BODYROK is a dynamic fitness franchise offering 45-minute group classes that blend Pilates-inspired movements with full-body strength training. Conducted on their signature BODYROK reformers, each session is crafted to energize participants and boost their metabolism well beyond the studio.
Launched in 2012, BODYROK entered the franchising space the same year and has steadily grown its footprint in major U.S. markets, including San Francisco, New York City, and Chicago. Its studios are recognized for their sleek design and upbeat class environment.
What sets BODYROK apart is its innovative fusion of traditional Pilates with resistance-based training and high-tempo music. The result is a challenging, fast-paced workout experience designed to ignite sweat, amplify energy levels, and deliver extended post-class benefits.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
BodyROK provides a well-defined suite of training programs designed to prepare franchisees and their staff for operating a BodyROK studio. These programs focus on operational understanding, instructor readiness, and ongoing support.
BodyROK grants franchisees a defined exclusive territory, typically ranging from one-quarter mile in urban areas to two miles in rural areas, surrounding their outlet. Within this territory, BodyROK commits not to authorize or operate another BodyROK retail outlet, as long as the franchisee complies with the terms of the agreement.
This territorial protection is clearly outlined in the franchise agreement and is designed to support local franchisee operations without internal brand competition.
However, BodyROK retains significant rights within and outside the franchisee’s territory. The franchisor may market and sell BodyROK services through other distribution channels such as the Internet, mobile apps, and non-retail venues even within the protected territory.
KEY FRANCHISE STATS
All you need to know about this franchise
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BodyROK
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