

D1 Training is a specialized fitness franchise that offers athletic-based training programs tailored for individuals of all ages and skill levels. Founded in 2001 by former NFL player Will Bartholomew, the company was born out of his passion for athletic training and desire to help others achieve their fitness goals.
The first D1 Training facility was established in Nashville, Tennessee, and the company is now headquartered in Franklin, Tennessee.
D1 Training began franchising in 2015, and since then, it has rapidly expanded across the United States.
The brand distinguishes itself from other fitness franchises by providing a comprehensive training experience that combines sports science with individualized coaching. This approach has attracted a wide range of clients, including professional athletes, youth athletes, and adults seeking elite-level training.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
D1 Training provides new franchisees with comprehensive training designed to equip them with the knowledge and skills necessary to successfully operate their business.
D1 Training franchise does offer territory protection to its franchisees. This protection ensures that each franchisee has an exclusive area where no other D1 Training facility can operate, allowing them to grow their business without direct competition from within the brand.
The size and specifics of the protected territory are typically outlined in the franchise agreement, providing clarity and security to franchise owners.
Territory protection is a significant benefit for D1 Training franchisees as it allows them to maximize their market potential within their designated area.
Below are some of
D1 Training
key competitors in the
Fitness Studios
sector.

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$39,250
$481,000
$933,000
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$626,000
$xxx,xxx
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20.0%
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Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
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Neighborhood Barre is a boutique fitness franchise offering low-impact barre classes and related retail, serving women and mixed-level fitness clients, and known for inclusive studios, proprietary choreography, and full-body workouts blending strength, cardio, and flexibility to deliver quick, sustainable results.
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IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
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The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
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Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
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SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
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