Poolwerx offers pool and spa maintenance services, providing expert solutions and equipment to ensure clean, healthy, and enjoyable aquatic experiences.
KEY FRANCHISE STATS
Franchisees
?
55
+
-7%
-7%
Franchise fee
?
$49,500
Investment
?
$107,000 - $407,000
Revenue (AUV)
?
Undisclosed
$363,000
+
n.a.
n.a.
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Established in Australia in 1992 by entrepreneur and CEO John O’Brien, Poolwerx has grown into a leading global franchise specializing in swimming pool maintenance, repair, and retail services. The company expanded its operations to the United States in 2015, with its U.S. headquarters located in Dallas, Texas.
Poolwerx offers a comprehensive range of services, including regular pool maintenance, equipment installation, and retail sales of pool chemicals and accessories. What sets Poolwerx apart is its commitment to professionalism and quality, providing extensive training and support to its Franchise Partners.
This dedication ensures that clients receive top-notch service from certified technicians, distinguishing Poolwerx from many small, unbranded competitors in the fragmented pool service industry.
Initial investment
The initial investment required for a Poolwerx franchise is
$107,000 - $407,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Poolwerx offers 2 types of franchises:
Franchise Type
Initial Investment
Vehicle Only (Initial Phase)
$107,250 to $164,000
Vehicle and Retail Location
$175,250 to $406,500
We are summarizing below the main costs associated with opening a Poolwerx vehicle and retail location.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$49,500
Leasehold Improvements
$10,000 - $80,000
Lease and Utility Security Deposits
$0 - $8,000
Signage
$2,000 - $20,000
Furniture and Fixtures
$40,000 - $80,000
Office Equipment and Supplies
$0 - $5,000
Hardware & Software
$2,000 - $7,000
Business Licenses & Permits
$500 - $2,000
Professional Fees
$4,000 - $7,000
Opening Inventory
$15,000 - $45,000
Business Insurance
$3,000 - $6,000
Initial Training Fee
$2,000
Cost and Living Expenses while Training
$0 - $3,000
Grand Opening Advertising
$10,000 - $25,000
Convention Fee
$3,500
Equipment used in Business Operations
$3,000 - $5,000
Uniforms
$750 - $1,500
Vehicle Cost
$5,000 - $7,000
Additional Funds
$25,000 - $50,000
Total
$175,250 - $406,500
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Poolwerx offers 2 types of franchises:
Franchise Type
Initial Investment
Vehicle Only (Initial Phase)
$107,250 to $164,000
Vehicle and Retail Location
$175,250 to $406,500
We are summarizing below the main costs associated with opening a Poolwerx vehicle and retail location.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$49,500
Leasehold Improvements
$10,000 - $80,000
Lease and Utility Security Deposits
$0 - $8,000
Signage
$2,000 - $20,000
Furniture and Fixtures
$40,000 - $80,000
Office Equipment and Supplies
$0 - $5,000
Hardware & Software
$2,000 - $7,000
Business Licenses & Permits
$500 - $2,000
Professional Fees
$4,000 - $7,000
Opening Inventory
$15,000 - $45,000
Business Insurance
$3,000 - $6,000
Initial Training Fee
$2,000
Cost and Living Expenses while Training
$0 - $3,000
Grand Opening Advertising
$10,000 - $25,000
Convention Fee
$3,500
Equipment used in Business Operations
$3,000 - $5,000
Uniforms
$750 - $1,500
Vehicle Cost
$5,000 - $7,000
Additional Funds
$25,000 - $50,000
Total
$175,250 - $406,500
Franchise Disclosure Document
Below is Poolwerx's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Poolwerx had 58 total units in 2024, of which 55 were franchised-owned and 3 company-owned.
Poolwerx, as a franchisor, provides comprehensive training programs designed to support franchisees in building and maintaining successful businesses. The training offerings include:
Induction Training: A foundational training program covering essential business operations, marketing strategies, customer service principles, and technical skills specific to Poolwerx's services.
On-the-Job Training: Practical, hands-on training provided at Poolwerx locations, where franchisees and their staff can apply learned concepts under the guidance of experienced professionals.
Ongoing Training and Workshops: Periodic training sessions and workshops are held to keep franchisees updated on the latest industry trends, new technologies, and company practices.
Leadership Development: Programs aimed at improving managerial and leadership skills, enabling franchisees to effectively oversee their teams and grow their business.
Territory Protection
Poolwerx provides territory protection to its franchisees, ensuring they have exclusive rights to operate within a defined geographic area. This protection allows franchisees to build their client base without the concern of competition from other Poolwerx franchisees in their designated territory.
By offering this exclusivity, Poolwerx fosters a collaborative network among franchisees, enhancing their ability to focus on growth and customer satisfaction. The protected territory is carefully determined based on market research and potential demand for pool services in the region.
Poolwerx works closely with franchisees to assess the viability of their assigned area, ensuring it supports sustainable business growth. This approach underscores Poolwerx’s commitment to creating equitable opportunities for all franchisees while maintaining the integrity of the brand.
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