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Poolwerx

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Home Services
Other Home Services

Poolwerx

Poolwerx Franchise FDD, Costs & Fees (2025)

Poolwerx offers pool and spa maintenance services, providing expert solutions and equipment to ensure clean, healthy, and enjoyable aquatic experiences.

Established in Australia in 1992 by entrepreneur and CEO John O’Brien, Poolwerx has grown into a leading global franchise specializing in swimming pool maintenance, repair, and retail services. The company expanded its operations to the United States in 2015, with its U.S. headquarters located in Dallas, Texas.

Poolwerx offers a comprehensive range of services, including regular pool maintenance, equipment installation, and retail sales of pool chemicals and accessories. What sets Poolwerx apart is its commitment to professionalism and quality, providing extensive training and support to its Franchise Partners.

This dedication ensures that clients receive top-notch service from certified technicians, distinguishing Poolwerx from many small, unbranded competitors in the fragmented pool service industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Poolwerx offers 2 types of franchises:

Franchise Type Initial Investment
Vehicle Only (Initial Phase) $107,250 to $164,000
Vehicle and Retail Location $175,250 to $406,500

‍

We are summarizing below the main costs associated with opening a Poolwerx vehicle and retail location.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $49,500
Leasehold Improvements $10,000 - $80,000
Lease and Utility Security Deposits $0 - $8,000
Signage $2,000 - $20,000
Furniture and Fixtures $40,000 - $80,000
Office Equipment and Supplies $0 - $5,000
Hardware & Software $2,000 - $7,000
Business Licenses & Permits $500 - $2,000
Professional Fees $4,000 - $7,000
Opening Inventory $15,000 - $45,000
Business Insurance $3,000 - $6,000
Initial Training Fee $2,000
Cost and Living Expenses while Training $0 - $3,000
Grand Opening Advertising $10,000 - $25,000
Convention Fee $3,500
Equipment used in Business Operations $3,000 - $5,000
Uniforms $750 - $1,500
Vehicle Cost $5,000 - $7,000
Additional Funds $25,000 - $50,000
Total $175,250 - $406,500

‍

‍

Poolwerx offers 2 types of franchises:

Franchise Type Initial Investment
Vehicle Only (Initial Phase) $107,250 to $164,000
Vehicle and Retail Location $175,250 to $406,500

‍

We are summarizing below the main costs associated with opening a Poolwerx vehicle and retail location.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $49,500
Leasehold Improvements $10,000 - $80,000
Lease and Utility Security Deposits $0 - $8,000
Signage $2,000 - $20,000
Furniture and Fixtures $40,000 - $80,000
Office Equipment and Supplies $0 - $5,000
Hardware & Software $2,000 - $7,000
Business Licenses & Permits $500 - $2,000
Professional Fees $4,000 - $7,000
Opening Inventory $15,000 - $45,000
Business Insurance $3,000 - $6,000
Initial Training Fee $2,000
Cost and Living Expenses while Training $0 - $3,000
Grand Opening Advertising $10,000 - $25,000
Convention Fee $3,500
Equipment used in Business Operations $3,000 - $5,000
Uniforms $750 - $1,500
Vehicle Cost $5,000 - $7,000
Additional Funds $25,000 - $50,000
Total $175,250 - $406,500

‍

‍

Poolwerx

2024

Franchise Disclosure Document

Number of units

Training

Poolwerx, as a franchisor, provides comprehensive training programs designed to support franchisees in building and maintaining successful businesses. The training offerings include:

  1. Induction Training: A foundational training program covering essential business operations, marketing strategies, customer service principles, and technical skills specific to Poolwerx's services.
  2. On-the-Job Training: Practical, hands-on training provided at Poolwerx locations, where franchisees and their staff can apply learned concepts under the guidance of experienced professionals.
  3. Ongoing Training and Workshops: Periodic training sessions and workshops are held to keep franchisees updated on the latest industry trends, new technologies, and company practices.
  4. Leadership Development: Programs aimed at improving managerial and leadership skills, enabling franchisees to effectively oversee their teams and grow their business.

Territory Protection

Poolwerx provides territory protection to its franchisees, ensuring they have exclusive rights to operate within a defined geographic area. This protection allows franchisees to build their client base without the concern of competition from other Poolwerx franchisees in their designated territory.

By offering this exclusivity, Poolwerx fosters a collaborative network among franchisees, enhancing their ability to focus on growth and customer satisfaction. The protected territory is carefully determined based on market research and potential demand for pool services in the region.

Poolwerx works closely with franchisees to assess the viability of their assigned area, ensuring it supports sustainable business growth. This approach underscores Poolwerx’s commitment to creating equitable opportunities for all franchisees while maintaining the integrity of the brand.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
1992
Franchisees

?

55
+
-7%
-7%
Franchise fee

?

$49,500
Investment

?

$107,000 - $407,000
Revenue (AUV)

?

Undisclosed
Sign up

$363,000

+
n.a.
n.a.
Operating Profit

?

Sign up

n.a.

Home based

?

Yes
Sign up
Yes
Passive investment

?

No
Sign up
No
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Competitors

Below are some of

Poolwerx

key competitors in the

Other Home Services

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

55

New
+
-7%
-7%

$49,500

$107,000

$407,000

n.a.

$363,000

$xxx,xxx

71.0%

xx%

n.a.

n.a.

xx%

n.a.

184

New
+
38%
38%

$49,500

$128,000

$196,000

n.a.

$373,000

$xxx,xxx

66.0%

xx%

n.a.

36.0%

xx%

n.a.

9

New
+
-18%
-18%

$49,500

$126,000

$181,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

93

New
+
-22%
-22%

$29,500

$77,000

$260,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
104%
104%

$50,000

$443,000

$853,000

n.a.

