Discover Strength offers evidence-based strength training programs in a one-on-one or small group setting, focusing on maximizing results in a minimal amount of time.
KEY FRANCHISE STATS
Franchisees
?
8
+
300%
300%
Franchise fee
?
$52,000
Investment
?
$463,000 - $877,000
Revenue (AUV)
?
Undisclosed
$993,000
+
n.a.
n.a.
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Founded in 2006 and based in St. Louis Park, Minnesota, Discover Strength is a boutique fitness brand known for its focus on evidence-based, personalized strength training programs.
The brand delivers 30-minute strength workouts twice a week, guided by trained exercise physiologists, providing an efficient solution for busy individuals who want maximum fitness results in minimal time.
In 2020, Discover Strength launched its franchise program, expanding its reach with a model built on proven scientific principles rather than passing fitness fads. This commitment to research-based training has helped set the brand apart in a crowded market.
Initial investment
The initial investment required for a Discover Strength franchise is
$463,000 - $877,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$52,000
Rent (3 months)
$18,000 – $36,000
Lease, Utility, and Security Deposits
$0 – $10,000
Design and Architectural Fees
$7,000 – $20,000
Leasehold Improvements
$175,000 – $480,000
Equipment
$156,000 – $172,000
Fixtures & Furniture
$6,000 – $9,000
Supplies
$3,000 – $5,000
Management System and Designated Software
$3,000 – $5,000
Signage
$15,000 – $30,000
Training Expenses
$2,000 – $8,000
Opening Advertising and Promotion
$10,000 – $18,000
Licenses, Permits, and Professional Fees
$3,000 – $5,000
Insurance
$3,000 – $7,000
Additional Funds – 3 months
$10,000 – $20,000
TOTAL ESTIMATED INITIAL INVESTMENT
$463,000 – $877,000
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Type of Expenditure
Amount
Initial Franchise Fee
$52,000
Rent (3 months)
$18,000 – $36,000
Lease, Utility, and Security Deposits
$0 – $10,000
Design and Architectural Fees
$7,000 – $20,000
Leasehold Improvements
$175,000 – $480,000
Equipment
$156,000 – $172,000
Fixtures & Furniture
$6,000 – $9,000
Supplies
$3,000 – $5,000
Management System and Designated Software
$3,000 – $5,000
Signage
$15,000 – $30,000
Training Expenses
$2,000 – $8,000
Opening Advertising and Promotion
$10,000 – $18,000
Licenses, Permits, and Professional Fees
$3,000 – $5,000
Insurance
$3,000 – $7,000
Additional Funds – 3 months
$10,000 – $20,000
TOTAL ESTIMATED INITIAL INVESTMENT
$463,000 – $877,000
Franchise Disclosure Document
Below is Discover Strength's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Discover Strength had 14 total units in 2024, of which 8 were franchised-owned and 6 company-owned.
Discover Strength provides several structured training programs to its franchisees to ensure operational excellence:
Initial Training Program Before opening, the General Manager—and if not a Principal Owner, then also a Principal Owner—must attend and complete the initial training program. This is held at the training center in St. Louis Park, Minnesota, or another designated location, and may run over 10 consecutive days or split sessions, covering operations, equipment use, and client service.
On-Site Opening Support Around the studio’s opening, Discover Strength sends at least one representative for 2–3 days to assist with initial operations, ensuring the team properly implements standards and procedures.
Annual Essentials Training An annual “Essentials Training” is held to refine and update key skills, helping maintain consistent service quality across locations.
Territory Protection
Discover Strength offers its franchisees a “Protected Territory,” which is formalized once the studio location is approved and documented in the franchise agreement. This territory typically covers a specific geographic area, and during the agreement term, Discover Strength will not operate or license another studio within it.
However, franchisees must meet minimum annual sales targets to maintain this protection, or the franchisor may reduce the territory or even terminate the agreement. While Discover Strength provides some territorial protection, it reserves broad rights outside that area.
The franchisor may operate or license other Discover Strength businesses outside the Protected Territory and can promote or sell services and products anywhere, including online or through national channels.
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