Founded in 2006 and based in St. Louis Park, Minnesota, Discover Strength is a boutique fitness brand known for its focus on evidence-based, personalized strength training programs.
The brand delivers 30-minute strength workouts twice a week, guided by trained exercise physiologists, providing an efficient solution for busy individuals who want maximum fitness results in minimal time.
In 2020, Discover Strength launched its franchise program, expanding its reach with a model built on proven scientific principles rather than passing fitness fads. This commitment to research-based training has helped set the brand apart in a crowded market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Discover Strength provides several structured training programs to its franchisees to ensure operational excellence:
Discover Strength offers its franchisees a “Protected Territory,” which is formalized once the studio location is approved and documented in the franchise agreement. This territory typically covers a specific geographic area, and during the agreement term, Discover Strength will not operate or license another studio within it.
However, franchisees must meet minimum annual sales targets to maintain this protection, or the franchisor may reduce the territory or even terminate the agreement. While Discover Strength provides some territorial protection, it reserves broad rights outside that area.
The franchisor may operate or license other Discover Strength businesses outside the Protected Territory and can promote or sell services and products anywhere, including online or through national channels.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Discover Strength
key competitors in the
Fitness Studios
sector.
8
$52,000
$463,000
$877,000
n.a.
$993,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
?
?
Neighborhood Barre is a boutique fitness franchise offering low-impact barre classes and related retail, serving women and mixed-level fitness clients, and known for inclusive studios, proprietary choreography, and full-body workouts blending strength, cardio, and flexibility to deliver quick, sustainable results.
?
?
IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
?
?
The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
?
?
Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
?
?
SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
