BodyROK is a fitness franchise offering high-intensity Pilates and strength training classes, focusing on building strength, flexibility, and endurance in a dynamic setting.
KEY FRANCHISE STATS
Franchisees
?
14
+
133%
133%
Franchise fee
?
$40,000
Investment
?
$228,000 - $676,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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BODYROKis a dynamic fitness franchise offering 45-minute group classes that blend Pilates-inspired movements with full-body strength training. Conducted on their signature BODYROK reformers, each session is crafted to energize participants and boost their metabolism well beyond the studio.
Launched in 2012, BODYROK entered the franchising space the same year and has steadily grown its footprint in major U.S. markets, including San Francisco, New York City, and Chicago. Its studios are recognized for their sleek design and upbeat class environment.
What sets BODYROK apart is its innovative fusion of traditional Pilates with resistance-based training and high-tempo music. The result is a challenging, fast-paced workout experience designed to ignite sweat, amplify energy levels, and deliver extended post-class benefits.
Initial investment
The initial investment required for a BodyROK franchise is
$228,000 - $676,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$40,000
Initial Equipment and Technology Fee
$65,000 to $104,000
BodyROK Pilates Machine Shipping costs
$1,000 to $5,000
On-Site Training Fee and reimbursement of Franchisor travel expenses
$3,000 to $6,000
Travel and living expenses while training
$2,000 to $21,000
Additional Instructor Training Fees and Expenses
$5,000 to $9,000
Real property lease
$12,000 to $120,000
Construction, remodeling, leasehold improvements and decorating costs
$40,000 to $200,000
Related Equipment and accessories (weights)
$500 to $2,000
POS system, fixtures and other fixed assets
$29,000 to $55,000
Signage
$2,000 to $7,000
Insurance deposits and premiums
$500 to $3,000
Professional fees - legal and accounting
$500 to $5,000
Inventory and supplies to begin operating
$250 to $5,000
Miscellaneous opening costs
$3,000 to $6,000
Grand opening advertising and promotion
$1,500 to $2,500
Design/Layout
$2,500 to $5,000
Additional funds – 1st 3 months
$20,000 to $80,000
TOTAL
$227,750 to $675,500
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Type of Expenditure
Amount
Initial franchise fee
$40,000
Initial Equipment and Technology Fee
$65,000 to $104,000
BodyROK Pilates Machine Shipping costs
$1,000 to $5,000
On-Site Training Fee and reimbursement of Franchisor travel expenses
$3,000 to $6,000
Travel and living expenses while training
$2,000 to $21,000
Additional Instructor Training Fees and Expenses
$5,000 to $9,000
Real property lease
$12,000 to $120,000
Construction, remodeling, leasehold improvements and decorating costs
$40,000 to $200,000
Related Equipment and accessories (weights)
$500 to $2,000
POS system, fixtures and other fixed assets
$29,000 to $55,000
Signage
$2,000 to $7,000
Insurance deposits and premiums
$500 to $3,000
Professional fees - legal and accounting
$500 to $5,000
Inventory and supplies to begin operating
$250 to $5,000
Miscellaneous opening costs
$3,000 to $6,000
Grand opening advertising and promotion
$1,500 to $2,500
Design/Layout
$2,500 to $5,000
Additional funds – 1st 3 months
$20,000 to $80,000
TOTAL
$227,750 to $675,500
Franchise Disclosure Document
Below is BodyROK's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
BodyROK had 23 total units in 2023, of which 14 were franchised-owned and 9 company-owned.
BodyROK provides a well-defined suite of training programs designed to prepare franchisees and their staff for operating a BodyROK studio. These programs focus on operational understanding, instructor readiness, and ongoing support.
Initial Training Program: This includes a 4-day operations training for the General Manager and at least one Principal Equity Owner, and a separate 4-day instructor training for the Key Trainer and up to four instructors. All participants must satisfactorily complete this training before opening the studio.
On-Site Opening Assistance: Franchisors may, at their discretion, provide approximately 4 days of on-site training and support at the franchisee’s location. This service is optional and costs $3,000, plus related travel and lodging expenses.
Additional and Ongoing Training: BodyROK may require franchisees to attend further training, seminars, or conferences relevant to business operations. These sessions may be charged at up to $750 per day and are aimed at maintaining system standards.
Mandatory Annual Meetings: Franchisees must attend one annual system-wide or regional meeting to review operations and updates. These meetings are mandatory for at least one Principal Equity Owner and are in addition to optional events.
Territory Protection
BodyROK grants franchisees a defined exclusive territory, typically ranging from one-quarter mile in urban areas to two miles in rural areas, surrounding their outlet. Within this territory, BodyROK commits not to authorize or operate another BodyROK retail outlet, as long as the franchisee complies with the terms of the agreement.
This territorial protection is clearly outlined in the franchise agreement and is designed to support local franchisee operations without internal brand competition.
However, BodyROK retains significant rights within and outside the franchisee’s territory. The franchisor may market and sell BodyROK services through other distribution channels such as the Internet, mobile apps, and non-retail venues even within the protected territory.
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