fitness provides franchisees with a Protected Territory, which is mutually defined during the site selection process and documented in the Franchise Agreement. This territory is typically based on demographic research and may include anything from a street address to a zip code or broader area, depending on location density.

While franchisees are granted protection from other FIRE Fitness Camps being established within their territory, this does not equate to an exclusive territory. Franchisees are restricted from marketing or conducting business within another franchisee’s Protected Territory without permission.

Competitors

JETSET pilates

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.

Franchisees

?

12
+
n.a.
n.a.
Investment

?

$413,000 - $807,000
Fitness
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Iron Bodyfit

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$276,000 - $535,000
Fitness
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Purvelo

Purvelo is a rhythm-based indoor cycling franchise that combines high-energy workouts with music-driven experiences to create an immersive fitness environment.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$356,000 - $512,000
Fitness
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Red Effect Infrared Fitness

Red Effect Infrared Fitness is a fitness studio franchise that incorporates infrared heat technology into workouts to enhance endurance, recovery, and calorie burn.

Franchisees

?

3
+
-63%
-63%
Investment

?

$185,000 - $278,000
Fitness
Fitness Studios

Volofit

Volofit is a fitness franchise offering high-intensity interval training (HIIT) workouts designed to improve strength, endurance, and overall fitness.

Franchisees

?

6
+
500%
500%
Investment

?

$399,000 - $735,000
Fitness
Fitness Studios

Curves

Curves is a fitness franchise that offers 30-minute strength training and cardio workouts designed for women in a supportive and welcoming environment.

Franchisees

?

154
+
-39%
-39%
Investment

?

$72,000 - $101,000
Fitness
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