BurgerFi: Pioneering Premium Burgers with Eco-Friendly Flair

BurgerFi entered the fast-casual dining scene in February 2011 with a mission to elevate the burger experience. Launched in Lauderdale-by-the-Sea, Florida, BurgerFi focused on premium, all-natural food made from responsibly sourced ingredients, served in an eco-friendly environment.

Based in Fort Lauderdale, Florida, BurgerFi started franchising the same year it was founded. The brand offers a diverse menu catering to various tastes, featuring the acclaimed vegetarian VegeFi® Burger, Wagyu Beef Hot Dogs, and Cage-Free “Fi’ed” Chicken Tenders and Sandwiches. Their commitment to using 100% natural Angus Beef, free from steroids, antibiotics, growth hormones, chemicals, or additives, highlights their dedication to quality and sustainability.

BurgerFi stands out in the crowded market through its environmentally conscious practices and chef-driven roots. By focusing on premium ingredients and innovative menu items, the brand has earned numerous accolades. Recognized as one of the nation’s fastest-growing better burger concepts, BurgerFi has consistently been ranked among the top in various better burger chain lists.

Training 

Training Program: BurgerFi offers a thorough training program that integrates multiple learning methods to ensure franchisees are equipped with the essential knowledge and skills to run their restaurant successfully.

Who Needs to Attend: The initial training program requires participation from at least five individuals, including the franchisee's Operating Principal, the General Manager, and two to four members of the franchisee’s management team, depending on the restaurant's size.

Training Content: The program covers a range of topics such as sales techniques, product orientation, accounting procedures, food preparation, and operations management.

Location and Duration: Training takes place at designated BurgerFi locations. Management Staff members must begin training at least five weeks before the restaurant opening. The program includes 154 hours of on-the-job training and 22 hours of classroom instruction.

Training Expenses: Franchisees are responsible for all personal expenses incurred by trainees during the training programs. This includes costs for transportation, lodging, meals, wages, and employee benefits.

Territory Protection

Territory Protection: While franchisees are not given an exclusive territory, they are allocated a geographical area known as the "Protected Territory." Within this area, BurgerFi guarantees not to establish or authorize a new franchise for another BurgerFi restaurant.

Competition Considerations: Franchisees should be aware that they might still face competition from other BurgerFi franchisees, company-owned outlets, or other distribution channels and competitive brands managed by BurgerFi.

Determining Boundaries: The specific dimensions and boundaries of the Protected Territory are determined based on factors such as the location of the franchised business and prevailing market conditions.