D1 Training is a sports performance and fitness franchise that provides personalized training programs and facilities designed for athletes and individuals seeking to improve their athletic performance and overall fitness level.
KEY FRANCHISE STATS
Franchisees
?
127
+
61%
61%
Franchise fee
?
$39,250
Investment
?
$481,000 - $933,000
Revenue (AUV)
?
Undisclosed
$626,000
+
n.a.
n.a.
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D1 Training is a specialized fitness franchise that offers athletic-based training programs tailored for individuals of all ages and skill levels. Founded in 2001 by former NFL player Will Bartholomew, the company was born out of his passion for athletic training and desire to help others achieve their fitness goals.
The first D1 Training facility was established in Nashville, Tennessee, and the company is now headquartered in Franklin, Tennessee.
D1 Training began franchising in 2015, and since then, it has rapidly expanded across the United States.
The brand distinguishes itself from other fitness franchises by providing a comprehensive training experience that combines sports science with individualized coaching. This approach has attracted a wide range of clients, including professional athletes, youth athletes, and adults seeking elite-level training.
Initial investment
The initial investment required for a D1 Training franchise is
$481,000 - $933,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$59,500
Opening Support Fee
$29,500
Initial Marketing Spend
$12,000 - $20,000
Leasehold Improvements
$233,765 - $561,156
Real Estate Services
$5,000
Furniture and Fixtures
$1,500 - $3,000
Equipment
$69,000
Cardio Equipment
$0 - $16,341
Opening Inventory and Supplies
$4,250 - $5,000
Computer Equipment and Software
$5,000 - $8,000
Training Expenses
$500 - $3,000
Security Deposit
$5,714 - $26,453
Three Month's Rent
$9,828 - $54,482
Professional Fees, Permits and Licenses
$4,000 - $6,000
Insurance Premium
$6,000 - $12,000
Additional Funds (3 months)
$35,000 - $55,000
Total Estimated Initial Investment
$480,557 - $933,432
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Type of Expenditure
Amount
Initial Franchise Fee
$59,500
Opening Support Fee
$29,500
Initial Marketing Spend
$12,000 - $20,000
Leasehold Improvements
$233,765 - $561,156
Real Estate Services
$5,000
Furniture and Fixtures
$1,500 - $3,000
Equipment
$69,000
Cardio Equipment
$0 - $16,341
Opening Inventory and Supplies
$4,250 - $5,000
Computer Equipment and Software
$5,000 - $8,000
Training Expenses
$500 - $3,000
Security Deposit
$5,714 - $26,453
Three Month's Rent
$9,828 - $54,482
Professional Fees, Permits and Licenses
$4,000 - $6,000
Insurance Premium
$6,000 - $12,000
Additional Funds (3 months)
$35,000 - $55,000
Total Estimated Initial Investment
$480,557 - $933,432
Franchise Disclosure Document
Below is D1 Training's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
D1 Training had 129 total units in 2025, of which 127 were franchised-owned and 2 company-owned.
D1 Training provides new franchisees with comprehensive training designed to equip them with the knowledge and skills necessary to successfully operate their business.
Initial Training at Headquarters: New franchisees undergo an initial training program at the D1 Training headquarters in Franklin, Tennessee. This training typically lasts several days and covers essential aspects of the business, including the brand's core values, operational procedures, marketing strategies, and financial management practices.
Classroom and Hands-On Learning: The training includes both classroom-style instruction and practical, hands-on experiences. Franchisees learn how to implement and manage D1 Training's proprietary fitness programs, hire and manage staff, and apply effective customer service and sales techniques.
Ongoing Support and Continued Education: After the initial training, franchisees receive ongoing support, including access to a dedicated support team. They also have opportunities for continued education, regular updates on best practices, and additional training to help them stay current with industry trends and maintain successful operation.
Territory Protection
D1 Training franchise does offer territory protection to its franchisees. This protection ensures that each franchisee has an exclusive area where no other D1 Training facility can operate, allowing them to grow their business without direct competition from within the brand.
The size and specifics of the protected territory are typically outlined in the franchise agreement, providing clarity and security to franchise owners.
Territory protection is a significant benefit for D1 Training franchisees as it allows them to maximize their market potential within their designated area.
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