Body20 Studio is a fitness franchise offering high-tech workouts utilizing electro-muscle stimulation (EMS) technology to provide efficient and effective fitness training.
KEY FRANCHISE STATS
Franchisees
?
15
+
150%
150%
Franchise fee
?
$65,000
Investment
?
$396,000 - $636,000
Revenue (AUV)
?
Undisclosed
$45,000
+
n.a.
n.a.
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Body20 is a cutting-edge fitness studio franchise that focuses on delivering full-body workouts using electro-muscle stimulation (EMS) technology. Since its launch in 2017, the brand has been based in Austin, Texas, and has positioned itself as a leader in time-efficient training solutions.
That same year, Body20 began its franchising journey, with the mission of transforming the traditional fitness experience through advanced, results-oriented training methods.
At the heart of Body20’s concept is the integration of FDA-cleared EMS suits, designed to stimulate muscles at a level far beyond typical exercise routines—offering over 150 times more muscle contractions during a compact 20-minute session.
What truly sets Body20 apart is its fusion of personalized coaching and smart fitness technology, making it an ideal choice for those looking for maximum fitness outcomes in a fraction of the usual time.
Initial investment
The initial investment required for a Body20 Studio franchise is
$396,000 - $636,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Body20 Studio offers 2 types of franchises:
Model
Low Investment
High Investment
BODY20 3.0 MODEL
$396,099.60
$526,077.14
Traditional Model
$403,148.59
$635,818.77
We are summarizing below the main costs associated with opening a franchised Body20 Studio Traditional Model. For more information on costs required to start a Body20 Studio franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$65,000 – $65,000
Leasehold Improvements
$119,073 – $227,128
Furniture and Furnishings
$63,616.64 – $91,311.17
Permits & Licenses
$1,000 – $3,500
Signs
$1,467 – $11,415
Initial Equipment
$69,391.95 – $71,767.60
Initial Inventory and Supplies
$8,800 – $13,597
Initial Training Expenses
$2,500 – $7,000
Pre-sale Marketing
$60,000 – $75,000
Professional Fees
$8,000 – $12,000
Lease Deposits
$2,800 – $12,500
Insurance and Utility Deposits
$1,500 – $5,600
Additional Funds for First 3 Months (Working Capital)
$0 – $40,000
TOTAL ESTIMATED INITIAL INVESTMENT
$403,148 – $635,818
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Body20 Studio offers 2 types of franchises:
Model
Low Investment
High Investment
BODY20 3.0 MODEL
$396,099.60
$526,077.14
Traditional Model
$403,148.59
$635,818.77
We are summarizing below the main costs associated with opening a franchised Body20 Studio Traditional Model. For more information on costs required to start a Body20 Studio franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$65,000 – $65,000
Leasehold Improvements
$119,073 – $227,128
Furniture and Furnishings
$63,616.64 – $91,311.17
Permits & Licenses
$1,000 – $3,500
Signs
$1,467 – $11,415
Initial Equipment
$69,391.95 – $71,767.60
Initial Inventory and Supplies
$8,800 – $13,597
Initial Training Expenses
$2,500 – $7,000
Pre-sale Marketing
$60,000 – $75,000
Professional Fees
$8,000 – $12,000
Lease Deposits
$2,800 – $12,500
Insurance and Utility Deposits
$1,500 – $5,600
Additional Funds for First 3 Months (Working Capital)
$0 – $40,000
TOTAL ESTIMATED INITIAL INVESTMENT
$403,148 – $635,818
Franchise Disclosure Document
Below is Body20 Studio's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Body20 Studio had 15 total units in 2023, of which 15 were franchised-owned and 0 company-owned.
The BODY20 Studio franchise provides several types of training programs to ensure that franchisees and their staff meet operational standards and brand expectations. These training programs include:
Initial Training Program: All individuals who sign the Franchise Agreement, including the Designated Manager, must attend and complete an initial training program. This program includes subjects such as general business training, sales training, and product training. The initial training is conducted by corporate staff and may be held at the franchisor’s headquarters or another designated location. The franchisee bears all associated expenses such as lodging and transportation.
Trainer Program: Trainers responsible for working directly with clients must complete a specific Trainer Program, which includes EMS (Electro Muscle Stimulation) training. Only certified trainers are permitted to deliver client sessions at BODY20 Studios.
Coaching Certification: Each coach must fulfill certification requirements, including payment of a Coaching Certification Fee. This ensures that every coach maintains the high standards required by BODY20.
Territory Protection
BODY20 grants franchisees a defined but non-exclusive territory where it agrees not to open or license another studio, as long as the franchisee meets all obligations. This protection is tied to performance—franchisees must meet minimum annual sales targets to maintain it. If these targets aren’t met, BODY20 may reduce or revoke territorial rights.
Territorial protection ends once a studio is opened in a Development Zone; from then on, only the new Franchise Agreement terms apply. BODY20 can still compete through online sales, other distribution methods, or by opening studios in private venues within the same area.
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