$3,776,000

$xxx,xxx

36.2%

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$25,000

$74,000

$101,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

27

New
+
35%
35%

$60,000

$189,000

$238,000

n.a.

$663,000

$xxx,xxx

72.2%

xx%

n.a.

18.2%

xx%

n.a.

1

New
+
n.a.
n.a.

$49,500

$98,000

$123,000

n.a.

$700,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

126

New
+
-2%
-2%

$45,000

$59,000

$119,000

n.a.

$3,255,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

107

New
+
11%
11%

$85,000

$759,000

$1,247,000

n.a.

$230,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

106

New
+
51%
51%

$59,500

$120,000

$139,000

n.a.

$1,081,000

$xxx,xxx

61.2%

xx%

n.a.

13.8%

xx%

n.a.

32

New
+
n.a.
n.a.

$65,000

$216,000

$409,000

n.a.

$1,446,000

$xxx,xxx

75.1%

xx%

n.a.

n.a.

xx%

n.a.

79

New
+
61%
61%

$50,000

$103,000

$135,000

n.a.

$703,000

$xxx,xxx

56.6%

xx%

n.a.

15.9%

xx%

n.a.

103

New
+
-27%
-27%

$49,500

$131,000

$160,000

n.a.

$1,220,000

$xxx,xxx

62.2%

xx%

n.a.

15.6%

xx%

n.a.

222

New
+
-6%
-6%

$39,900

$54,000

$70,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
0%
0%

$46,450

$946,000

$962,000

n.a.

$4,670,000

$xxx,xxx

32.6%

xx%

n.a.

n.a.

xx%

n.a.

284

New
+
-5%
-5%

$29,500

$61,000

$92,000

n.a.

$241,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

61

New
+
42%
42%

$60,000

$121,000

$183,000

n.a.

$482,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

100

New
+
69%
69%

$45,000

$266,000

$410,000

n.a.

$1,139,000

$xxx,xxx

92.0%

xx%

n.a.

n.a.

xx%

n.a.

200

New
+
-1%
-1%

$45,000

$65,000

$92,000

n.a.

$272,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
-29%
-29%

$12,995

$40,000

$180,000

n.a.

$446,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

49

New
+
29%
29%

$75,000

$96,000

$229,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

235

New
+
-5%
-5%

$42,500

$59,000

$93,000

n.a.

$97,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$54,900

$104,000

$177,000

n.a.

$523,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$35,000

$72,000

$106,000

n.a.

$555,000

$xxx,xxx

53.9%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$59,000

$106,000

$152,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

375

New
+
8%
8%

$40,000

$84,000

$207,000

n.a.

$829,000

$xxx,xxx

64.4%

xx%

n.a.

13.6%

xx%

n.a.

209

New
+
50%
50%

$33,000

$85,000

$277,000

n.a.

$581,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

50

New
+
35%
35%

$60,000

$233,000

$317,000

n.a.

$1,564,000

$xxx,xxx

59.4%

xx%

n.a.

n.a.

xx%

n.a.

110

New
+
182%
182%

$49,500

$144,000

$205,000

n.a.

$1,170,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
17%
17%

$59,000

$93,000

$125,000

n.a.

$655,000

$xxx,xxx

31.7%

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
n.a.
n.a.

$65,000

$324,000

$545,000

n.a.

$2,088,000

$xxx,xxx

80.7%

xx%

n.a.

34.1%

xx%

n.a.

0

New
+
n.a.
n.a.

$59,500

$246,000

$368,000

n.a.

$1,065,000

$xxx,xxx

39.2%

xx%

n.a.

18.4%

xx%

n.a.

161

New
+
-1%
-1%

$19,950

$185,000

$299,000

n.a.

$287,000

$xxx,xxx

61.0%

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
0%
0%

$2,000 to $15,000

$18,000

$84,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

211

New
+
17%
17%

$42,500

$152,000

$315,000

n.a.

$782,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

35

New
+
6%
6%

$25,000

$43,000

$118,000

n.a.

$510,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

571

New
+
3%
3%

$23,000 - $63,000

$138,000

$171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

395

New
+
21%
21%

$49,500

$189,000

$234,000

n.a.

$428,000

$xxx,xxx

65.1%

xx%

n.a.

22.0%

xx%

n.a.

0

New
+
n.a.
n.a.

$50,000

$210,000

$309,000

n.a.

$6,220,000

$xxx,xxx

43.0%

xx%

n.a.

8.0%

xx%

n.a.

36

New
+
300%
300%

$59,900

$89,000

$169,000

n.a.

$159,000

$xxx,xxx

66.0%

xx%

n.a.

37.0%

xx%

n.a.

93

New
+
n.a.
n.a.

$59,900

$113,000

$213,000

n.a.

$590,000

$xxx,xxx

42.6%

xx%

n.a.

13.6%

xx%

n.a.

77

New
+
-19%
-19%

$63,000

$147,000

$172,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$54,900

$166,000

$438,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$42,500

$120,000

$201,000

n.a.

$435,000

$xxx,xxx

74.3%

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
n.a.
n.a.

$59,500

$170,000

$179,000

n.a.

$415,000

$xxx,xxx

56.3%

xx%

n.a.

29.0%

xx%

n.a.

313

New
+
10%
10%

$50,000

$107,000

$539,000

n.a.

$2,314,000

$xxx,xxx

53.5%

xx%

n.a.

13.5%

xx%

n.a.

460

New
+
-10%
-10%

$39,583

$130,000

$814,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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1
+
n.a.
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Investment

?

$98,000 - $123,000
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$166,000 - $438,000
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Investment

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Preserve Services

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Franchisees

?

7
+
17%
17%
Investment

?

$93,000 - $125,000
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n.a.
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Investment

?

$104,000 - $177,000
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Investment

?

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