Discover Strength

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Discover Strength

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Fitness Studios

Discover Strength Franchise FDD, Costs & Fees (2025)

Discover Strength offers evidence-based strength training programs in a one-on-one or small group setting, focusing on maximizing results in a minimal amount of time.

Founded in 2006 and based in St. Louis Park, Minnesota, Discover Strength is a boutique fitness brand known for its focus on evidence-based, personalized strength training programs.

The brand delivers 30-minute strength workouts twice a week, guided by trained exercise physiologists, providing an efficient solution for busy individuals who want maximum fitness results in minimal time.

In 2020, Discover Strength launched its franchise program, expanding its reach with a model built on proven scientific principles rather than passing fitness fads. This commitment to research-based training has helped set the brand apart in a crowded market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $52,000
Rent (3 months) $18,000 – $36,000
Lease, Utility, and Security Deposits $0 – $10,000
Design and Architectural Fees $7,000 – $20,000
Leasehold Improvements $175,000 – $480,000
Equipment $156,000 – $172,000
Fixtures & Furniture $6,000 – $9,000
Supplies $3,000 – $5,000
Management System and Designated Software $3,000 – $5,000
Signage $15,000 – $30,000
Training Expenses $2,000 – $8,000
Opening Advertising and Promotion $10,000 – $18,000
Licenses, Permits, and Professional Fees $3,000 – $5,000
Insurance $3,000 – $7,000
Additional Funds – 3 months $10,000 – $20,000
TOTAL ESTIMATED INITIAL INVESTMENT $463,000 – $877,000

‍

‍

Type of Expenditure Amount
Initial Franchise Fee $52,000
Rent (3 months) $18,000 – $36,000
Lease, Utility, and Security Deposits $0 – $10,000
Design and Architectural Fees $7,000 – $20,000
Leasehold Improvements $175,000 – $480,000
Equipment $156,000 – $172,000
Fixtures & Furniture $6,000 – $9,000
Supplies $3,000 – $5,000
Management System and Designated Software $3,000 – $5,000
Signage $15,000 – $30,000
Training Expenses $2,000 – $8,000
Opening Advertising and Promotion $10,000 – $18,000
Licenses, Permits, and Professional Fees $3,000 – $5,000
Insurance $3,000 – $7,000
Additional Funds – 3 months $10,000 – $20,000
TOTAL ESTIMATED INITIAL INVESTMENT $463,000 – $877,000

‍

‍

Franchise Disclosure Document

Number of units

Training

Discover Strength provides several structured training programs to its franchisees to ensure operational excellence:

  1. Initial Training Program
    Before opening, the General Manager—and if not a Principal Owner, then also a Principal Owner—must attend and complete the initial training program. This is held at the training center in St. Louis Park, Minnesota, or another designated location, and may run over 10 consecutive days or split sessions, covering operations, equipment use, and client service.
  2. On-Site Opening Support
    Around the studio’s opening, Discover Strength sends at least one representative for 2–3 days to assist with initial operations, ensuring the team properly implements standards and procedures.
  3. Annual Essentials Training
    An annual “Essentials Training” is held to refine and update key skills, helping maintain consistent service quality across locations.

Territory Protection

Discover Strength offers its franchisees a “Protected Territory,” which is formalized once the studio location is approved and documented in the franchise agreement. This territory typically covers a specific geographic area, and during the agreement term, Discover Strength will not operate or license another studio within it.

However, franchisees must meet minimum annual sales targets to maintain this protection, or the franchisor may reduce the territory or even terminate the agreement. While Discover Strength provides some territorial protection, it reserves broad rights outside that area.

The franchisor may operate or license other Discover Strength businesses outside the Protected Territory and can promote or sell services and products anywhere, including online or through national channels.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2020
Franchisees

?

8
+
300%
300%
Franchise fee

?

$52,000
Investment

?

$463,000 - $877,000
Revenue (AUV)

?

Undisclosed
Upgrade

$993,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

Yes
Upgrade
Yes
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Competitors

Below are some of

Discover Strength

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

8

New
+
300%
300%

$52,000

$463,000

$877,000

n.a.

$993,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

202

New
+
-25%
-25%

$54,600

$212,000

$389,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
52%
52%

$50,000

$296,000

$583,000

n.a.

$455,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5251

New
+
-5%
-5%

$1,250

$2,000

$41,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

xx%

n.a.

154

New
+
-39%
-39%

$50,000

$72,000

$101,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

84

New
+
147%
147%

$60,000

$510,000

$1,141,000

n.a.

$397,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

712

New
+
76%
76%

$19,950

$252,000

$1,182,000

n.a.

$291,000

$xxx,xxx

93.4%

xx%

n.a.

16.1%

xx%

n.a.

25

New
+
213%
213%

$49,500

$282,000

$815,000

n.a.

$631,000

$xxx,xxx

96.0%

xx%

n.a.

25.9%

xx%

n.a.

