Bodybar Pilates Franchise FDD, Costs & Fees (2025)

Bodybar Pilates offers dynamic and engaging Pilates classes, providing clients with a comprehensive and effective workout experience that promotes strength, flexibility, and overall well-being.

BODYBAR Pilates is a boutique fitness franchise specializing in a modern adaptation of classic Pilates. Founded in 2012 in Fort Worth, Texas, BODYBAR Pilates has grown to become a recognized name in the fitness industry. 

The franchise began its expansion into franchising in 2015, focusing on providing a community-centric environment and offering upscale studio spaces equipped with top-of-the-line Balanced Body® Pilates equipment. The company’s headquarters remains in Fort Worth, Texas.

What sets BODYBAR Pilates apart from other fitness franchises is its commitment to creating a supportive community atmosphere.Each studio offers multiple class formats that cater to all fitness levels, from beginners to experienced athletes, emphasizing core strength, cardiovascular endurance, and low-impact strength training.

The studios are designed to be welcoming and luxurious, with features like spacious reformer areas and well-appointed reception areas, aiming to provide a premium fitness experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Category of Investment Amount
Initial Franchise Fee $49,500
Training Expenses $1,000 to $10,330
BODYBAR Pilates Instructor Training Program $7,500 to $9,000
Real Estate/Lease $6,050 to $19,135
Leasehold Improvements $61,580 to $335,980
Pilates Equipment Package $89,225 to $103,955
Millwork, Audio and Visual Items $5,225 to $59,645
Signage $11,665 to $20,495
Computer System and Equipment $1,200 to $12,700
Initial Inventory Kit $12,000
Advertising/Marketing (including Grand Opening Program costs) $10,000 to $25,400
Insurance $1,750 to $4,200
Shipping $1,905 to $12,500
Professional Fees $5,000 to $54,820
Additional Funds – 3 Months from Opening $18,000 to $85,000
Total Estimated Initial Investment $281,600 to $814,660
Category of Investment Amount
Initial Franchise Fee $49,500
Training Expenses $1,000 to $10,330
BODYBAR Pilates Instructor Training Program $7,500 to $9,000
Real Estate/Lease $6,050 to $19,135
Leasehold Improvements $61,580 to $335,980
Pilates Equipment Package $89,225 to $103,955
Millwork, Audio and Visual Items $5,225 to $59,645
Signage $11,665 to $20,495
Computer System and Equipment $1,200 to $12,700
Initial Inventory Kit $12,000
Advertising/Marketing (including Grand Opening Program costs) $10,000 to $25,400
Insurance $1,750 to $4,200
Shipping $1,905 to $12,500
Professional Fees $5,000 to $54,820
Additional Funds – 3 Months from Opening $18,000 to $85,000
Total Estimated Initial Investment $281,600 to $814,660

Franchise Disclosure Document

Number of units

Training

The Bodybar Pilates franchise provides comprehensive training to ensure franchisees and their staff are well-prepared to operate their studios successfully. 

  1. BODYBAR Certification Program: This program is mandatory for all instructors and provides in-depth training on the BODYBAR Pilates method. It includes comprehensive education on the Pilates techniques specific to BODYBAR, proper use of equipment, and essential "soft skills" for effective client engagement. The program is approved by the National Academy of Sports Medicine, ensuring high-quality instruction standards.
  2. Business Operations Training: Franchisees receive training on various aspects of operating a BODYBAR Pilates studio. This includes guidance on site selection, studio setup, marketing strategies, and daily management practices. This training ensures that franchisees are well-equipped to run their businesses efficiently and effectively.
  3. Ongoing Training and Education: Beyond the initial certification and operational training, BODYBAR Pilates provides continuous education and support. This ongoing training helps franchisees and their staff stay updated with the latest fitness trends, business practices, and customer service techniques, fostering long-term success and client retention.

Territory Protection

Bodybar Pilates franchise offers territory protection to its franchisees, ensuring that each franchisee has a specific, exclusive area in which to operate their studio without direct competition from other Bodybar locations. 

This protection helps franchisees build a stable customer base and develop their market without concern for overlap from nearby franchisees. The designated territory is typically defined during the franchise agreement process, based on factors such as population density and market demand.

The territory protection provided by Bodybar Pilates is designed to support the success of its franchisees by minimizing intra-brand competition and allowing each franchisee to focus on growing their business within their defined area. 

Competitors

Below are some of

Bodybar Pilates

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

25

New
+
213%
213%

$49,500

$282,000

$815,000

n.a.

$631,000

$xxx,xxx

96.0%

xx%

n.a.

25.9%

xx%

n.a.

Competitors

JETSET pilates

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.

Franchisees

?

12
+
n.a.
n.a.
Investment

?

$413,000 - $807,000

Iron Bodyfit

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$276,000 - $535,000

Purvelo

Purvelo is a rhythm-based indoor cycling franchise that combines high-energy workouts with music-driven experiences to create an immersive fitness environment.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$356,000 - $512,000

Red Effect Infrared Fitness

Red Effect Infrared Fitness is a fitness studio franchise that incorporates infrared heat technology into workouts to enhance endurance, recovery, and calorie burn.

Franchisees

?

3
+
-63%
-63%
Investment

?

$185,000 - $278,000

Volofit

Volofit is a fitness franchise offering high-intensity interval training (HIIT) workouts designed to improve strength, endurance, and overall fitness.

Franchisees

?

6
+
500%
500%
Investment

?

$399,000 - $735,000

Curves

Curves is a fitness franchise that offers 30-minute strength training and cardio workouts designed for women in a supportive and welcoming environment.

Franchisees

?

154
+
-39%
-39%
Investment

?

$72,000 - $101,000