Mr. Electric: Shaping the Future of Electrical Services

Founded in 1994, Mr. Electric has grown into an internationally recognized franchise brand offering expert electrical services to both residential and commercial clients. As part of the Neighborly® group of home service brands, Mr. Electric has built a network of close to 200 locations across the globe and has consistently earned spots on Entrepreneur magazine’s prestigious “Franchise 500” list.

Mr. Electric delivers a wide array of services, from electrical repairs and installations to lighting upgrades and energy-saving solutions. Known for its professionalism, dependability, and focus on safety, the brand ensures that every franchise adheres to local trade regulations and licensing standards, guaranteeing top-quality results.

With a strong commitment to customer care, Mr. Electric offers the Advantage Plan™, a program designed to reward loyal clients with benefits such as discounted rates, priority booking, and exclusive deals. This dedication to going above and beyond has helped establish Mr. Electric as a leading name in the electrical services industry.

Training

​The Mr. Electric franchise provides a comprehensive training and support system for its franchisees. This structured approach ensures that new owners are well-prepared to manage and grow their businesses effectively:

1. Sure Start Program
   Mr. Electric begins its franchisee training with the Sure Start program, which includes 4 to 6 weeks of online learning. This covers marketing strategies, sales techniques, and operational procedures essential to running the business. A dedicated consultant supports the franchisee throughout this phase with personalized guidance.
2. Corporate Office Training
   After online training, franchisees attend a one-week intensive training session at the corporate headquarters. This in-person program focuses on applying learned concepts, using proprietary systems, and practicing essential business operations. It helps bridge theory and practice for new owners.
3. Field Training
   Franchisees then undergo 1 to 2 weeks of field training at established Mr. Electric locations. This hands-on experience provides exposure to daily operations, customer service standards, and on-the-job best practices. It ensures franchisees are ready to manage their own locations effectively.
4. Ongoing Support and Development
   Mr. Electric provides continuous support through periodic site visits, regional training events, and an annual franchise conference called “Reunion.” Franchisees also have unlimited phone support for help with marketing, operations, management, and financial issues. This ongoing support helps them stay competitive and efficient.
5. Additional Training Opportunities
   The franchisor may require attendance at refresher or advanced training to address system updates or specific performance goals. These sessions help franchisees maintain high standards and adapt to evolving business needs.

Territory Protection

​The Mr. Electric franchise provides its franchisees with designated territories, typically defined by a population range of 100,000 to 300,000 residents. While these territories are clearly outlined in the Franchise Agreement, they do not offer exclusive rights.

This means that the franchisor retains the right to operate or license other Mr. Electric businesses outside of the designated territory, potentially leading to competition from other franchisees or company-owned outlets.​

Franchisees are permitted to accept orders and provide services outside their assigned territories, including through online channels and telemarketing, as long as they adhere to the franchisor's policies. However, the franchisor also reserves the right to develop and operate other businesses, including those under different trademarks, even within the franchisee's designated territory.