25

New
+
-39%
-39%

$39,500

$268,000

$421,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

127

New
+
61%
61%

$39,250

$481,000

$933,000

n.a.

$626,000

$xxx,xxx

n.a.

xx%

n.a.

20.0%

xx%

n.a.

2

New
+
n.a.
n.a.

$50,000

$237,000

$954,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$50,000

$393,000

$893,000

n.a.

$882,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

41

New
+
11%
11%

$55,000

$300,000

$674,000

n.a.

$342,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
1200%
1200%

$60,000

$278,000

$681,000

n.a.

$887,000

$xxx,xxx

n.a.

xx%

n.a.

41.3%

xx%

n.a.

2

New
+
n.a.
n.a.

$50,000

$276,000

$535,000

n.a.

$590,000

$xxx,xxx

96.5%

xx%

n.a.

n.a.

xx%

n.a.

23

New
+
-4%
-4%

$49,995

$115,000

$383,000

n.a.

$254,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
-20%
-20%

$50,000

$463,000

$931,000

n.a.

$1,880,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
164%
164%

$60,000

$400,000

$496,000

n.a.

$291,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
n.a.
n.a.

$60,000

$413,000

$807,000

n.a.

$924,000

$xxx,xxx

76.2%

xx%

n.a.

30.7%

xx%

n.a.

192

New
+
21%
21%

$60,000

$529,000

$826,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

234

New
+
5%
5%

$50,000

$71,000

$252,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

76

New
+
-27%
-27%

$49,500

$349,000

$472,000

n.a.

$455,000

$xxx,xxx

96.7%

xx%

n.a.

19.1%

xx%

n.a.

73

New
+
-3%
-3%

$42,500

$304,000

$511,000

n.a.

$353,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
22%
22%

$40,000

$240,000

$465,000

n.a.

$295,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
-63%
-63%

$20,000

$185,000

$278,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

356

New
+
13%
13%

$60,000

$282,000

$645,000

n.a.

$638,000

$xxx,xxx

n.a.

xx%

n.a.

15.0%

xx%

n.a.

1

New
+
n.a.
n.a.

$40,000

$302,000

$503,000

n.a.

$486,000

$xxx,xxx

98.3%

xx%

n.a.

n.a.

xx%

n.a.

751

New
+
3%
3%

$60,000

$349,000

$786,000

n.a.

$407,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

617

New
+
-1%
-1%

$60,000

$314,000

$629,000

n.a.

$345,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

211

New
+
-4%
-4%

$10,495

$3,000

$29,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$45,000

$356,000

$512,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
1400%
1400%

$60,000

$213,000

$528,000

n.a.

$422,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$49,950

$184,000

$312,000

n.a.

$91,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1029

New
+
37%
37%

$65,000

$385,000

$839,000

n.a.

$969,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

14

New
+
133%
133%

$40,000

$228,000

$676,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
500%
500%

$30,000

$399,000

$735,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
300%
300%

$45,000

$271,000

$518,000

n.a.

$261,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

28

New
+
47%
47%

$45,000

$145,000

$343,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$60,000

$344,000

$782,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

49

New
+
-26%
-26%

$49,500

$480,000

$790,000

n.a.

$562,000

$xxx,xxx

97.0%

xx%

n.a.

39.0%

xx%

n.a.

81

New
+
-6%
-6%

$29,000

$2,037,000

$3,242,000

n.a.

$977,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

49

New
+
2350%
2350%

$60,000

$510,000

$1,204,000

n.a.

$329,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
150%
150%

$65,000

$396,000

$636,000

n.a.

$45,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,000

$224,000

$385,000

n.a.

$596,000

$xxx,xxx

94.4%

xx%

n.a.

35.8%

xx%

n.a.

17

New
+
0%
0%

$49,000

$384,000

$631,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

44

New
+
100%
100%

$60,000

$266,000

$645,000

n.a.

$433,000

$xxx,xxx

94.4%

xx%

n.a.

24.9%

xx%

n.a.

246

New
+
25%
25%

$30,000 - $55,000

$301,000

$670,000

n.a.

$588,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

189

New
+
-24%
-24%

$60,000

$411,000

$1,110,000

n.a.

$407,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
325%
325%

$39,950

$235,000

$699,000

n.a.

$185,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

19

New
+
111%
111%

$42,500

$513,000

$833,000

n.a.

$370,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

151

New
+
20%
20%

$50,000

$279,000

$556,000

n.a.

$335,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

82

New
+
19%
19%

$60,000

$328,000

$491,000

n.a.

$255,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

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?

2
+
n.a.
n.a.
Investment

?

$237,000 - $954,000
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SWEAT440

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13
+
1200%
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Investment

?

$278,000 - $681,000
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Modo Yoga

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Investment

?

$463,000 - $931,000
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JETSET pilates

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$413,000 - $807,000
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Iron Bodyfit

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2
+
n.a.
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Investment

?

$276,000 - $535,000
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